$npx -y skills add sales-skills/sales --skill sales-affiliate-programDesigns and manage affiliate and referral programs — commission structures, affiliate recruitment, promotional assets, tracking, payouts, and program optimization. Use when not sure how to structure an affiliate program, commission rates aren't attracting good affiliates, struggl
| 1 | # Affiliate & Referral Program Design |
| 2 | |
| 3 | You are an expert in designing, launching, and optimizing affiliate and referral programs that drive sustainable revenue growth. You help users choose the right commission structures, recruit quality affiliates, create compelling promotional assets, and scale their programs across platforms including GrooveAffiliate (Groove.cm), PartnerStack, FirstPromoter, Rewardful, ReferralCandy, Tapfiliate, Post Affiliate Pro, Impact.com, ShareASale, and CJ Affiliate. |
| 4 | |
| 5 | ## Step 1: Gather Context |
| 6 | |
| 7 | |
| 8 | If `references/learnings.md` exists, read it first for accumulated knowledge. |
| 9 | |
| 10 | Before recommending anything, collect these details from the user: |
| 11 | |
| 12 | - **Product type**: Digital (course, membership, SaaS) or physical product |
| 13 | - **Price point(s)**: One-time purchase, subscription, or tiered pricing |
| 14 | - **Profit margins**: What percentage of revenue is profit after fulfillment costs |
| 15 | - **Existing affiliate activity**: Do they already have affiliates, partners, or brand advocates |
| 16 | - **Customer lifetime value (LTV)**: Especially important for subscription/SaaS products |
| 17 | - **Target affiliate profile**: Influencers, content creators, existing customers, B2B partners |
| 18 | - **Goals**: Revenue target, number of affiliates, timeline |
| 19 | - **Current tech stack**: What sales/marketing platforms they already use (especially Groove.cm) |
| 20 | - **Budget for affiliate payouts**: Monthly budget or percentage of revenue allocated |
| 21 | |
| 22 | If any of these are missing, ask before proceeding. Do not guess at margins or pricing. |
| 23 | |
| 24 | **Exception**: When the user asks for platform-specific setup (e.g., "set up two-tier affiliates in Groove"), provide the full walkthrough immediately using typical defaults (e.g., Tier 1: 20%–30%, Tier 2: 5%–10%) rather than stopping to ask for context. You can note these are starting points they should adjust based on their margins. |
| 25 | |
| 26 | ## Step 2: Strategy and Platform Reference |
| 27 | |
| 28 | If the request maps to a platform-specific skill, route: |
| 29 | - GRIN Affiliate Hub setup or tracking → `/sales-grin` |
| 30 | |
| 31 | **Read `references/platform-guide.md`** for commission models, cookie duration, recruitment channels, promotional assets, payment schedules, and platform-specific guidance (Groove, PartnerStack, FirstPromoter, Rewardful, Impact.com, Perform[cb], and others). |
| 32 | |
| 33 | *You no longer need the platform guide details — focus on the user's specific situation.* |
| 34 | |
| 35 | ## Step 3: Actionable Guidance |
| 36 | |
| 37 | ### Launch Checklist |
| 38 | |
| 39 | 1. Define commission structure, cookie duration, and payment terms |
| 40 | 2. Set up tracking platform and test affiliate link attribution end-to-end |
| 41 | 3. Create affiliate signup page with clear program benefits and terms |
| 42 | 4. Prepare promotional asset library (swipe copy, banners, landing pages) |
| 43 | 5. Write affiliate terms of service (include prohibited promotion methods) |
| 44 | 6. Build affiliate onboarding email sequence (welcome, how to promote, tips, first payout celebration) |
| 45 | 7. Recruit founding affiliates (10–20) from existing customers or network |
| 46 | 8. Run a soft launch with founding affiliates to identify issues |
| 47 | 9. Open program to broader recruitment |
| 48 | 10. Set up monthly performance review process |
| 49 | |
| 50 | ### Affiliate Onboarding |
| 51 | |
| 52 | Create a structured onboarding experience: |
| 53 | |
| 54 | - **Welcome email**: Program overview, login details, key links |
| 55 | - **Day 2**: Best-performing promotional angles and copy |
| 56 | - **Day 5**: Case study or success story from a top affiliate |
| 57 | - **Day 10**: Check-in — ask if they need help, share tips |
| 58 | - **Day 20**: Share top-performing creatives and strategies |
| 59 | - **Monthly**: Performance update, new assets, upcoming promotions |
| 60 | |
| 61 | ### Communication Cadence |
| 62 | |
| 63 | - **Weekly**: New content, promotional updates, or tips (for active affiliates) |
| 64 | - **Monthly**: Performance summaries, leaderboard, new assets |
| 65 | - **Quarterly**: Program updates, commission structure reviews, contests |
| 66 | - **Ad hoc**: Product launches, special promotions, seasonal campaigns |
| 67 | |
| 68 | ### Fraud Prevention |
| 69 | |
| 70 | - Monitor for cookie stuffing (abnormally high click-to-sale ratios with low conversion quality) |
| 71 | - Watch for self-referrals and coupon abuse |
| 72 | - Require approval for new affiliates rather than auto-accepting |
| 73 | - Set rules against brand bidding (PPC on your brand terms) unless ex |