sales-adroll

Name: sales-adroll
Author: sales-skills

48installs9forks

How to install sales-adroll?

sales-skills/sales/sales-adroll

$npx -y skills add sales-skills/sales --skill sales-adroll

Installs into the current project.

Summary

AdRoll platform help — retargeting, display ads, social ads, CTV, native ads, DOOH, email retargeting, audience segmentation, cross-channel campaigns, Shopify/BigCommerce/WooCommerce integration, RollWorks ABM, NextRoll API. Use when retargeting pixel isn't tracking visitors, cam

Files · 1

View on GitHub

SKILL.md

1	# AdRoll Platform Help
2
3	Help the user with AdRoll platform questions — from retargeting pixel setup and audience building through cross-channel campaign management, ecommerce integrations, RollWorks ABM, and the NextRoll API.
4
5	## Step 1 — Gather context
6
7
8	If `references/learnings.md` exists, read it first for accumulated knowledge.
9
10	Ask the user:
11
12	1. What area of AdRoll do you need help with?
13	- A) Retargeting — pixel setup, website visitor retargeting, dynamic ads
14	- B) Campaigns — creating display, social, native, CTV, or DOOH campaigns
15	- C) Audiences — segmentation, lookalikes, CRM audiences, exclusions
16	- D) Email — AdRoll email retargeting campaigns
17	- E) Ecommerce integration — Shopify, BigCommerce, WooCommerce, Wix
18	- F) RollWorks ABM — account-based marketing, account lists, intent
19	- G) Reporting & attribution — cross-channel analytics, ROAS, conversions
20	- H) API — NextRoll API, automation, data access
21	- I) Billing & account — plans, pricing, budget management
22	- J) Something else — describe it
23
24	2. What's your business type?
25	- A) Ecommerce / D2C brand
26	- B) B2B SaaS or services
27	- C) Agency managing multiple clients
28	- D) Publisher / media
29	- E) Other
30
31	3. What are you trying to accomplish? (describe your specific goal or question)
32
33	If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.
34
35	## Step 2 — Route or answer directly
36
37	If the request maps to a specialized skill, route:
38	- B2B advertising strategy → `/sales-b2b-advertising`
39	- General retargeting strategy → `/sales-retargeting`
40	- Email marketing strategy → `/sales-email-marketing`
41	- Audience growth / list building → `/sales-audience-growth`
42	- Tool integration architecture → `/sales-integration`
43	- Email deliverability → `/sales-deliverability`
44
45	Otherwise, answer directly using the platform reference below.
46
47	## Step 3 — AdRoll platform reference
48
49	> Full platform guide: See `references/platform-guide.md` for the company overview, core modules
50	> (retargeting/pixel, campaign types incl. CTV + DOOH, audiences, ecommerce integrations, RollWorks ABM),
51	> pricing, and key settings. Read it before answering module, plan-gating, or configuration questions.
52
53	Orientation — the facts that steer most answers:
54
55	- AdRoll (ecommerce/D2C retargeting) and RollWorks (B2B ABM) are separate products under NextRoll,
56	priced separately. RollWorks is quote-only and is the one with HubSpot-deep ABM + intent data.
57	- Pricing is pay-as-you-go and CPM-based, not flat-rate — platform fees sit on top of media
58	spend, with a $5/day minimum spend ($10/day budget) to launch. The widely-cited "$36/mo Starter"
59	is not confirmed on the official page — verify at adroll.com/pricing before quoting it.
60	- The pixel needs ~48-72 hours and ~1,000 visitors before audiences populate — the single most
61	common "it's broken" report is actually a pixel that hasn't collected data yet.
62	- CTV and DOOH are gated to the higher/Advanced plans.
63
64	### API (NextRoll)
65
66	> Full API reference: See `references/adroll-api-reference.md` for complete endpoint documentation,
67	> authentication details, and request/response examples. Always point users to this local reference file
68	> — never refer them to external URLs like apidocs.nextroll.com.
69
70	Key capabilities:
71	- CRUD API (action/RPC-style endpoints) for campaigns, ad groups, ads, and advertisables — base `https://services.adroll.com/api/v1/`
72	- GraphQL Reporting API for cross-channel analytics — `POST https://app.adroll.com/reporting/api/v1/query`
73	- Audience and User Lists APIs for segment management
74	- Geotargeting API and Site Traffic Revealer (firmographic visitor data)
75	- Universal Campaigns API for cross-channel campaign creation
76	- Server-to-Server (S2S) event/conversion tracking — `POST https://srv.adroll.com/api`
77
78	Auth: PAT via `Authorization: Token {token}

