$npx -y skills add sales-skills/sales --skill sales-attioAttio platform help — AI-native CRM with custom objects, relationship database, deal pipelines, email sequences, automations, and built-in enrichment for 80,000+ startups. Covers custom data model design (objects, attributes, relationships), pipeline configuration, workflow autom
| 1 | # Attio Platform Help |
| 2 | |
| 3 | Helps the user with Attio CRM questions — from custom data model design and deal pipeline configuration through automations, email sequences, AI features, and API integration. |
| 4 | |
| 5 | ## Step 1 — Gather context |
| 6 | |
| 7 | |
| 8 | If `references/learnings.md` exists, read it first for accumulated knowledge. |
| 9 | |
| 10 | Ask the user: |
| 11 | |
| 12 | 1. **What do you need help with?** |
| 13 | - A) Data model — custom objects, attributes, relationships |
| 14 | - B) Deal pipelines — stages, views, automation triggers |
| 15 | - C) Email sequences — setup, templates, tracking |
| 16 | - D) Automations — workflow builder, triggers, actions |
| 17 | - E) AI features — Ask Attio, research agents, auto-enrichment |
| 18 | - F) API / integrations — REST API, webhooks, Zapier, Make, MCP |
| 19 | - G) Reporting — charts, dashboards, funnel analysis |
| 20 | - H) Pricing / plan selection — Free vs Plus vs Pro vs Enterprise |
| 21 | - I) Something else — describe it |
| 22 | |
| 23 | 2. **What's your team size?** |
| 24 | - A) Solo / 1-3 people (Free tier fits) |
| 25 | - B) Small team 4-15 (Plus territory) |
| 26 | - C) Growing team 15-50 (Pro territory) |
| 27 | - D) 50+ (Enterprise territory) |
| 28 | |
| 29 | 3. **What CRM are you coming from?** |
| 30 | - A) No CRM — first time |
| 31 | - B) Spreadsheets / Notion |
| 32 | - C) HubSpot |
| 33 | - D) Salesforce |
| 34 | - E) Folk / Clay / other modern CRM |
| 35 | - F) Other — name it |
| 36 | |
| 37 | **If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end. |
| 38 | |
| 39 | ## Step 2 — Route or answer directly |
| 40 | |
| 41 | If the request maps to a specialized skill, route: |
| 42 | - CRM data quality strategy across platforms → `/sales-data-hygiene` |
| 43 | - Outbound sequence design → `/sales-cadence` |
| 44 | - Contact enrichment strategy → `/sales-enrich` |
| 45 | - Tool integration patterns → `/sales-integration` |
| 46 | - Lead scoring design → `/sales-lead-score` |
| 47 | - Deal health inspection → `/sales-deal-inspect` |
| 48 | - Revenue forecasting → `/sales-forecast` |
| 49 | - Lead routing rules → `/sales-lead-routing` |
| 50 | |
| 51 | Otherwise, answer directly from platform knowledge below. |
| 52 | |
| 53 | ## Step 3 — Attio platform reference |
| 54 | |
| 55 | **Read `references/platform-guide.md`** for detailed module documentation, pricing, integrations, and data model. |
| 56 | |
| 57 | *You no longer need the platform guide details — focus on the user's specific situation.* |
| 58 | |
| 59 | ## Step 4 — Actionable guidance |
| 60 | |
| 61 | ### Setting up Attio for the first time |
| 62 | |
| 63 | | Step | What to do | Why it matters | |
| 64 | |---|---|---| |
| 65 | | 1. Map your data model | List all entity types and relationships before creating objects | Prevents restructuring later — get the model right first | |
| 66 | | 2. Start with standard objects | Use People, Companies, Deals before creating custom objects | Standard objects have built-in enrichment and integrations | |
| 67 | | 3. Connect email | Sync Gmail/Outlook for automatic contact creation | Populates CRM passively from email activity | |
| 68 | | 4. Set up pipelines | Create deal stages matching your actual sales process | Kanban views only work if stages match reality | |
| 69 | | 5. Import existing data | CSV import or API sync from previous CRM | Clean data during import — don't migrate junk | |
| 70 | | 6. Build automations gradually | Start with 2-3 simple automations, add complexity later | Complex automations break silently if you overengineer early | |
| 71 | |
| 72 | ### When to upgrade from Free |
| 73 | |
| 74 | | Signal | Recommended plan | |
| 75 | |---|---| |
| 76 | | 4th team member needs access | Plus ($29/seat/mo) | |
| 77 | | Need advanced reporting or more automations | Plus | |
| 78 | | Want AI research agents and Ask Attio | Pro ($69/seat/mo) | |
| 79 | | Need SSO/SAML or SOC 2 compliance | Enterprise | |
| 80 | | Outgrew Attio entirely (50+ seats, complex RevOps) | Consider HubSpot or Salesforce | |
| 81 | |
| 82 | ### Migrating from HubSpot |
| 83 | |
| 84 | 1. Export contacts, companies, deals from HubSpot as CSV |
| 85 | 2. Map HubSpot properties → Attio attributes (create custom attributes for non-standard fields) |
| 86 | 3. Import in order: Companies → People → De |