brand-voice

Name: brand-voice
Author: Salesably

40stars14forks

How to install brand-voice?

salesably/salesably-marketplace/brand-voice

$npx -y skills add Salesably/salesably-marketplace --skill brand-voice

Installs into the current project.

Summary

Defines and maintains consistent brand communication across all marketing materials. This skill should be used when creating new marketing content, auditing existing materials for voice consistency, onboarding team members to brand guidelines, or when content sounds generic or "o

Files · 1

View on GitHub

SKILL.md

1	# Brand Voice
2
3	This skill creates distinctive, consistent brand voice guidelines that ensure every piece of marketing content sounds authentically like the brand - not generic AI output.
4
5	## Objective
6
7	Define a memorable brand voice that differentiates from competitors and resonates with the target audience, then apply it consistently across all marketing touchpoints.
8
9	## Intake Questions
10
11	Before defining or applying brand voice, gather this context:
12
13	1. Existing materials: Are there any current brand guidelines, previous marketing pieces, or content that represents the desired voice?
14	2. Industry/category: What space does the brand operate in? What do competitors sound like?
15	3. Target audience: Who is the brand speaking to? What's their sophistication level, pain points, aspirations?
16	4. Brand personality: If the brand were a person, how would they act at a party? Formal speaker? Witty friend? Wise mentor?
17	5. Differentiators: What makes this brand different from every other option?
18
19	## The Human Content Principle
20
21	To ensure your brand voice doesn't sound like generic AI, follow Adrian's core principle: Say something a reasonable person could disagree with.
22
23	### Checklist for Human and Useful Content
24
25	Use these guidelines to inject humanity into every piece of content:
26
27	1. Human-Led Outlines: Start with an outline generated by a human who deeply understands the audience and topic. Ensure it has a clear narrative arc before writing.
28	2. The "Un-AI" Element: Include 1-3 key statements that AI would be unlikely to generate (humor, strong opinion, controversy, or even minor vulgarity if the brand allows).
29	3. Radical Specificity: Be rigorous about backing up every point with specific examples, data, or real-world scenarios. Specificity kills generic AI vibes.
30	4. No Em-Dashes: Never use em-dashes (-) or en-dashes (-) in any content. Use hyphens (-) or other punctuation like colons or parentheses instead.
31	5. Avoid Verbal Cliches: If the topic is being discussed the same way everyone else is talking about it, start over. Be different.
32	6. The Rewriting Step: If using AI for first drafts, go back and manually rewrite sentences sprinkled throughout to match the voice perfectly.
33	7. Visual & Textual Pop: Identify the 2-3 most important ideas. Ensure the text fully develops them and they are visually emphasized (bolding, spacing, or headings).
34
35	## The Four Voice Dimensions
36
37	Score the brand on each dimension (1-5 scale) to create a voice profile:
38
39	### 1. Funny ←→ Serious (1-5)
40	- 1 (Funny): Humor, wit, playfulness, doesn't take itself too seriously
41	- 5 (Serious): Professional, authoritative, gravitas, weighty topics
42
43	### 2. Formal ←→ Casual (1-5)
44	- 1 (Formal): Proper grammar, sophisticated vocabulary, structured
45	- 5 (Casual): Conversational, contractions, slang-friendly, relaxed
46
47	### 3. Respectful ←→ Irreverent (1-5)
48	- 1 (Respectful): Polite, considerate, diplomatic, cautious
49	- 5 (Irreverent): Bold, provocative, challenges conventions, edgy
50
51	### 4. Enthusiastic ←→ Matter-of-fact (1-5)
52	- 1 (Enthusiastic): Energetic, exclamation points, superlatives, passionate
53	- 5 (Matter-of-fact): Understated, factual, lets results speak, dry
54
55	Example Profile: "Mailchimp: Funny (2), Casual (4), Irreverent (3), Enthusiastic (2)"
56
57	## This-But-Not-That Framework
58
59	Define boundaries with concrete examples:
60
61	\| We Are \| We Are NOT \|
62	\|--------\|------------\|
63	\| Confident \| Arrogant \|
64	\| Direct \| Blunt or rude \|
65	\| Witty \| Sarcastic or mean \|
66	\| Expert \| Condescending \|
67	\| Friendly \| Unprofessional \|
68	\| Bold \| Reckless \|
69	\| Helpful \| Preachy \|
70
71	Template: "We're [positive trait], not [negative extreme]. We're [another trait], not [its extreme]."
72
73	## Vocabulary Guidelines
74
75	### Words We Use
76	- List 10-20 signature words/phrases that embody the brand
77	- Include industry terms the brand owns or uses distinctively
78	- Note preferred terminology (e.g., "customers" vs "clients" vs "users")
79
80	### Words We Avoid
81	- Generic corporate speak: "leverage," "synergy," "best-in-class"
82	- Competitor language they own
83	- Overly complex jargon when simpler words work
84	- Weak qualifiers: "kind of," "sort of," "maybe"
85
86	### Jargon Policy
87	- Define when technical terms are appropriate
88	- Specify whether to explain jargon or assume audience knowledge
89
90	## Channel Adaptations
91
92	Voice stays consistent; tone flexes by channel:
93
94	\| Channel \| Tone Adjustment \| Example \|
95	\|---------\|-----------------\|---------\|
96	\| Website \| Most polished, balanced \| Full voice profile \|
97	\| Email \| Warmer, more personal \| +1 casual, +1 friendly \|
98	\| Social \| Most casual, reactive \| +2 casual, context-dependent

