keyword-research

Name: keyword-research
Author: Salesably

40stars14forks

How to install keyword-research?

salesably/salesably-marketplace/keyword-research

$npx -y skills add Salesably/salesably-marketplace --skill keyword-research

Installs into the current project.

Summary

Content planning framework using the 6 Circles Method for identifying high-value topics without paid SEO tools. This skill should be used when building content strategy from scratch, planning quarterly content calendars, finding content gaps, or when unsure what to write about ne

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SKILL.md

1	# Keyword Research
2
3	This skill identifies high-value content opportunities by finding the intersection of audience interest, business value, and market opportunity - without requiring expensive SEO tools.
4
5	## Objective
6
7	Discover content topics that sit at the intersection of six critical factors: what you can credibly write about, what your audience wants, what drives business, what people search for, where competitors are weak, and what's feasible to create.
8
9	## The 6 Circles Method
10
11	Content gold exists where these six factors overlap:
12
13	```
14	┌─────────────────────────────────────────┐
15	│ YOUR EXPERTISE │
16	│ (topics you have authority on) │
17	└─────────────────┬───────────────────────┘
18	│
19	┌─────────────────────┼─────────────────────┐
20	│ │ │
21	▼ ▼ ▼
22	┌─────────────┐ ┌─────────────┐ ┌─────────────┐
23	│ AUDIENCE │ │ BUSINESS │ │ SEARCH │
24	│ INTERESTS │ │ GOALS │ │ DEMAND │
25	└──────┬──────┘ └──────┬──────┘ └──────┬──────┘
26	│ │ │
27	└────────────┬─────┴─────┬────────────┘
28	│ │
29	┌─────▼─────┐ ┌───▼───────┐
30	│COMPETITION│ │ CONTENT │
31	│ GAPS │ │FEASIBILITY│
32	└───────────┘ └───────────┘
33	```
34
35	### Circle 1: Your Expertise
36	Topics where you (or your brand) have genuine authority, experience, or unique perspective.
37
38	Questions to ask:
39	- What have you done professionally for years?
40	- What do people ask you for advice on?
41	- What unique data, case studies, or experiences do you have?
42	- What contrarian views do you hold that you can defend?
43
44	### Circle 2: Audience Interests
45	Topics your target audience actively seeks out and engages with.
46
47	Questions to ask:
48	- What questions do they ask in forums, communities, support tickets?
49	- What content do they share and comment on?
50	- What problems keep them up at night?
51	- What aspirations are they working toward?
52
53	### Circle 3: Business Goals
54	Topics that align with revenue-generating activities.
55
56	Questions to ask:
57	- What topics lead to your product as a solution?
58	- What problems does your product solve?
59	- What content attracts buyers (not just browsers)?
60	- What topics position you for sales conversations?
61
62	### Circle 4: Search Demand
63	Topics people actually search for on Google.
64
65	Questions to ask:
66	- Are people typing this into Google?
67	- What search volume exists (use free tools below)?
68	- Is search intent clear?
69	- Are results improving or declining over time?
70
71	### Circle 5: Competition Gaps
72	Topics that are underserved by existing content.
73
74	Questions to ask:
75	- What's missing from top-ranking articles?
76	- Where is competitor content outdated or thin?
77	- What angles haven't been covered?
78	- What questions remain unanswered?
79
80	### Circle 6: Content Feasibility
81	Topics you can realistically create quality content for.
82
83	Questions to ask:
84	- Do you have the expertise or access to create this?
85	- What resources are required (time, interviews, data)?
86	- Can you make this better than what exists?
87	- Is this maintainable/updatable?
88
89	## Free Research Methods
90
91	### Google Autocomplete
92	1. Type your seed keyword into Google
93	2. Note all autocomplete suggestions
94	3. Add letters a-z after your keyword for more variations
95	4. Use underscore (_) to find words people use before your keyword
96
97	### People Also Ask
98	1. Search your topic on Google
99	2. Click on "People Also Ask" boxes
100	3. Each click reveals more questions
101	4. Map questions to content ideas
102
103	### Reddit/Quora Mining
104	1. Search "[topic] site:reddit.com" or "site:quora.com"
105	2. Look for frequently asked questions
106	3. Note the language people use (not industry jargon)
107	4. Find frustrated users = content opportunities
108
109	### Competitor Content Gaps
110	1. List top 5 competitor blogs
111	2. Scan their most popular posts
112	3. Identify topics they haven't covered
113	4. Find posts that are outdated or thin
114
115	### Google Search Console (if available)
116	1. Check "Search Results" report
117	2. Find queries you rank for positions 5-20
118	3. These are low-hanging optimization opportunities
119	4. Also reveals topics audience associates with you
120
121	### Answer The Public (free tier)
122	1. Enter seed keyword
123	2. Get organized questions (who, what, when, where, why, how)
124	3. Export and filter for relevance
125
126	## Prioritization Matrix
127
128	Score each topic idea (1-5) on:
129
130	\| Factor \| Weight \| Score \|
131	\|--------\|--------\|-------\|
132	\| Expertise \| 2x \| __ \|
133	\| Audience Interest \| 2x \| __ \|
134	\| Business Alignment \| 2x \| __ \|
135	\| Search Demand \| 1x \| __ \|

