How to install newsletter?

salesably/salesably-marketplace/newsletter

$npx -y skills add Salesably/salesably-marketplace --skill newsletter

Installs into the current project.

Summary

Creates engaging newsletters using 9 proven formats for recurring audience engagement. This skill should be used when launching a newsletter, improving open and click rates, varying content to prevent subscriber fatigue, or when existing newsletters feel stale or generic.

Files · 1

View on GitHub

SKILL.md

1	# Newsletter
2
3	This skill creates newsletters people actually want to read - not just promotional blasts that get ignored or unsubscribed from.
4
5	## Objective
6
7	Build recurring engagement through newsletters that deliver consistent value, strengthen audience relationships, and naturally drive business goals.
8
9	## Intake Questions
10
11	Before creating newsletter content, gather context:
12
13	1. Audience: Who are subscribers? What do they care about?
14	2. Frequency: How often do you send? (Daily, weekly, monthly)
15	3. Brand voice: What tone should the newsletter have? (From `brand-voice` skill)
16	4. Primary goal: Education, entertainment, conversion, or community?
17	5. Existing content: What blog posts, insights, or resources can be repurposed?
18	6. Unique angle: What can you offer that no other newsletter does?
19	7. Past performance: What formats/topics have worked well or poorly?
20
21	## The 9 Newsletter Formats
22
23	### 1. Curated Links
24	Collect the best resources, articles, and tools on a topic so readers don't have to.
25
26	Structure:
27	- Brief intro (2-3 sentences)
28	- 5-10 curated items with commentary
29	- Each item: Title, source, your take (why it matters)
30	- Optional: categorize by theme
31
32	Best for: Busy professionals, niche industries, staying current on trends
33
34	Example: "The best marketing reads from this week, so you don't have to scroll Twitter."
35
36	### 2. Original Essay
37	Long-form thinking on a single topic - your perspective, insights, or argument.
38
39	Structure:
40	- Hook: Surprising opening
41	- Thesis: Main argument/insight
42	- Body: Supporting points with examples
43	- Conclusion: Takeaway and implications
44
45	Best for: Thought leadership, building authority, deep audience connection
46
47	Example: "Why I think content marketing is dead (and what's replacing it)"
48
49	### 3. Story-Driven
50	Narrative format with a lesson embedded - personal stories, customer stories, or observations.
51
52	Structure:
53	- Set the scene
54	- Build tension/conflict
55	- Resolution or realization
56	- Explicit lesson/takeaway
57
58	Best for: Personal brands, coaches, anyone with interesting experiences
59
60	Example: "The sales call that made me rethink everything about pricing"
61
62	### 4. How-To Tutorial
63	Step-by-step instructions for accomplishing something specific.
64
65	Structure:
66	- What you'll learn/achieve
67	- Prerequisites (if any)
68	- Numbered steps with details
69	- Common mistakes to avoid
70	- Expected outcome
71
72	Best for: Skill-building audiences, technical topics, actionable content
73
74	Example: "How to set up your first automated email sequence (in 30 minutes)"
75
76	### 5. News Roundup + Commentary
77	Industry news with your unique perspective and analysis.
78
79	Structure:
80	- 3-5 news items
81	- Each item: What happened, why it matters, your take
82	- Optional: predictions or implications
83
84	Best for: Industry-specific newsletters, keeping audiences informed
85
86	Example: "This week in AI: 3 announcements that change everything (and 2 that don't)"
87
88	### 6. Q&A / AMA
89	Answer reader questions or common questions in your space.
90
91	Structure:
92	- Question (from reader or common)
93	- Your answer with depth
94	- Additional context or resources
95	- Invitation for more questions
96
97	Best for: Building community, demonstrating expertise, engagement
98
99	Example: "You asked: How do I get my first 1,000 email subscribers?"
100
101	### 7. Case Study Deep-Dive
102	Detailed breakdown of a success story, failure, or interesting example.
103
104	Structure:
105	- Background: Who, what, when
106	- Challenge: What they were trying to solve
107	- Approach: What they did
108	- Results: What happened (with numbers)
109	- Lessons: What we can learn
110
111	Best for: B2B, proof-driven audiences, demonstrating what's possible
112
113	Example: "How [Company] increased conversions by 340% with one landing page change"
114
115	### 8. Behind-the-Scenes
116	Transparency about your process, decisions, numbers, or journey.
117
118	Structure:
119	- What you're sharing
120	- The context/why
121	- The details (be specific)
122	- What you learned
123	- What's next
124
125	Best for: Building trust, creator economy, indie businesses
126
127	Example: "My November revenue breakdown: $47K (here's what worked and what didn't)"
128
129	### 9. Hybrid/Mixed Format
130	Combine multiple formats in recurring sections.
131
132	Structure example:
133	- Opening thought (essay-style)
134	- 3 curated links
135	- One tactical tip (how-to)
136	- Closing question (engagement)
137
138	Best for: Maintaining variety, longer newsletters, diverse audiences
139
140	Example: "One big idea, three links, and a question to ponder"
141
142	## Format Selection Guide
143
144	\| Your Situation \| Best Format \|
145	\|----------------\|-------------\|
146	\| Limited time to write \| Curated Links, News Roundup \|
147	\| Strong opinions/expertise \| Original Essay, Commentary \|
148	\|

