company-intelligence
starsforks
How to install company-intelligence?
salesably/salesably-marketplace/company-intelligence
$npx -y skills add Salesably/salesably-marketplace --skill company-intelligenceGenerates comprehensive company research reports for sales preparation. Use this skill when preparing for executive meetings, researching target accounts, creating account plans, or understanding competitive landscape.
SKILL.md
| 1 | # Company Intelligence |
| 2 | |
| 3 | This skill creates comprehensive company intelligence reports that give sales professionals deep understanding of target accounts, enabling strategic conversations and informed deal pursuit. |
| 4 | |
| 5 | ## Objective |
| 6 | |
| 7 | Gather, synthesize, and present actionable company intelligence that helps sales teams understand prospects' businesses, identify opportunities, and position solutions effectively. |
| 8 | |
| 9 | ## Research Report Structure |
| 10 | |
| 11 | ### 1. Company Overview |
| 12 | Brief description of the company's business model and offerings. |
| 13 | |
| 14 | **What to Include:** |
| 15 | - What they do (core business) |
| 16 | - How they make money (business model) |
| 17 | - Who they serve (target market) |
| 18 | - What makes them different (value proposition) |
| 19 | |
| 20 | ### 2. Strategic Focus & Growth Initiatives |
| 21 | Key priorities, projects, and expansion areas. |
| 22 | |
| 23 | **What to Include:** |
| 24 | - Announced strategic priorities |
| 25 | - Growth initiatives and investments |
| 26 | - New products or services launched |
| 27 | - Geographic or market expansion plans |
| 28 | - Technology or digital transformation projects |
| 29 | |
| 30 | **Sources:** |
| 31 | - Earnings calls and investor presentations |
| 32 | - Press releases and announcements |
| 33 | - Leadership interviews |
| 34 | - Job postings indicating investment areas |
| 35 | |
| 36 | ### 3. Financial Performance |
| 37 | Revenue figures, growth metrics, and financial health (public companies). |
| 38 | |
| 39 | **What to Include:** |
| 40 | - Revenue and growth rates |
| 41 | - Profitability metrics |
| 42 | - Key financial ratios |
| 43 | - Recent financial news |
| 44 | - Funding history (private companies) |
| 45 | |
| 46 | **Note:** For private companies, focus on available signals like funding rounds, estimated revenue ranges, and growth indicators. |
| 47 | |
| 48 | ### 4. Digital Transformation & Innovation |
| 49 | Current technology initiatives and investments. |
| 50 | |
| 51 | **What to Include:** |
| 52 | - Technology stack and platforms |
| 53 | - Digital transformation projects |
| 54 | - Innovation initiatives |
| 55 | - R&D investments |
| 56 | - Technology partnerships |
| 57 | |
| 58 | ### 5. Key Executives & Leadership |
| 59 | Profiles of decision-makers and organizational structure. |
| 60 | |
| 61 | **What to Include:** |
| 62 | - C-suite and executive team |
| 63 | - Relevant department heads |
| 64 | - Recent leadership changes |
| 65 | - Board composition (if relevant) |
| 66 | - Decision-making structure |
| 67 | |
| 68 | ### 6. Employee Sentiment & Culture |
| 69 | Insights from review sites and public information. |
| 70 | |
| 71 | **What to Include:** |
| 72 | - Glassdoor ratings and trends |
| 73 | - Common themes in reviews |
| 74 | - Company culture indicators |
| 75 | - Employee count and growth |
| 76 | - Notable hiring or layoff patterns |
| 77 | |
| 78 | ### 7. Partnerships & Ecosystem |
| 79 | Major collaborations and marketplace presence. |
| 80 | |
| 81 | **What to Include:** |
| 82 | - Strategic partnerships |
| 83 | - Technology integrations |
| 84 | - Channel partners and resellers |
| 85 | - Supplier relationships |
| 86 | - Industry associations |
| 87 | |
| 88 | ### 8. Drivers, Objectives & Challenges |
| 89 | External pressures, internal goals, and obstacles. |
| 90 | |
| 91 | **What to Include:** |
| 92 | - Market drivers affecting their business |
| 93 | - Stated business objectives |
| 94 | - Known challenges or pain points |
| 95 | - Competitive pressures |
| 96 | - Regulatory or compliance factors |
| 97 | |
| 98 | ### 9. Value Propositions |
| 99 | How the company creates and delivers value. |
| 100 | |
| 101 | **What to Include:** |
| 102 | - Customer value proposition |
| 103 | - Competitive differentiators |
| 104 | - Brand positioning |
| 105 | - Customer success stories |
| 106 | |
| 107 | ### 10. Competitors |
| 108 | Direct and indirect rivals. |
| 109 | |
| 110 | **What to Include:** |
| 111 | - Primary competitors |
| 112 | - Competitive positioning |
| 113 | - Market share context |
| 114 | - Recent competitive moves |
| 115 | |
| 116 | ### 11. Customers & Verticals |
| 117 | Industry verticals and use cases they serve. |
| 118 | |
| 119 | **What to Include:** |
| 120 | - Target customer segments |
| 121 | - Key industry verticals |
| 122 | - Notable customers (if public) |
| 123 | - Use cases they promote |
| 124 | |
| 125 | ## Research Sources |
| 126 | |
| 127 | ### Primary Sources (Most Reliable) |
| 128 | - Company website (About, Newsroom, Investor Relations) |
| 129 | - SEC filings (10-K, 10-Q, 8-K for public companies) |
| 130 | - Official press releases |
| 131 | - Leadership quotes and interviews |
| 132 | |
| 133 | ### Secondary Sources (Verify When Possible) |
| 134 | - Industry publications and analyst reports |
| 135 | - News articles from reputable sources |
| 136 | - Conference presentations |
| 137 | - Podcast appearances |
| 138 | |
| 139 | ### Intelligence Sources |
| 140 | - Job postings (growth areas, technology stack) |
| 141 | - Glassdoor/LinkedIn (culture, employee sentiment) |
| 142 | - Technology databases (BuiltWith, Wappalyzer) |
| 143 | - Funding databases (Crunchbase, PitchBook) |
| 144 | |
| 145 | ## Report Quality Standards |
| 146 | |
| 147 | ### Accuracy Requirements |
| 148 | - Include ONLY factual, verifiable information |
| 149 | - NEVER fabricate names, numbers, or dates |
| 150 | - For private companies, don't claim to know undisclosed revenue |
| 151 | - Cite sources for major data points |
| 152 | - Flag uncertain information with confidence ratings |
| 153 | |
| 154 | ### Currency Requirements |
| 155 | - Prioritize information from current year |
| 156 | - Note when information may be outdated |
| 157 | - Highlight recent developments |
| 158 | - Update reports regularly for active deals |
| 159 | |
| 160 | ### Relevance Requirements |
| 161 | - Focus on information relevant to your sales motion |
| 162 | - Highlight alignment with your solution |
| 163 | - Note potential trigger events |
| 164 | - Identify decision-maker priorities |
| 165 | |
| 166 | ## Ou |
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