email-sequences

Name: email-sequences
Author: Salesably

40stars14forks

How to install email-sequences?

salesably/salesably-marketplace/email-sequences

$npx -y skills add Salesably/salesably-marketplace --skill email-sequences

Installs into the current project.

Summary

Creates automated email sequences for every stage of the customer journey including welcome, nurture, conversion, and launch flows. This skill should be used when building automated email flows, launching products, improving email-driven conversions, or onboarding new customers.

Files · 1

View on GitHub

SKILL.md

1	# Email Sequences
2
3	This skill creates automated email sequences that move subscribers through the customer journey - from stranger to subscriber to customer to advocate.
4
5	## Objective
6
7	Build email sequences that deliver the right message at the right time, nurturing relationships and driving conversions without manual effort.
8
9	## Intake Questions
10
11	Before creating email sequences, gather context:
12
13	1. Entry point: How do people join this sequence? (Lead magnet, purchase, signup)
14	2. Desired outcome: What should they do after the sequence? (Buy, book, engage)
15	3. Product/Offer: What are you eventually selling or promoting?
16	4. Timeline: Over what period should the sequence run?
17	5. Audience knowledge: How familiar are they with you/your solution?
18	6. Objections: What prevents people from taking the desired action?
19	7. Existing sequences: What automation already exists?
20
21	## The 6 Sequence Types
22
23	### 1. Welcome Sequence
24	Trigger: New subscriber (lead magnet, newsletter signup)
25	Goal: Build relationship, set expectations, introduce brand
26	Length: 3-7 emails over 1-2 weeks
27
28	Email structure:
29	1. Email 1 (Immediate): Deliver promised content + set expectations
30	2. Email 2 (Day 1-2): Share your story/origin
31	3. Email 3 (Day 3-4): Deliver unexpected value (bonus content)
32	4. Email 4 (Day 5-7): Social proof + best content
33	5. Email 5 (Day 7-10): Soft intro to paid offer (optional)
34
35	Key principles:
36	- Deliver on lead magnet promise immediately
37	- Set email frequency expectations
38	- Show personality and build connection
39	- Don't hard sell too early
40
41	### 2. Nurture Sequence
42	Trigger: After welcome sequence ends
43	Goal: Stay top of mind, continue providing value
44	Length: Ongoing, 1-4 emails per week
45
46	Content rotation:
47	- Educational content
48	- Case studies and examples
49	- Behind-the-scenes
50	- Curated resources
51	- Occasional promotional content (20% max)
52
53	Key principles:
54	- Maintain consistent schedule
55	- 80/20 rule: 80% value, 20% promotional
56	- Segment based on engagement
57	- Re-engage inactive subscribers
58
59	### 3. Conversion Sequence
60	Trigger: Interest signal (page visit, link click, webinar signup)
61	Goal: Convert interest to purchase
62	Length: 4-7 emails over 5-10 days
63
64	Email structure:
65	1. Email 1: Acknowledge interest, expand on benefits
66	2. Email 2: Handle main objection #1
67	3. Email 3: Case study/success story
68	4. Email 4: Handle main objection #2
69	5. Email 5: FAQ compilation
70	6. Email 6: Urgency/scarcity (if real)
71	7. Email 7: Last chance + final push
72
73	Key principles:
74	- One email, one focus
75	- Address objections directly
76	- Use social proof strategically
77	- Create urgency without being sleazy
78
79	### 4. Launch Sequence
80	Trigger: Product launch or promotion period
81	Goal: Maximize sales during limited window
82	Length: 7-14 emails over launch period
83
84	Three phases:
85
86	Pre-Launch (3-5 emails):
87	- Build anticipation
88	- Warm up to the offer
89	- Share relevant content
90	- Hint at what's coming
91
92	Launch Week (4-7 emails):
93	1. Doors open + full details
94	2. Deep dive on specific benefit
95	3. Case study/proof
96	4. FAQ + objection handling
97	5. Bonuses (if applicable)
98	6. Urgency: limited time/spots
99	7. Final hours + cart close
100
101	Post-Launch (2-3 emails):
102	- Thank buyers, onboard them
103	- Waitlist for non-buyers
104	- Reset expectations
105
106	### 5. Onboarding Sequence
107	Trigger: New purchase/signup
108	Goal: Help customers succeed and reduce churn
109	Length: 5-10 emails over first 30 days
110
111	Email structure:
112	1. Email 1 (Immediate): Welcome + quick start guide
113	2. Email 2 (Day 1): First milestone to complete
114	3. Email 3 (Day 3): Common mistake to avoid
115	4. Email 4 (Day 5): Success story inspiration
116	5. Email 5 (Day 7): Check-in + support offer
117	6. Emails 6-10: Progressive feature introduction
118
119	Key principles:
120	- Focus on one action per email
121	- Celebrate early wins
122	- Anticipate confusion points
123	- Make support easy to access
124
125	### 6. Re-engagement Sequence
126	Trigger: Inactive subscriber (30-90 days no opens)
127	Goal: Win back or clean list
128	Length: 3-5 emails over 1-2 weeks
129
130	Email structure:
131	1. Email 1: "We miss you" + best content
132	2. Email 2: "What's changed" + new value
133	3. Email 3: Incentive or exclusive offer
134	4. Email 4: "Last chance before we part ways"
135	5. Email 5: Goodbye + unsubscribe
136
137	Key principles:
138	- Acknowledge the gap honestly
139	- Lead with value, not guilt
140	- Give a real reason to re-engage
141	- Clean list if no response
142
143	## Email Structure Template
144
145	Each email should follow this structure:
146
147	### Subject Line
148	- See newsletter skill for formulas
149	- Test curiosity vs. clarit

