direct-response-copy

Name: direct-response-copy
Author: Salesably

40stars14forks

How to install direct-response-copy?

salesably/salesably-marketplace/direct-response-copy

$npx -y skills add Salesably/salesably-marketplace --skill direct-response-copy

Installs into the current project.

Summary

Writes high-converting landing pages and sales copy using proven page architecture and persuasion principles. This skill should be used when creating sales pages, landing pages, product pages, or any copy designed to drive immediate action like purchases, sign-ups, or bookings.

Files · 1

View on GitHub

SKILL.md

1	# Direct Response Copy
2
3	This skill creates copy that converts visitors into customers by combining strategic page architecture with time-tested persuasion principles - not templates or hacks.
4
5	## The Core Conversion Framework: AMA
6
7	With every single marketing asset, the priority is: Audience > Message > Action.
8
9	1. Audience: Identify exactly who you are talking to. Bring a real person to mind (a persona) and imagine you are speaking directly to them.
10	2. Message: What is the one key message they need to hear to move forward?
11	3. Action: What specific action do you want them to take right now?
12
13	## Objective
14
15	Write landing pages and sales copy that motivate immediate action by addressing objections, building desire, and making the next step irresistible.
16
17	## Intake Questions
18
19	Before writing conversion copy, gather context:
20
21	1. The Offer: What exactly are you selling? Features, pricing, terms?
22	2. Target Audience: Who is this for? What's their current situation and desired future?
23	3. Main Objections: What are the top 3-5 reasons people don't buy?
24	4. Proof Elements: What results, testimonials, credentials, or data do you have?
25	5. Competitive Alternatives: What else could they do instead? Why is this better?
26	6. Desired Action: What specifically should they do? (Buy, sign up, book call, etc.)
27	7. Traffic Source: Where are visitors coming from? What do they already know?
28	8. Price Point & Risk: What does it cost? What guarantees exist?
29
30	## Page Architecture
31
32	Structure landing pages in this proven sequence:
33
34	### 1. Hero Section
35	The first screen - make or break moment.
36
37	Elements:
38	- Headline: The big promise or transformation (see headline formulas below)
39	- Subheadline: Clarify who it's for and the main mechanism
40	- Primary CTA: The main action button
41	- Hero Image/Video: Show the product, result, or transformation
42	- Trust Signals: Logos, ratings, or quick proof
43
44	### 2. Problem Agitation
45	Make them feel the pain of their current situation.
46
47	Elements:
48	- Describe their current frustrating situation
49	- Show you understand their specific struggles
50	- Highlight what happens if they don't solve this
51	- Use their exact language (mirror their words)
52
53	### 3. Solution Introduction
54	Present your approach as the answer.
55
56	Elements:
57	- Introduce your unique mechanism or method
58	- Explain why this approach works
59	- Differentiate from failed alternatives they've tried
60	- Bridge from their problem to your solution
61
62	### 4. Features & Benefits
63	What they get and why it matters.
64
65	Structure for each feature:
66	- Feature: What it is
67	- Benefit: What it does for them
68	- Proof: Why they should believe it
69
70	Example:
71	- Feature: "24/7 live chat support"
72	- Benefit: "Never wait more than 2 minutes for help"
73	- Proof: "Our average response time is 47 seconds"
74
75	### 5. Social Proof
76	Let others do the convincing.
77
78	Types (use multiple):
79	- Customer testimonials (specific results, not generic praise)
80	- Case studies with numbers
81	- Logos of companies/publications
82	- User counts ("Join 50,000+ marketers")
83	- Expert endorsements
84	- Reviews and ratings
85
86	Testimonial Formula: "Before [situation]. After [specific result]. Because [what made the difference]."
87
88	### 6. Objection Handling (FAQ)
89	Address every reason they might say no.
90
91	Common objections to address:
92	- "Is this right for me?"
93	- "What if it doesn't work?"
94	- "Why should I trust you?"
95	- "Is now the right time?"
96	- "Is it worth the price?"
97
98	### 7. Risk Reversal
99	Remove fear of making the wrong choice.
100
101	Elements:
102	- Money-back guarantee (be specific about terms)
103	- Free trial period
104	- "Keep everything even if you refund"
105	- Cancel anytime policies
106
107	### 8. Final CTA Section
108	Make the ask with urgency.
109
110	Elements:
111	- Restate the transformation
112	- Summarize key benefits
113	- Add urgency (real scarcity, not fake)
114	- Clear CTA button
115	- Final reassurance
116
117	## Cialdini's 6 Persuasion Principles
118
119	Weave these throughout the page:
120
121	### 1. Reciprocity
122	Give value first - free guides, tools, insights.
123	"Here's a free training on X before you decide..."
124
125	### 2. Commitment & Consistency
126	Get small yeses that lead to big yeses.
127	"If you've read this far, you're serious about..."
128
129	### 3. Social Proof
130	People follow people like themselves.
131	"10,000+ marketers use this daily..."
132
133	### 4. Authority
134	Expertise and credentials build trust.
135	"Featured in Forbes, used by Fortune 500..."
136
137	### 5. Liking
138	People buy from people they like and relate to.
139	Show personality, share struggles, be human.
140
141	### 6. Scarcity
142	Limited availability increases value.
143	"Only 50 spots available" (if true)
144
145	## Headline Formulas
146
147	Use these proven structures:
148
149	###

