sales-audience-growth

Name: sales-audience-growth
Author: sales-skills

86stars9forks

How to install sales-audience-growth?

sales-skills/sales/sales-audience-growth

$npx -y skills add sales-skills/sales --skill sales-audience-growth

Installs into the current project.

Summary

Grows an email list or newsletter audience — lead magnets, content upgrades, cross-promotion, referral programs, social-to-email conversion, SEO-to-email, viral loops, opt-in optimization. Use when subscriber growth has stalled, lead magnets aren't converting, referral program is

Files · 1

View on GitHub

SKILL.md

1	# Audience Growth
2
3	Help the user grow their email list or newsletter audience — lead magnets, content upgrades, cross-promotion networks, referral programs, social-to-email funnels, SEO-to-email capture, and opt-in optimization. This skill is tool-agnostic but includes platform-specific guidance.
4
5	## Step 1 — Gather context
6
7
8	If `references/learnings.md` exists, read it first for accumulated knowledge.
9
10	Ask the user:
11
12	1. Where are you now?
13	- A) Starting from zero — building a list for the first time
14	- B) Under 1,000 subscribers — early traction
15	- C) 1,000–10,000 subscribers — growing steadily
16	- D) 10,000+ subscribers — optimizing and scaling
17
18	2. What growth channels are you using (or want to use)?
19	- A) Organic content (blog, SEO, YouTube, podcast)
20	- B) Social media (Twitter/X, LinkedIn, Instagram, TikTok)
21	- C) Cross-promotion with other newsletters/creators
22	- D) Paid ads (Meta, Google, Twitter, sponsor swaps)
23	- E) Referral programs (subscribers recruit subscribers)
24	- F) Lead magnets / content upgrades
25	- G) Not sure — help me pick
26
27	3. What's your niche/topic? (helps tailor lead magnet and channel advice)
28
29	## Step 2 — Strategy and approach
30
31	### Growth channels ranked by cost and effort
32
33	\| Channel \| Cost \| Effort \| Speed \| Best for \|
34	\|---\|---\|---\|---\|---\|
35	\| Lead magnets \| Free–Low \| Medium \| Medium \| Converting existing traffic \|
36	\| Content upgrades \| Free \| Medium \| Medium \| Blog/SEO traffic \|
37	\| Cross-promotion \| Free \| Low \| Medium \| 1K+ subscribers \|
38	\| Referral programs \| Low \| Low (after setup) \| Slow–Medium \| Engaged audiences \|
39	\| Social → email \| Free \| High (ongoing) \| Slow \| Audience on social already \|
40	\| SEO → email \| Free \| High (upfront) \| Slow \| Long-term compounding \|
41	\| Paid ads \| $$$ \| Low–Medium \| Fast \| Scaling a proven funnel \|
42	\| Guest posts / podcasts \| Free \| High \| Slow \| Authority building \|
43
44	### Lead magnets that convert
45
46	High-converting formats (10–50% opt-in rates):
47	- Checklists & cheat sheets — one-page, immediately useful
48	- Templates & swipe files — ready to use, saves time
49	- Mini-courses (3–5 email lessons) — builds habit of opening
50	- Quizzes — interactive, personalized result requires email
51	- Free tools / calculators — ongoing value, bookmarked and shared
52
53	Medium-converting formats (3–10%):
54	- Ebooks / guides — comprehensive but higher commitment to consume
55	- Webinar replays — time-gated urgency helps
56	- Resource lists / toolkits — curated recommendations
57
58	Low-converting formats (1–3%):
59	- "Subscribe to my newsletter" — no specific value prop
60	- Generic "get updates" — worst performing CTA
61
62	### Opt-in form optimization
63
64	Placement (in order of conversion rate):
65	1. Exit-intent popup — 2–5% conversion, catches leaving visitors
66	2. Inline within content — 1–5%, contextually relevant
67	3. Sticky bar — 0.5–2%, persistent visibility
68	4. Sidebar widget — 0.5–1%, familiar but often ignored
69	5. Footer — 0.2–0.5%, last resort
70
71	Copy formula:
72	- Headline: State the specific outcome ("Get the 10-step checklist to...")
73	- Subheadline: Address objection or add specificity ("Used by 500+ creators")
74	- CTA button: Action-oriented, specific ("Send me the checklist" > "Subscribe")
75	- Social proof: Subscriber count, testimonials, logos
76
77	### Cross-promotion strategy
78
79	- Newsletter swaps: You promote their newsletter, they promote yours (free, mutual)
80	- Paid recommendations: Other newsletters get paid to recommend you ($1–$5/subscriber)
81	- Co-created content: Joint webinar, guide, or resource with cross-promotion
82	- How to find partners: Similar niche, similar size (0.5x–2x your list), non-competing
83
84	### Referral program design
85
86	Reward tiers (proven structure):
87	\| Referrals \| Reward \|
88	\|---\|---\|
89	\| 1 \| Exclusive content / bonus resource \|
90	\| 3 \| Access to community or archive \|
91	\| 5 \| Physical merch (stickers, mug) \|
92	\| 10 \| Premium tier access / 1-on-1 call \|
93	\| 25 \| Featured in newsletter / lifetime premium \|
94
95	Keys to success:
96	- Make sharing effortless (pre-written tweet, copy-paste link)
97	- Show progress (leaderboard, progress bar)
98	- Rewards should be desir