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6 picks

Type

brand-voice

40stars14forks

View on GitHub

How to install brand-voice?

salesably/salesably-marketplace/brand-voice

$npx -y skills add Salesably/salesably-marketplace --skill brand-voice

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Brand Voice
2
3	This skill creates distinctive, consistent brand voice guidelines that ensure every piece of marketing content sounds authentically like the brand - not generic AI output.
4
5	## Objective
6
7	Define a memorable brand voice that differentiates from competitors and resonates with the target audience, then apply it consistently across all marketing touchpoints.
8
9	## Intake Questions
10
11	Before defining or applying brand voice, gather this context:
12
13	1. Existing materials: Are there any current brand guidelines, previous marketing pieces, or content that represents the desired voice?
14	2. Industry/category: What space does the brand operate in? What do competitors sound like?
15	3. Target audience: Who is the brand speaking to? What's their sophistication level, pain points, aspirations?
16	4. Brand personality: If the brand were a person, how would they act at a party? Formal speaker? Witty friend? Wise mentor?
17	5. Differentiators: What makes this brand different from every other option?
18
19	## The Human Content Principle
20
21	To ensure your brand voice doesn't sound like generic AI, follow Adrian's core principle: Say something a reasonable person could disagree with.
22
23	### Checklist for Human and Useful Content
24
25	Use these guidelines to inject humanity into every piece of content:
26
27	1. Human-Led Outlines: Start with an outline generated by a human who deeply understands the audience and topic. Ensure it has a clear narrative arc before writing.
28	2. The "Un-AI" Element: Include 1-3 key statements that AI would be unlikely to generate (humor, strong opinion, controversy, or even minor vulgarity if the brand allows).
29	3. Radical Specificity: Be rigorous about backing up every point with specific examples, data, or real-world scenarios. Specificity kills generic AI vibes.
30	4. No Em-Dashes: Never use em-dashes (-) or en-dashes (-) in any content. Use hyphens (-) or other punctuation like colons or parentheses instead.
31	5. Avoid Verbal Cliches: If the topic is being discussed the same way everyone else is talking about it, start over. Be different.
32	6. The Rewriting Step: If using AI for first drafts, go back and manually rewrite sentences sprinkled throughout to match the voice perfectly.
33	7. Visual & Textual Pop: Identify the 2-3 most important ideas. Ensure the text fully develops them and they are visually emphasized (bolding, spacing, or headings).
34
35	## The Four Voice Dimensions
36
37	Score the brand on each dimension (1-5 scale) to create a voice profile:
38
39	### 1. Funny ←→ Serious (1-5)
40	- 1 (Funny): Humor, wit, playfulness, doesn't take itself too seriously
41	- 5 (Serious): Professional, authoritative, gravitas, weighty topics
42
43	### 2. Formal ←→ Casual (1-5)
44	- 1 (Formal): Proper grammar, sophisticated vocabulary, structured
45	- 5 (Casual): Conversational, contractions, slang-friendly, relaxed
46
47	### 3. Respectful ←→ Irreverent (1-5)
48	- 1 (Respectful): Polite, considerate, diplomatic, cautious
49	- 5 (Irreverent): Bold, provocative, challenges conventions, edgy
50
51	### 4. Enthusiastic ←→ Matter-of-fact (1-5)
52	- 1 (Enthusiastic): Energetic, exclamation points, superlatives, passionate
53	- 5 (Matter-of-fact): Understated, factual, lets results speak, dry
54
55	Example Profile: "Mailchimp: Funny (2), Casual (4), Irreverent (3), Enthusiastic (2)"
56
57	## This-But-Not-That Framework
58
59	Define boundaries with concrete examples:
60
61	\| We Are \| We Are NOT \|
62	\|--------\|------------\|
63	\| Confident \| Arrogant \|
64	\| Direct \| Blunt or rude \|
65	\| Witty \| Sarcastic or mean \|
66	\| Expert \| Condescending \|
67	\| Friendly \| Unprofessional \|
68	\| Bold \| Reckless \|
69	\| Helpful \| Preachy \|
70
71	Template: "We're [positive trait], not [negative extreme]. We're [another trait], not [its extreme]."
72
73	## Vocabulary Guidelines
74
75	### Words We Use
76	- List 10-20 signature words/phrases that embody the brand
77	- Include industry terms the brand owns or uses distinctively
78	- Note preferred terminology (e.g., "customers" vs "clients" vs "users")
79
80	### Words We Avoid
81	- Generic corporate speak: "leverage," "synergy," "best-in-class"
82	- Competitor language they own
83	- Overly complex jargon when simpler words work
84	- Weak qualifiers: "kind of," "sort of," "maybe"
85
86	### Jargon Policy
87	- Define when technical terms are appropriate
88	- Specify whether to explain jargon or assume audience knowledge
89
90	## Channel Adaptations
91
92	Voice stays consistent; tone flexes by channel:
93
94	\| Channel \| Tone Adjustment \| Example \|
95	\|---------\|-----------------\|---------\|
96	\| Website \| Most polished, balanced \| Full voice profile \|
97	\| Email \| Warmer, more personal \| +1 casual, +1 friendly \|
98	\| Social \| Most casual, reactive \| +2 casual, context-dependent

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6 picks

Type