$npx -y skills add sales-skills/sales --skill sales-articosArticos (articos.com) platform help — a synthetic-user research tool: AI personas built on 30 Big-Five facets + cognitive-bias mapping run user interviews, concept tests, and A/B tests → a synthesized report (motivations, objections, recommendations) + a Talk-to-Research chat, in
| 1 | # Articos Platform Help |
| 2 | |
| 3 | Articos (articos.com) is a **synthetic-user research** tool. You describe a target audience, and Articos |
| 4 | generates **AI personas** — each built on **30 Big Five personality facets** plus **cognitive-bias mapping** — |
| 5 | then runs one of three modes and synthesizes a **research report** (motivations, objections, recommendations) |
| 6 | in **~30 minutes**, with **no recruiting**: **User Interviews** (explore an audience/problem/concept), |
| 7 | **Concept Testing** (message/value-prop/positioning variants), and **A/B Testing** (a landing page or two |
| 8 | variants). Plus a **"Talk to Research"** chat and **probing follow-ups**; reports are shareable, **white-label |
| 9 | on Pro**. |
| 10 | |
| 11 | Its niche: **synthetic, not a real panel** — the cheap/fast pre-flight counterpart to real-panel testers |
| 12 | (`/sales-wynter` B2B, `/sales-pickfu` consumer) and a peer of the synthetic-study tools (`/sales-syntheticusers`, |
| 13 | `/sales-ditto`, `/sales-atypica`). **Two real differentiators:** (1) **enforced stance diversity** — it |
| 14 | deliberately generates **skeptics/detractors, not just fans**, which *mitigates* (doesn't cure) the "personas |
| 15 | skew agreeable" bias the whole cluster suffers, and the objections are the highest-signal output; and (2) a |
| 16 | **peer-reviewed 86% accuracy** claim (46 studies / 9 domains, 86% recall vs expert research, marketed **7.5× over |
| 17 | a bare LLM**) — better-sourced than peers' self-reports, but best-effort. **Self-serve:** free trial + 2 |
| 18 | researches, then Starter/Pro or a one-time Research Pack. |
| 19 | |
| 20 | **The double caveat to say almost every time:** (1) a synthetic result is an **AI opinion, not real behavior** — |
| 21 | even with 30 Big-Five facets and enforced skeptics it carries bias, can't reproduce *observed* behavior, and |
| 22 | Articos itself says ~**70–80% of insights hold up**; trust **relative** comparisons + the **objections/rationale** |
| 23 | over absolute reads, and **validate the winner with real people**. (2) Even real resonance is **not demand** — |
| 24 | take the willingness-to-pay / conversion go/no-go to a **real behavior test** via `/sales-idea-validation`. |
| 25 | |
| 26 | ## Step 1 — Gather context |
| 27 | |
| 28 | If `references/learnings.md` exists, read it first for accumulated platform knowledge. |
| 29 | |
| 30 | Ask only what you can't infer: |
| 31 | |
| 32 | 1. **What do you want from Articos?** |
| 33 | - A) **Set up a study** — pick the mode (**User Interviews / Concept Testing / A/B Testing**) and what |
| 34 | you're testing (audience/problem, message/value-prop, or a landing page/variants) |
| 35 | - B) **Describe the audience** — the buyer/user you want personas matched to |
| 36 | - C) **Read results** — the synthesized report (motivations, objections, recommendations), per-persona |
| 37 | answers, and the **Talk-to-Research** chat / **probing follow-ups** |
| 38 | - D) **Budget** — researches per plan, Starter/Pro vs the one-time Research Pack, the free trial |
| 39 | - E) **Get data out** — export/automation (there is **no API/webhooks/MCP**) |
| 40 | - F) **Choose** — Articos (synthetic) vs a real panel (`/sales-wynter` / `/sales-pickfu`) or another |
| 41 | synthetic-study tool (`/sales-syntheticusers`, `/sales-ditto`) |
| 42 | 2. **Is a decision riding on this, or is it a fast pre-flight?** This decides how hard to push the "synthetic |
| 43 | is directional; validate the winner with real people / real behavior" message. |
| 44 | |
| 45 | Skip-ahead: if the user wants the **validate-before-building method** or a **cross-tool comparison**, that's a |
| 46 | `/sales-idea-validation` question — route in Step 2. |
| 47 | |
| 48 | ## Step 2 — Route or answer directly |
| 49 | |
| 50 | | If the user's question is about… | Route to | |
| 51 | |---|---| |
| 52 | | The **validate-before-building method**, or comparing research/validation tools across the market | `/sales-idea-validation {question}` | |
| 53 | | A **REST API / webhook / MCP**-native research pipeline (Articos has none — it's UI-only) | `/sales-userintuition {question}` | |
| 54 | | Running a **real behavior** de |