orchestrator
starsforks
How to install orchestrator?
salesably/salesably-marketplace/orchestrator
$npx -y skills add Salesably/salesably-marketplace --skill orchestratorDiagnoses marketing needs and sequences appropriate skills for comprehensive campaigns. This skill should be used when unsure which marketing skill to use, planning multi-step marketing campaigns, creating integrated marketing strategies, or when a project spans multiple marketin
SKILL.md
| 1 | # Orchestrator |
| 2 | |
| 3 | This skill acts as a routing system for marketing projects - diagnosing needs, recommending the right skills, and sequencing them for comprehensive campaign execution. |
| 4 | |
| 5 | ## Objective |
| 6 | |
| 7 | Help users navigate the marketing skills suite by identifying the right skill(s) for their needs and sequencing them effectively for multi-step projects. |
| 8 | |
| 9 | ## The 10 Marketing Skills Available |
| 10 | |
| 11 | ### Foundation Layer |
| 12 | | Skill | Purpose | Use When | |
| 13 | |-------|---------|----------| |
| 14 | | `brand-voice` | Define consistent communication | Starting from scratch, content sounds generic, need consistency | |
| 15 | | `positioning-angles` | Find market differentiation | New product, competitive market, unclear positioning | |
| 16 | |
| 17 | ### Strategy Layer |
| 18 | | Skill | Purpose | Use When | |
| 19 | |-------|---------|----------| |
| 20 | | `keyword-research` | Identify content opportunities | Building content strategy, filling calendar, finding topics | |
| 21 | | `lead-magnet` | Create opt-in offers | Growing email list, launching product, need leads | |
| 22 | |
| 23 | ### Execution Layer |
| 24 | | Skill | Purpose | Use When | |
| 25 | |-------|---------|----------| |
| 26 | | `direct-response-copy` | Write conversion-focused copy | Sales pages, landing pages, any conversion goal | |
| 27 | | `seo-content` | Create search-optimized articles | Blog posts, pillar content, organic traffic goals | |
| 28 | | `newsletter` | Build recurring engagement | Regular audience communication, email content | |
| 29 | | `email-sequences` | Automate customer journeys | Welcome flows, launches, conversions, onboarding | |
| 30 | |
| 31 | ### Distribution Layer |
| 32 | | Skill | Purpose | Use When | |
| 33 | |-------|---------|----------| |
| 34 | | `content-atomizer` | Repurpose across platforms | Maximizing content ROI, filling calendars, multi-platform | |
| 35 | |
| 36 | ## Diagnostic Questions |
| 37 | |
| 38 | To identify the right skill, ask: |
| 39 | |
| 40 | ### 1. What's the primary goal? |
| 41 | - **Build awareness** → `seo-content`, `content-atomizer`, `newsletter` |
| 42 | - **Generate leads** → `lead-magnet`, `direct-response-copy`, `email-sequences` |
| 43 | - **Convert to sales** → `direct-response-copy`, `email-sequences` |
| 44 | - **Retain customers** → `email-sequences`, `newsletter` |
| 45 | - **Define brand** → `brand-voice`, `positioning-angles` |
| 46 | - **Plan content** → `keyword-research` |
| 47 | |
| 48 | ### 2. What assets exist already? |
| 49 | - **Nothing (starting fresh)** → Start with `brand-voice`, then `positioning-angles` |
| 50 | - **Brand guidelines only** → Move to strategy layer |
| 51 | - **Some content exists** → `content-atomizer` to maximize it |
| 52 | - **Email list exists** → `email-sequences` or `newsletter` |
| 53 | - **Traffic exists** → `lead-magnet` to capture it |
| 54 | |
| 55 | ### 3. What's the timeline? |
| 56 | - **Immediate results** → `direct-response-copy`, `lead-magnet` |
| 57 | - **This quarter** → `seo-content`, `email-sequences`, `newsletter` |
| 58 | - **Long-term foundation** → `brand-voice`, `positioning-angles`, `keyword-research` |
| 59 | |
| 60 | ### 4. What's the primary channel? |
| 61 | - **Organic search** → `seo-content`, `keyword-research` |
| 62 | - **Email marketing** → `email-sequences`, `newsletter`, `lead-magnet` |
| 63 | - **Social media** → `content-atomizer`, `newsletter` (repurposing) |
| 64 | - **Landing pages/ads** → `direct-response-copy`, `lead-magnet` |
| 65 | - **Multiple channels** → Start with `brand-voice` for consistency |
| 66 | |
| 67 | ## Skill Selection Matrix |
| 68 | |
| 69 | Quick reference for common situations: |
| 70 | |
| 71 | | Situation | Primary Skill | Supporting Skills | |
| 72 | |-----------|--------------|-------------------| |
| 73 | | "I need more leads" | `lead-magnet` | `direct-response-copy`, `email-sequences` | |
| 74 | | "My sales page isn't converting" | `direct-response-copy` | `brand-voice`, `positioning-angles` | |
| 75 | | "I don't know what to write about" | `keyword-research` | `seo-content` | |
| 76 | | "I need organic traffic" | `seo-content` | `keyword-research`, `content-atomizer` | |
| 77 | | "My emails aren't working" | `email-sequences` | `brand-voice`, `direct-response-copy` | |
| 78 | | "I'm launching a product" | `email-sequences` (launch) | `direct-response-copy`, `lead-magnet` | |
| 79 | | "Everything sounds generic" | `brand-voice` | Then re-apply voice to all content | |
| 80 | | "Competitors all sound the same" | `positioning-angles` | `direct-response-copy` | |
| 81 | | "I can't keep up with content" | `content-atomizer` | `newsletter` | |
| 82 | | "Starting a newsletter" | `newsletter` | `brand-voice`, `keyword-research` | |
| 83 | | "I have no idea where to start" | This skill (`orchestrator`) | Then `brand-voice`, `positioning-angles` | |
| 84 | |
| 85 | ## Sequencing Playbooks |
| 86 | |
| 87 | Common multi-skill workflows: |
| 88 | |
| 89 | ### Playbook 1: New Product Launch |
| 90 | **Goal**: Take a new product to market |
| 91 | **Timeline**: 4-8 weeks |
| 92 | |
| 93 | ``` |
| 94 | Week 1-2: brand-voice → Define how we sound |
| 95 | ↓ |
| 96 | Week 2-3: positioning-angles → Find differentiation |
| 97 | ↓ |
| 98 | Week 3-4: lead-magnet → Build pre-launch list |
| 99 | ↓ |
| 100 | Week 4-5: direct-response-copy → Create sales page |
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