sales-adwake

Name: sales-adwake
Author: sales-skills

35installs9forks

How to install sales-adwake?

sales-skills/sales/sales-adwake

$npx -y skills add sales-skills/sales --skill sales-adwake

Installs into the current project.

Summary

Adwake platform help — mobile app user acquisition, branding, and in-app retargeting powered by Entravision. Use when app install costs (CPI/CPA) are too high, mobile UA campaigns aren't scaling, retargeted app users aren't converting, you're comparing mobile advertising partners

Files · 1

View on GitHub

SKILL.md

1	# Adwake Platform Help
2
3	Help the user with Adwake — the mobile app user acquisition and advertising platform by Entravision. Adwake is a managed-service platform covering app install campaigns, brand awareness, in-app retargeting, and loyalty/rewards across 100+ markets.
4
5	## Step 1 — Gather context
6
7	If `references/learnings.md` exists, read it first for accumulated knowledge.
8
9	Ask the user:
10
11	1. What do you need help with?
12	- A) User acquisition — app install campaigns, CPI/CPA optimization
13	- B) Branding — app awareness, category leadership
14	- C) Retargeting — re-engaging lapsed app users, boosting LTV
15	- D) Loyalty / rewards — Playback Rewards integration
16	- E) Comparing Adwake with other mobile advertising partners
17	- F) Campaign reporting and optimization
18	- G) Something else — describe it
19
20	2. What's your app vertical?
21	- A) Gaming
22	- B) E-commerce / retail
23	- C) Travel & entertainment
24	- D) Fintech
25	- E) Food & beverage / delivery
26	- F) Other — describe it
27
28	3. Where are you in the process?
29	- A) Evaluating mobile advertising partners
30	- B) Onboarding with Adwake
31	- C) Already running campaigns — need to optimize
32	- D) Need to understand reporting/metrics
33
34	If the user's prompt already provides most of this context, skip directly to the relevant step.
35
36	## Step 2 — Route or answer directly
37
38	If the user's question maps to another skill, route them:
39	- Web/display retargeting (not in-app) → "This is a web retargeting question — run: `/sales-retargeting {your question}`"
40	- B2B account-based advertising → "This is a B2B ad question — run: `/sales-b2b-advertising {your question}`"
41	- AdRoll display/social retargeting → "This is an AdRoll question — run: `/sales-adroll {your question}`"
42	- In-app retargeting DSP (Remerge) → "This is a Remerge question — run: `/sales-remerge {your question}`"
43	- Push notification re-engagement → "This is a push notification question — run: `/sales-push-notification {your question}`"
44
45	Otherwise, answer directly using the platform reference.
46
47	## Step 3 — Adwake platform reference
48
49	Read `references/platform-guide.md` for the full platform reference — modules, pricing model, campaign types, verticals, integrations, Playback Rewards, and managed service workflow.
50
51	Answer the user's question using only the relevant section. Don't dump the full reference.
52
53	## Step 4 — Actionable guidance
54
55	You no longer need the platform guide — focus on the user's specific situation.
56
57	### Evaluating Adwake
58	1. Define goals — UA scale, target CPI, ROAS threshold, geographic markets
59	2. Compare managed vs self-serve — Adwake is managed service (less control, more expertise); self-serve DSPs (Remerge, Liftoff) give more direct control
60	3. Request a pilot — ask for a 30-60 day test with clear KPIs before committing
61	4. Verify attribution — confirm MMP integration (AppsFlyer, Adjust, Branch) and attribution methodology
62	5. Check vertical expertise — Adwake has strong gaming, travel, fintech, retail verticals
63
64	### Optimizing running campaigns
65	1. Check creative performance — multivariate testing can drop CPI by 30%
66	2. Review audience segmentation — narrow to highest-converting segments
67	3. Evaluate channel mix — cross-platform optimization across ad networks
68	4. Monitor incrementality — ask for incrementality testing to prove true lift
69
70	If you discover a gotcha, workaround, or tip not covered in `references/learnings.md`, append it there.
71
72	## Gotchas
73
74	> Best-effort from research — review these, especially items about pricing and service model that may be outdated.
75
76	1. Managed service means less direct control — Adwake runs campaigns for you. If you need self-serve, real-time bid control, consider Remerge or Liftoff instead.
77
78	2. No public API — unlike self-serve DSPs, Adwake doesn't expose a public API. Reporting and optimization go through their dashboard and account team.
79
80	3. Performance-based pricing is opaque — "pay for results" sounds great but means you can't always see the full cost structure. Ask for transparent CPM/CPC breakdowns alongside CPI/CPA.
81
82	4. MMP integration is critical — without proper AppsFlyer/Adjust/Branch setup, attribution will be unreliable. Verify postback configuration before c