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keyword-research

40stars14forks

View on GitHub

How to install keyword-research?

salesably/salesably-marketplace/keyword-research

$npx -y skills add Salesably/salesably-marketplace --skill keyword-research

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Keyword Research
2
3	This skill identifies high-value content opportunities by finding the intersection of audience interest, business value, and market opportunity - without requiring expensive SEO tools.
4
5	## Objective
6
7	Discover content topics that sit at the intersection of six critical factors: what you can credibly write about, what your audience wants, what drives business, what people search for, where competitors are weak, and what's feasible to create.
8
9	## The 6 Circles Method
10
11	Content gold exists where these six factors overlap:
12
13	```
14	┌─────────────────────────────────────────┐
15	│ YOUR EXPERTISE │
16	│ (topics you have authority on) │
17	└─────────────────┬───────────────────────┘
18	│
19	┌─────────────────────┼─────────────────────┐
20	│ │ │
21	▼ ▼ ▼
22	┌─────────────┐ ┌─────────────┐ ┌─────────────┐
23	│ AUDIENCE │ │ BUSINESS │ │ SEARCH │
24	│ INTERESTS │ │ GOALS │ │ DEMAND │
25	└──────┬──────┘ └──────┬──────┘ └──────┬──────┘
26	│ │ │
27	└────────────┬─────┴─────┬────────────┘
28	│ │
29	┌─────▼─────┐ ┌───▼───────┐
30	│COMPETITION│ │ CONTENT │
31	│ GAPS │ │FEASIBILITY│
32	└───────────┘ └───────────┘
33	```
34
35	### Circle 1: Your Expertise
36	Topics where you (or your brand) have genuine authority, experience, or unique perspective.
37
38	Questions to ask:
39	- What have you done professionally for years?
40	- What do people ask you for advice on?
41	- What unique data, case studies, or experiences do you have?
42	- What contrarian views do you hold that you can defend?
43
44	### Circle 2: Audience Interests
45	Topics your target audience actively seeks out and engages with.
46
47	Questions to ask:
48	- What questions do they ask in forums, communities, support tickets?
49	- What content do they share and comment on?
50	- What problems keep them up at night?
51	- What aspirations are they working toward?
52
53	### Circle 3: Business Goals
54	Topics that align with revenue-generating activities.
55
56	Questions to ask:
57	- What topics lead to your product as a solution?
58	- What problems does your product solve?
59	- What content attracts buyers (not just browsers)?
60	- What topics position you for sales conversations?
61
62	### Circle 4: Search Demand
63	Topics people actually search for on Google.
64
65	Questions to ask:
66	- Are people typing this into Google?
67	- What search volume exists (use free tools below)?
68	- Is search intent clear?
69	- Are results improving or declining over time?
70
71	### Circle 5: Competition Gaps
72	Topics that are underserved by existing content.
73
74	Questions to ask:
75	- What's missing from top-ranking articles?
76	- Where is competitor content outdated or thin?
77	- What angles haven't been covered?
78	- What questions remain unanswered?
79
80	### Circle 6: Content Feasibility
81	Topics you can realistically create quality content for.
82
83	Questions to ask:
84	- Do you have the expertise or access to create this?
85	- What resources are required (time, interviews, data)?
86	- Can you make this better than what exists?
87	- Is this maintainable/updatable?
88
89	## Free Research Methods
90
91	### Google Autocomplete
92	1. Type your seed keyword into Google
93	2. Note all autocomplete suggestions
94	3. Add letters a-z after your keyword for more variations
95	4. Use underscore (_) to find words people use before your keyword
96
97	### People Also Ask
98	1. Search your topic on Google
99	2. Click on "People Also Ask" boxes
100	3. Each click reveals more questions
101	4. Map questions to content ideas
102
103	### Reddit/Quora Mining
104	1. Search "[topic] site:reddit.com" or "site:quora.com"
105	2. Look for frequently asked questions
106	3. Note the language people use (not industry jargon)
107	4. Find frustrated users = content opportunities
108
109	### Competitor Content Gaps
110	1. List top 5 competitor blogs
111	2. Scan their most popular posts
112	3. Identify topics they haven't covered
113	4. Find posts that are outdated or thin
114
115	### Google Search Console (if available)
116	1. Check "Search Results" report
117	2. Find queries you rank for positions 5-20
118	3. These are low-hanging optimization opportunities
119	4. Also reveals topics audience associates with you
120
121	### Answer The Public (free tier)
122	1. Enter seed keyword
123	2. Get organized questions (who, what, when, where, why, how)
124	3. Export and filter for relevance
125
126	## Prioritization Matrix
127
128	Score each topic idea (1-5) on:
129
130	\| Factor \| Weight \| Score \|
131	\|--------\|--------\|-------\|
132	\| Expertise \| 2x \| __ \|
133	\| Audience Interest \| 2x \| __ \|
134	\| Business Alignment \| 2x \| __ \|
135	\| Search Demand \| 1x \| __ \|

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