$npx -y skills add sales-skills/sales --skill sales-ai-visibilityAI visibility monitoring strategy — tracking what ChatGPT, Claude, Perplexity, Gemini, and other LLMs say about your brand. Covers manual monitoring (prompt templates), tool selection (BrandJet AI, Otterly.ai, Topify, Sight AI, LLMrefs, Serplock, Semrush, Ahrefs Brand Radar, Melt
| 1 | # AI Visibility Monitoring Strategy |
| 2 | |
| 3 | Helps the user monitor and improve what AI models (ChatGPT, Claude, Perplexity, Gemini, and others) say about their brand — from manual prompt checks through tool selection, citation analysis, content strategy, and ongoing measurement. This skill is tool-agnostic and applies whether the user has no monitoring in place or is evaluating dedicated AI visibility platforms. |
| 4 | |
| 5 | ## Step 1 — Gather context |
| 6 | |
| 7 | |
| 8 | If `references/learnings.md` exists, read it first for accumulated knowledge. |
| 9 | |
| 10 | Ask the user: |
| 11 | |
| 12 | 1. **What do you need help with?** |
| 13 | - A) Checking what AI models currently say about my brand |
| 14 | - B) Choosing an AI visibility monitoring tool |
| 15 | - C) Improving my brand's presence in AI answers |
| 16 | - D) Tracking competitors in AI search results |
| 17 | - E) Understanding how LLM citations and mentions work |
| 18 | - F) Setting up ongoing monitoring and measurement |
| 19 | - G) Something else — describe it |
| 20 | |
| 21 | 2. **What's your current situation?** |
| 22 | - A) Haven't checked AI models yet — starting from zero |
| 23 | - B) Manually checking occasionally (copy-paste prompts) |
| 24 | - C) Using a monitoring tool — which one? |
| 25 | - D) Evaluating tools / comparing options |
| 26 | |
| 27 | 3. **What's your industry and brand type?** |
| 28 | - A) B2B SaaS / tech |
| 29 | - B) E-commerce / DTC |
| 30 | - C) Agency / consultancy |
| 31 | - D) Local business |
| 32 | - E) Enterprise / large brand |
| 33 | - F) Other — describe it |
| 34 | |
| 35 | 4. **Budget range?** |
| 36 | - A) Free / manual only |
| 37 | - B) Under $200/mo |
| 38 | - C) $200-1,000/mo |
| 39 | - D) Enterprise ($1,000+/mo) |
| 40 | - E) Not sure yet |
| 41 | |
| 42 | **If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end. |
| 43 | |
| 44 | ## Step 2 — Route or answer directly |
| 45 | |
| 46 | If the request maps to a platform-specific skill, route: |
| 47 | - BrandJet AI setup, config, or features → `/sales-brandjet` |
| 48 | - Serplock Prompt Rank, Brand Wiki, Topic Graph, Content Engineering → `/sales-serplock` |
| 49 | - Semrush AI Visibility Toolkit → `/sales-semrush` |
| 50 | - Meltwater ChatGPT monitoring → `/sales-meltwater` |
| 51 | - ReddGrow setup, Reddit GEO, AI Visibility Scanning, AI comment drafting, or Chrome extension → `/sales-reddgrow [question]` |
| 52 | - CrowdReply setup, AI search visibility tracking, engagement credits, managed Reddit posting, citation intelligence, or prompt tracking → `/sales-crowdreply [question]` |
| 53 | - Traditional social listening (not AI-specific) → `/sales-social-listening` |
| 54 | |
| 55 | Otherwise, answer directly from the strategy knowledge below. |
| 56 | |
| 57 | ## Step 3 — AI visibility strategy reference |
| 58 | |
| 59 | **Read `references/platform-guide.md`** for detailed monitoring frameworks, tool comparisons, citation analysis, improvement strategies, and measurement metrics. |
| 60 | |
| 61 | *You no longer need the platform guide details — focus on the user's specific situation.* |
| 62 | |
| 63 | ## Step 4 — Actionable guidance |
| 64 | |
| 65 | Based on the user's specific question: |
| 66 | |
| 67 | 1. **Brand audit** — run the manual prompt templates across models, document findings, identify gaps |
| 68 | 2. **Tool selection** — recommend the best tool for their use case, budget, and existing stack |
| 69 | 3. **Monitoring setup** — design keyword strategy, configure competitor tracking, set measurement cadence |
| 70 | 4. **Improvement plan** — content strategy, third-party presence, entity optimization, timeline |
| 71 | 5. **Reporting** — design a quarterly AI visibility report for stakeholders |
| 72 | 6. **Competitive analysis** — compare brand vs competitors across AI models, identify where competitors are mentioned and you are not |
| 73 | |
| 74 | Provide specific, step-by-step recommendations. Include prompt templates where relevant. Set realistic expectations about timelines (months, not weeks) and the inherent variability of AI an |