People who liked this also viewed

6 picks

Type

sales-adroll

48installs9forks

View on GitHub

How to install sales-adroll?

sales-skills/sales/sales-adroll

$npx -y skills add sales-skills/sales --skill sales-adroll

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# AdRoll Platform Help
2
3	Help the user with AdRoll platform questions — from retargeting pixel setup and audience building through cross-channel campaign management, ecommerce integrations, RollWorks ABM, and the NextRoll API.
4
5	## Step 1 — Gather context
6
7
8	If `references/learnings.md` exists, read it first for accumulated knowledge.
9
10	Ask the user:
11
12	1. What area of AdRoll do you need help with?
13	- A) Retargeting — pixel setup, website visitor retargeting, dynamic ads
14	- B) Campaigns — creating display, social, native, CTV, or DOOH campaigns
15	- C) Audiences — segmentation, lookalikes, CRM audiences, exclusions
16	- D) Email — AdRoll email retargeting campaigns
17	- E) Ecommerce integration — Shopify, BigCommerce, WooCommerce, Wix
18	- F) RollWorks ABM — account-based marketing, account lists, intent
19	- G) Reporting & attribution — cross-channel analytics, ROAS, conversions
20	- H) API — NextRoll API, automation, data access
21	- I) Billing & account — plans, pricing, budget management
22	- J) Something else — describe it
23
24	2. What's your business type?
25	- A) Ecommerce / D2C brand
26	- B) B2B SaaS or services
27	- C) Agency managing multiple clients
28	- D) Publisher / media
29	- E) Other
30
31	3. What are you trying to accomplish? (describe your specific goal or question)
32
33	If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.
34
35	## Step 2 — Route or answer directly
36
37	If the request maps to a specialized skill, route:
38	- B2B advertising strategy → `/sales-b2b-advertising`
39	- General retargeting strategy → `/sales-retargeting`
40	- Email marketing strategy → `/sales-email-marketing`
41	- Audience growth / list building → `/sales-audience-growth`
42	- Tool integration architecture → `/sales-integration`
43	- Email deliverability → `/sales-deliverability`
44
45	Otherwise, answer directly using the platform reference below.
46
47	## Step 3 — AdRoll platform reference
48
49	> Full platform guide: See `references/platform-guide.md` for the company overview, core modules
50	> (retargeting/pixel, campaign types incl. CTV + DOOH, audiences, ecommerce integrations, RollWorks ABM),
51	> pricing, and key settings. Read it before answering module, plan-gating, or configuration questions.
52
53	Orientation — the facts that steer most answers:
54
55	- AdRoll (ecommerce/D2C retargeting) and RollWorks (B2B ABM) are separate products under NextRoll,
56	priced separately. RollWorks is quote-only and is the one with HubSpot-deep ABM + intent data.
57	- Pricing is pay-as-you-go and CPM-based, not flat-rate — platform fees sit on top of media
58	spend, with a $5/day minimum spend ($10/day budget) to launch. The widely-cited "$36/mo Starter"
59	is not confirmed on the official page — verify at adroll.com/pricing before quoting it.
60	- The pixel needs ~48-72 hours and ~1,000 visitors before audiences populate — the single most
61	common "it's broken" report is actually a pixel that hasn't collected data yet.
62	- CTV and DOOH are gated to the higher/Advanced plans.
63
64	### API (NextRoll)
65
66	> Full API reference: See `references/adroll-api-reference.md` for complete endpoint documentation,
67	> authentication details, and request/response examples. Always point users to this local reference file
68	> — never refer them to external URLs like apidocs.nextroll.com.
69
70	Key capabilities:
71	- CRUD API (action/RPC-style endpoints) for campaigns, ad groups, ads, and advertisables — base `https://services.adroll.com/api/v1/`
72	- GraphQL Reporting API for cross-channel analytics — `POST https://app.adroll.com/reporting/api/v1/query`
73	- Audience and User Lists APIs for segment management
74	- Geotargeting API and Site Traffic Revealer (firmographic visitor data)
75	- Universal Campaigns API for cross-channel campaign creation
76	- Server-to-Server (S2S) event/conversion tracking — `POST https://srv.adroll.com/api`
77
78	Auth: PAT via `Authorization: Token {token}

People who liked this also viewed

6 picks

Type