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Type

email-sequences

40stars14forks

View on GitHub

How to install email-sequences?

salesably/salesably-marketplace/email-sequences

$npx -y skills add Salesably/salesably-marketplace --skill email-sequences

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Email Sequences
2
3	This skill creates automated email sequences that move subscribers through the customer journey - from stranger to subscriber to customer to advocate.
4
5	## Objective
6
7	Build email sequences that deliver the right message at the right time, nurturing relationships and driving conversions without manual effort.
8
9	## Intake Questions
10
11	Before creating email sequences, gather context:
12
13	1. Entry point: How do people join this sequence? (Lead magnet, purchase, signup)
14	2. Desired outcome: What should they do after the sequence? (Buy, book, engage)
15	3. Product/Offer: What are you eventually selling or promoting?
16	4. Timeline: Over what period should the sequence run?
17	5. Audience knowledge: How familiar are they with you/your solution?
18	6. Objections: What prevents people from taking the desired action?
19	7. Existing sequences: What automation already exists?
20
21	## The 6 Sequence Types
22
23	### 1. Welcome Sequence
24	Trigger: New subscriber (lead magnet, newsletter signup)
25	Goal: Build relationship, set expectations, introduce brand
26	Length: 3-7 emails over 1-2 weeks
27
28	Email structure:
29	1. Email 1 (Immediate): Deliver promised content + set expectations
30	2. Email 2 (Day 1-2): Share your story/origin
31	3. Email 3 (Day 3-4): Deliver unexpected value (bonus content)
32	4. Email 4 (Day 5-7): Social proof + best content
33	5. Email 5 (Day 7-10): Soft intro to paid offer (optional)
34
35	Key principles:
36	- Deliver on lead magnet promise immediately
37	- Set email frequency expectations
38	- Show personality and build connection
39	- Don't hard sell too early
40
41	### 2. Nurture Sequence
42	Trigger: After welcome sequence ends
43	Goal: Stay top of mind, continue providing value
44	Length: Ongoing, 1-4 emails per week
45
46	Content rotation:
47	- Educational content
48	- Case studies and examples
49	- Behind-the-scenes
50	- Curated resources
51	- Occasional promotional content (20% max)
52
53	Key principles:
54	- Maintain consistent schedule
55	- 80/20 rule: 80% value, 20% promotional
56	- Segment based on engagement
57	- Re-engage inactive subscribers
58
59	### 3. Conversion Sequence
60	Trigger: Interest signal (page visit, link click, webinar signup)
61	Goal: Convert interest to purchase
62	Length: 4-7 emails over 5-10 days
63
64	Email structure:
65	1. Email 1: Acknowledge interest, expand on benefits
66	2. Email 2: Handle main objection #1
67	3. Email 3: Case study/success story
68	4. Email 4: Handle main objection #2
69	5. Email 5: FAQ compilation
70	6. Email 6: Urgency/scarcity (if real)
71	7. Email 7: Last chance + final push
72
73	Key principles:
74	- One email, one focus
75	- Address objections directly
76	- Use social proof strategically
77	- Create urgency without being sleazy
78
79	### 4. Launch Sequence
80	Trigger: Product launch or promotion period
81	Goal: Maximize sales during limited window
82	Length: 7-14 emails over launch period
83
84	Three phases:
85
86	Pre-Launch (3-5 emails):
87	- Build anticipation
88	- Warm up to the offer
89	- Share relevant content
90	- Hint at what's coming
91
92	Launch Week (4-7 emails):
93	1. Doors open + full details
94	2. Deep dive on specific benefit
95	3. Case study/proof
96	4. FAQ + objection handling
97	5. Bonuses (if applicable)
98	6. Urgency: limited time/spots
99	7. Final hours + cart close
100
101	Post-Launch (2-3 emails):
102	- Thank buyers, onboard them
103	- Waitlist for non-buyers
104	- Reset expectations
105
106	### 5. Onboarding Sequence
107	Trigger: New purchase/signup
108	Goal: Help customers succeed and reduce churn
109	Length: 5-10 emails over first 30 days
110
111	Email structure:
112	1. Email 1 (Immediate): Welcome + quick start guide
113	2. Email 2 (Day 1): First milestone to complete
114	3. Email 3 (Day 3): Common mistake to avoid
115	4. Email 4 (Day 5): Success story inspiration
116	5. Email 5 (Day 7): Check-in + support offer
117	6. Emails 6-10: Progressive feature introduction
118
119	Key principles:
120	- Focus on one action per email
121	- Celebrate early wins
122	- Anticipate confusion points
123	- Make support easy to access
124
125	### 6. Re-engagement Sequence
126	Trigger: Inactive subscriber (30-90 days no opens)
127	Goal: Win back or clean list
128	Length: 3-5 emails over 1-2 weeks
129
130	Email structure:
131	1. Email 1: "We miss you" + best content
132	2. Email 2: "What's changed" + new value
133	3. Email 3: Incentive or exclusive offer
134	4. Email 4: "Last chance before we part ways"
135	5. Email 5: Goodbye + unsubscribe
136
137	Key principles:
138	- Acknowledge the gap honestly
139	- Lead with value, not guilt
140	- Give a real reason to re-engage
141	- Clean list if no response
142
143	## Email Structure Template
144
145	Each email should follow this structure:
146
147	### Subject Line
148	- See newsletter skill for formulas
149	- Test curiosity vs. clarit

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6 picks

Type