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direct-response-copy

40stars14forks

View on GitHub

How to install direct-response-copy?

salesably/salesably-marketplace/direct-response-copy

$npx -y skills add Salesably/salesably-marketplace --skill direct-response-copy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Direct Response Copy
2
3	This skill creates copy that converts visitors into customers by combining strategic page architecture with time-tested persuasion principles - not templates or hacks.
4
5	## The Core Conversion Framework: AMA
6
7	With every single marketing asset, the priority is: Audience > Message > Action.
8
9	1. Audience: Identify exactly who you are talking to. Bring a real person to mind (a persona) and imagine you are speaking directly to them.
10	2. Message: What is the one key message they need to hear to move forward?
11	3. Action: What specific action do you want them to take right now?
12
13	## Objective
14
15	Write landing pages and sales copy that motivate immediate action by addressing objections, building desire, and making the next step irresistible.
16
17	## Intake Questions
18
19	Before writing conversion copy, gather context:
20
21	1. The Offer: What exactly are you selling? Features, pricing, terms?
22	2. Target Audience: Who is this for? What's their current situation and desired future?
23	3. Main Objections: What are the top 3-5 reasons people don't buy?
24	4. Proof Elements: What results, testimonials, credentials, or data do you have?
25	5. Competitive Alternatives: What else could they do instead? Why is this better?
26	6. Desired Action: What specifically should they do? (Buy, sign up, book call, etc.)
27	7. Traffic Source: Where are visitors coming from? What do they already know?
28	8. Price Point & Risk: What does it cost? What guarantees exist?
29
30	## Page Architecture
31
32	Structure landing pages in this proven sequence:
33
34	### 1. Hero Section
35	The first screen - make or break moment.
36
37	Elements:
38	- Headline: The big promise or transformation (see headline formulas below)
39	- Subheadline: Clarify who it's for and the main mechanism
40	- Primary CTA: The main action button
41	- Hero Image/Video: Show the product, result, or transformation
42	- Trust Signals: Logos, ratings, or quick proof
43
44	### 2. Problem Agitation
45	Make them feel the pain of their current situation.
46
47	Elements:
48	- Describe their current frustrating situation
49	- Show you understand their specific struggles
50	- Highlight what happens if they don't solve this
51	- Use their exact language (mirror their words)
52
53	### 3. Solution Introduction
54	Present your approach as the answer.
55
56	Elements:
57	- Introduce your unique mechanism or method
58	- Explain why this approach works
59	- Differentiate from failed alternatives they've tried
60	- Bridge from their problem to your solution
61
62	### 4. Features & Benefits
63	What they get and why it matters.
64
65	Structure for each feature:
66	- Feature: What it is
67	- Benefit: What it does for them
68	- Proof: Why they should believe it
69
70	Example:
71	- Feature: "24/7 live chat support"
72	- Benefit: "Never wait more than 2 minutes for help"
73	- Proof: "Our average response time is 47 seconds"
74
75	### 5. Social Proof
76	Let others do the convincing.
77
78	Types (use multiple):
79	- Customer testimonials (specific results, not generic praise)
80	- Case studies with numbers
81	- Logos of companies/publications
82	- User counts ("Join 50,000+ marketers")
83	- Expert endorsements
84	- Reviews and ratings
85
86	Testimonial Formula: "Before [situation]. After [specific result]. Because [what made the difference]."
87
88	### 6. Objection Handling (FAQ)
89	Address every reason they might say no.
90
91	Common objections to address:
92	- "Is this right for me?"
93	- "What if it doesn't work?"
94	- "Why should I trust you?"
95	- "Is now the right time?"
96	- "Is it worth the price?"
97
98	### 7. Risk Reversal
99	Remove fear of making the wrong choice.
100
101	Elements:
102	- Money-back guarantee (be specific about terms)
103	- Free trial period
104	- "Keep everything even if you refund"
105	- Cancel anytime policies
106
107	### 8. Final CTA Section
108	Make the ask with urgency.
109
110	Elements:
111	- Restate the transformation
112	- Summarize key benefits
113	- Add urgency (real scarcity, not fake)
114	- Clear CTA button
115	- Final reassurance
116
117	## Cialdini's 6 Persuasion Principles
118
119	Weave these throughout the page:
120
121	### 1. Reciprocity
122	Give value first - free guides, tools, insights.
123	"Here's a free training on X before you decide..."
124
125	### 2. Commitment & Consistency
126	Get small yeses that lead to big yeses.
127	"If you've read this far, you're serious about..."
128
129	### 3. Social Proof
130	People follow people like themselves.
131	"10,000+ marketers use this daily..."
132
133	### 4. Authority
134	Expertise and credentials build trust.
135	"Featured in Forbes, used by Fortune 500..."
136
137	### 5. Liking
138	People buy from people they like and relate to.
139	Show personality, share struggles, be human.
140
141	### 6. Scarcity
142	Limited availability increases value.
143	"Only 50 spots available" (if true)
144
145	## Headline Formulas
146
147	Use these proven structures:
148
149	###

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6 picks

Type