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Type

sales-audience-growth

86stars9forks

View on GitHub

How to install sales-audience-growth?

sales-skills/sales/sales-audience-growth

$npx -y skills add sales-skills/sales --skill sales-audience-growth

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Audience Growth
2
3	Help the user grow their email list or newsletter audience — lead magnets, content upgrades, cross-promotion networks, referral programs, social-to-email funnels, SEO-to-email capture, and opt-in optimization. This skill is tool-agnostic but includes platform-specific guidance.
4
5	## Step 1 — Gather context
6
7
8	If `references/learnings.md` exists, read it first for accumulated knowledge.
9
10	Ask the user:
11
12	1. Where are you now?
13	- A) Starting from zero — building a list for the first time
14	- B) Under 1,000 subscribers — early traction
15	- C) 1,000–10,000 subscribers — growing steadily
16	- D) 10,000+ subscribers — optimizing and scaling
17
18	2. What growth channels are you using (or want to use)?
19	- A) Organic content (blog, SEO, YouTube, podcast)
20	- B) Social media (Twitter/X, LinkedIn, Instagram, TikTok)
21	- C) Cross-promotion with other newsletters/creators
22	- D) Paid ads (Meta, Google, Twitter, sponsor swaps)
23	- E) Referral programs (subscribers recruit subscribers)
24	- F) Lead magnets / content upgrades
25	- G) Not sure — help me pick
26
27	3. What's your niche/topic? (helps tailor lead magnet and channel advice)
28
29	## Step 2 — Strategy and approach
30
31	### Growth channels ranked by cost and effort
32
33	\| Channel \| Cost \| Effort \| Speed \| Best for \|
34	\|---\|---\|---\|---\|---\|
35	\| Lead magnets \| Free–Low \| Medium \| Medium \| Converting existing traffic \|
36	\| Content upgrades \| Free \| Medium \| Medium \| Blog/SEO traffic \|
37	\| Cross-promotion \| Free \| Low \| Medium \| 1K+ subscribers \|
38	\| Referral programs \| Low \| Low (after setup) \| Slow–Medium \| Engaged audiences \|
39	\| Social → email \| Free \| High (ongoing) \| Slow \| Audience on social already \|
40	\| SEO → email \| Free \| High (upfront) \| Slow \| Long-term compounding \|
41	\| Paid ads \| $$$ \| Low–Medium \| Fast \| Scaling a proven funnel \|
42	\| Guest posts / podcasts \| Free \| High \| Slow \| Authority building \|
43
44	### Lead magnets that convert
45
46	High-converting formats (10–50% opt-in rates):
47	- Checklists & cheat sheets — one-page, immediately useful
48	- Templates & swipe files — ready to use, saves time
49	- Mini-courses (3–5 email lessons) — builds habit of opening
50	- Quizzes — interactive, personalized result requires email
51	- Free tools / calculators — ongoing value, bookmarked and shared
52
53	Medium-converting formats (3–10%):
54	- Ebooks / guides — comprehensive but higher commitment to consume
55	- Webinar replays — time-gated urgency helps
56	- Resource lists / toolkits — curated recommendations
57
58	Low-converting formats (1–3%):
59	- "Subscribe to my newsletter" — no specific value prop
60	- Generic "get updates" — worst performing CTA
61
62	### Opt-in form optimization
63
64	Placement (in order of conversion rate):
65	1. Exit-intent popup — 2–5% conversion, catches leaving visitors
66	2. Inline within content — 1–5%, contextually relevant
67	3. Sticky bar — 0.5–2%, persistent visibility
68	4. Sidebar widget — 0.5–1%, familiar but often ignored
69	5. Footer — 0.2–0.5%, last resort
70
71	Copy formula:
72	- Headline: State the specific outcome ("Get the 10-step checklist to...")
73	- Subheadline: Address objection or add specificity ("Used by 500+ creators")
74	- CTA button: Action-oriented, specific ("Send me the checklist" > "Subscribe")
75	- Social proof: Subscriber count, testimonials, logos
76
77	### Cross-promotion strategy
78
79	- Newsletter swaps: You promote their newsletter, they promote yours (free, mutual)
80	- Paid recommendations: Other newsletters get paid to recommend you ($1–$5/subscriber)
81	- Co-created content: Joint webinar, guide, or resource with cross-promotion
82	- How to find partners: Similar niche, similar size (0.5x–2x your list), non-competing
83
84	### Referral program design
85
86	Reward tiers (proven structure):
87	\| Referrals \| Reward \|
88	\|---\|---\|
89	\| 1 \| Exclusive content / bonus resource \|
90	\| 3 \| Access to community or archive \|
91	\| 5 \| Physical merch (stickers, mug) \|
92	\| 10 \| Premium tier access / 1-on-1 call \|
93	\| 25 \| Featured in newsletter / lifetime premium \|
94
95	Keys to success:
96	- Make sharing effortless (pre-written tweet, copy-paste link)
97	- Show progress (leaderboard, progress bar)
98	- Rewards should be desir

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6 picks

Type