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sales-adwake

35installs9forks

View on GitHub

How to install sales-adwake?

sales-skills/sales/sales-adwake

$npx -y skills add sales-skills/sales --skill sales-adwake

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Adwake Platform Help
2
3	Help the user with Adwake — the mobile app user acquisition and advertising platform by Entravision. Adwake is a managed-service platform covering app install campaigns, brand awareness, in-app retargeting, and loyalty/rewards across 100+ markets.
4
5	## Step 1 — Gather context
6
7	If `references/learnings.md` exists, read it first for accumulated knowledge.
8
9	Ask the user:
10
11	1. What do you need help with?
12	- A) User acquisition — app install campaigns, CPI/CPA optimization
13	- B) Branding — app awareness, category leadership
14	- C) Retargeting — re-engaging lapsed app users, boosting LTV
15	- D) Loyalty / rewards — Playback Rewards integration
16	- E) Comparing Adwake with other mobile advertising partners
17	- F) Campaign reporting and optimization
18	- G) Something else — describe it
19
20	2. What's your app vertical?
21	- A) Gaming
22	- B) E-commerce / retail
23	- C) Travel & entertainment
24	- D) Fintech
25	- E) Food & beverage / delivery
26	- F) Other — describe it
27
28	3. Where are you in the process?
29	- A) Evaluating mobile advertising partners
30	- B) Onboarding with Adwake
31	- C) Already running campaigns — need to optimize
32	- D) Need to understand reporting/metrics
33
34	If the user's prompt already provides most of this context, skip directly to the relevant step.
35
36	## Step 2 — Route or answer directly
37
38	If the user's question maps to another skill, route them:
39	- Web/display retargeting (not in-app) → "This is a web retargeting question — run: `/sales-retargeting {your question}`"
40	- B2B account-based advertising → "This is a B2B ad question — run: `/sales-b2b-advertising {your question}`"
41	- AdRoll display/social retargeting → "This is an AdRoll question — run: `/sales-adroll {your question}`"
42	- In-app retargeting DSP (Remerge) → "This is a Remerge question — run: `/sales-remerge {your question}`"
43	- Push notification re-engagement → "This is a push notification question — run: `/sales-push-notification {your question}`"
44
45	Otherwise, answer directly using the platform reference.
46
47	## Step 3 — Adwake platform reference
48
49	Read `references/platform-guide.md` for the full platform reference — modules, pricing model, campaign types, verticals, integrations, Playback Rewards, and managed service workflow.
50
51	Answer the user's question using only the relevant section. Don't dump the full reference.
52
53	## Step 4 — Actionable guidance
54
55	You no longer need the platform guide — focus on the user's specific situation.
56
57	### Evaluating Adwake
58	1. Define goals — UA scale, target CPI, ROAS threshold, geographic markets
59	2. Compare managed vs self-serve — Adwake is managed service (less control, more expertise); self-serve DSPs (Remerge, Liftoff) give more direct control
60	3. Request a pilot — ask for a 30-60 day test with clear KPIs before committing
61	4. Verify attribution — confirm MMP integration (AppsFlyer, Adjust, Branch) and attribution methodology
62	5. Check vertical expertise — Adwake has strong gaming, travel, fintech, retail verticals
63
64	### Optimizing running campaigns
65	1. Check creative performance — multivariate testing can drop CPI by 30%
66	2. Review audience segmentation — narrow to highest-converting segments
67	3. Evaluate channel mix — cross-platform optimization across ad networks
68	4. Monitor incrementality — ask for incrementality testing to prove true lift
69
70	If you discover a gotcha, workaround, or tip not covered in `references/learnings.md`, append it there.
71
72	## Gotchas
73
74	> Best-effort from research — review these, especially items about pricing and service model that may be outdated.
75
76	1. Managed service means less direct control — Adwake runs campaigns for you. If you need self-serve, real-time bid control, consider Remerge or Liftoff instead.
77
78	2. No public API — unlike self-serve DSPs, Adwake doesn't expose a public API. Reporting and optimization go through their dashboard and account team.
79
80	3. Performance-based pricing is opaque — "pay for results" sounds great but means you can't always see the full cost structure. Ask for transparent CPM/CPC breakdowns alongside CPI/CPA.
81
82	4. MMP integration is critical — without proper AppsFlyer/Adjust/Branch setup, attribution will be unreliable. Verify postback configuration before c

People who liked this also viewed

6 picks

Type