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View on GitHub

How to install newsletter?

salesably/salesably-marketplace/newsletter

$npx -y skills add Salesably/salesably-marketplace --skill newsletter

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Newsletter
2
3	This skill creates newsletters people actually want to read - not just promotional blasts that get ignored or unsubscribed from.
4
5	## Objective
6
7	Build recurring engagement through newsletters that deliver consistent value, strengthen audience relationships, and naturally drive business goals.
8
9	## Intake Questions
10
11	Before creating newsletter content, gather context:
12
13	1. Audience: Who are subscribers? What do they care about?
14	2. Frequency: How often do you send? (Daily, weekly, monthly)
15	3. Brand voice: What tone should the newsletter have? (From `brand-voice` skill)
16	4. Primary goal: Education, entertainment, conversion, or community?
17	5. Existing content: What blog posts, insights, or resources can be repurposed?
18	6. Unique angle: What can you offer that no other newsletter does?
19	7. Past performance: What formats/topics have worked well or poorly?
20
21	## The 9 Newsletter Formats
22
23	### 1. Curated Links
24	Collect the best resources, articles, and tools on a topic so readers don't have to.
25
26	Structure:
27	- Brief intro (2-3 sentences)
28	- 5-10 curated items with commentary
29	- Each item: Title, source, your take (why it matters)
30	- Optional: categorize by theme
31
32	Best for: Busy professionals, niche industries, staying current on trends
33
34	Example: "The best marketing reads from this week, so you don't have to scroll Twitter."
35
36	### 2. Original Essay
37	Long-form thinking on a single topic - your perspective, insights, or argument.
38
39	Structure:
40	- Hook: Surprising opening
41	- Thesis: Main argument/insight
42	- Body: Supporting points with examples
43	- Conclusion: Takeaway and implications
44
45	Best for: Thought leadership, building authority, deep audience connection
46
47	Example: "Why I think content marketing is dead (and what's replacing it)"
48
49	### 3. Story-Driven
50	Narrative format with a lesson embedded - personal stories, customer stories, or observations.
51
52	Structure:
53	- Set the scene
54	- Build tension/conflict
55	- Resolution or realization
56	- Explicit lesson/takeaway
57
58	Best for: Personal brands, coaches, anyone with interesting experiences
59
60	Example: "The sales call that made me rethink everything about pricing"
61
62	### 4. How-To Tutorial
63	Step-by-step instructions for accomplishing something specific.
64
65	Structure:
66	- What you'll learn/achieve
67	- Prerequisites (if any)
68	- Numbered steps with details
69	- Common mistakes to avoid
70	- Expected outcome
71
72	Best for: Skill-building audiences, technical topics, actionable content
73
74	Example: "How to set up your first automated email sequence (in 30 minutes)"
75
76	### 5. News Roundup + Commentary
77	Industry news with your unique perspective and analysis.
78
79	Structure:
80	- 3-5 news items
81	- Each item: What happened, why it matters, your take
82	- Optional: predictions or implications
83
84	Best for: Industry-specific newsletters, keeping audiences informed
85
86	Example: "This week in AI: 3 announcements that change everything (and 2 that don't)"
87
88	### 6. Q&A / AMA
89	Answer reader questions or common questions in your space.
90
91	Structure:
92	- Question (from reader or common)
93	- Your answer with depth
94	- Additional context or resources
95	- Invitation for more questions
96
97	Best for: Building community, demonstrating expertise, engagement
98
99	Example: "You asked: How do I get my first 1,000 email subscribers?"
100
101	### 7. Case Study Deep-Dive
102	Detailed breakdown of a success story, failure, or interesting example.
103
104	Structure:
105	- Background: Who, what, when
106	- Challenge: What they were trying to solve
107	- Approach: What they did
108	- Results: What happened (with numbers)
109	- Lessons: What we can learn
110
111	Best for: B2B, proof-driven audiences, demonstrating what's possible
112
113	Example: "How [Company] increased conversions by 340% with one landing page change"
114
115	### 8. Behind-the-Scenes
116	Transparency about your process, decisions, numbers, or journey.
117
118	Structure:
119	- What you're sharing
120	- The context/why
121	- The details (be specific)
122	- What you learned
123	- What's next
124
125	Best for: Building trust, creator economy, indie businesses
126
127	Example: "My November revenue breakdown: $47K (here's what worked and what didn't)"
128
129	### 9. Hybrid/Mixed Format
130	Combine multiple formats in recurring sections.
131
132	Structure example:
133	- Opening thought (essay-style)
134	- 3 curated links
135	- One tactical tip (how-to)
136	- Closing question (engagement)
137
138	Best for: Maintaining variety, longer newsletters, diverse audiences
139
140	Example: "One big idea, three links, and a question to ponder"
141
142	## Format Selection Guide
143
144	\| Your Situation \| Best Format \|
145	\|----------------\|-------------\|
146	\| Limited time to write \| Curated Links, News Roundup \|
147	\| Strong opinions/expertise \| Original Essay, Commentary \|
148	\|

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6 picks

Type