positioning-angles

Name: positioning-angles
Author: Salesably

40stars14forks

How to install positioning-angles?

salesably/salesably-marketplace/positioning-angles

$npx -y skills add Salesably/salesably-marketplace --skill positioning-angles

Installs into the current project.

Summary

Discovers differentiated market positioning using 8 proven frameworks. This skill should be used when launching a new product or service, entering competitive markets, refreshing stale positioning, or when current messaging sounds like every other competitor.

Files · 1

View on GitHub

SKILL.md

1	# Positioning Angles
2
3	This skill identifies unique, defensible market positions that make a brand memorable and different - not just another option in a crowded category.
4
5	## Objective
6
7	Find the positioning angle that gives the brand unfair advantage: a market position competitors can't or won't copy, that resonates deeply with the target audience.
8
9	The Core Principle: Effective positioning requires saying something a reasonable person could disagree with. If everyone in the category claims it, it's not a position - it's a table stake.
10
11	## Intake Questions
12
13	Before exploring positioning frameworks, gather context:
14
15	1. Product/service: What exactly does the brand offer? Core features and capabilities?
16	2. Current positioning: How is it currently described? What's the elevator pitch today?
17	3. Target audience: Who is the ideal customer? Be specific (demographics, psychographics, behaviors).
18	4. Competitors: Who are the top 3-5 alternatives? How do they position themselves?
19	5. Unique strengths: What does this brand do better than anyone else? What's unfair advantage?
20	6. Customer feedback: What do happy customers say? What words do they use?
21	7. Origin story: Why was this created? What problem was the founder solving?
22
23	## The 8 Positioning Frameworks
24
25	### 1. Challenger Brand
26	Best for: Established markets with dominant players
27
28	Position against the market leader by attacking their weakness or reframing the category.
29
30	Template: "Unlike [leader] who [their approach], we [your different approach] because [reason it matters]."
31
32	Example: "Unlike big banks that treat you like a number, we know your name and your goals."
33
34	### 2. Category Creation
35	Best for: Truly novel products, new approaches to old problems
36
37	Create and own a new category rather than competing in an existing one.
38
39	Template: "We're not a [existing category]. We're the first [new category] that [key differentiator]."
40
41	Example: "We're not a CRM. We're a Revenue Intelligence Platform that predicts your deals."
42
43	### 3. Niche Domination
44	Best for: Broad markets with underserved segments
45
46	Own a specific vertical, use case, or customer segment completely.
47
48	Template: "The only [product type] built specifically for [niche segment]."
49
50	Example: "The only accounting software built specifically for freelance photographers."
51
52	### 4. Value Proposition Canvas
53	Best for: Customer-centric positioning, product-market fit
54
55	Map customer jobs, pains, and gains to product features, pain relievers, and gain creators.
56
57	Structure:
58	- Customer Jobs: What are they trying to accomplish?
59	- Pains: What frustrates them about current solutions?
60	- Gains: What would make their life better?
61	- Pain Relievers: How do you eliminate their frustrations?
62	- Gain Creators: How do you deliver desired outcomes?
63
64	### 5. Competitive Positioning Matrix
65	Best for: Crowded markets, clear differentiation
66
67	Plot competitors on two axes that matter to customers, then own an unoccupied quadrant.
68
69	Process:
70	1. List what customers care about most
71	2. Select two dimensions competitors vary on
72	3. Plot all competitors on the 2x2 matrix
73	4. Identify the empty or underserved quadrant
74	5. Position there if you can authentically deliver
75
76	Example Axes: Price/Quality, Simple/Powerful, Traditional/Modern, Fast/Thorough
77
78	### 6. Geoffrey Moore's Positioning Template
79	Best for: B2B products, technical products, investor pitches
80
81	The classic fill-in-the-blank framework:
82
83	Template:
84	"For [target customer]
85	who [statement of need or opportunity],
86	[product name] is a [product category]
87	that [key benefit/reason to buy].
88	Unlike [primary competitive alternative],
89	our product [primary differentiation]."
90
91	### 7. Blue Ocean Strategy
92	Best for: Commoditized markets, breakthrough positioning
93
94	Find uncontested market space by eliminating, reducing, raising, or creating factors.
95
96	Four Actions Framework:
97	- Eliminate: What factors can you eliminate that the industry takes for granted?
98	- Reduce: What factors can you reduce well below industry standard?
99	- Raise: What factors can you raise well above industry standard?
100	- Create: What factors can you create that the industry has never offered?
101
102	### 8. Jobs-to-be-Done
103	Best for: Outcome-focused positioning, crossing category boundaries
104
105	Position around the outcome customers hire your product to achieve, not features.
106
107	Template: "When [situation], I want to [motivation], so I can [outcome]."
108
109	Positioning statement: "We help [customer] [achieve outcome] when [trigger situation]."
110
111	Example: "We help busy professionals feel put-together when they have 10 minute

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positioning-angles

40stars14forks

View on GitHub

How to install positioning-angles?

salesably/salesably-marketplace/positioning-angles

$npx -y skills add Salesably/salesably-marketplace --skill positioning-angles

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Positioning Angles
2
3	This skill identifies unique, defensible market positions that make a brand memorable and different - not just another option in a crowded category.
4
5	## Objective
6
7	Find the positioning angle that gives the brand unfair advantage: a market position competitors can't or won't copy, that resonates deeply with the target audience.
8
9	The Core Principle: Effective positioning requires saying something a reasonable person could disagree with. If everyone in the category claims it, it's not a position - it's a table stake.
10
11	## Intake Questions
12
13	Before exploring positioning frameworks, gather context:
14
15	1. Product/service: What exactly does the brand offer? Core features and capabilities?
16	2. Current positioning: How is it currently described? What's the elevator pitch today?
17	3. Target audience: Who is the ideal customer? Be specific (demographics, psychographics, behaviors).
18	4. Competitors: Who are the top 3-5 alternatives? How do they position themselves?
19	5. Unique strengths: What does this brand do better than anyone else? What's unfair advantage?
20	6. Customer feedback: What do happy customers say? What words do they use?
21	7. Origin story: Why was this created? What problem was the founder solving?
22
23	## The 8 Positioning Frameworks
24
25	### 1. Challenger Brand
26	Best for: Established markets with dominant players
27
28	Position against the market leader by attacking their weakness or reframing the category.
29
30	Template: "Unlike [leader] who [their approach], we [your different approach] because [reason it matters]."
31
32	Example: "Unlike big banks that treat you like a number, we know your name and your goals."
33
34	### 2. Category Creation
35	Best for: Truly novel products, new approaches to old problems
36
37	Create and own a new category rather than competing in an existing one.
38
39	Template: "We're not a [existing category]. We're the first [new category] that [key differentiator]."
40
41	Example: "We're not a CRM. We're a Revenue Intelligence Platform that predicts your deals."
42
43	### 3. Niche Domination
44	Best for: Broad markets with underserved segments
45
46	Own a specific vertical, use case, or customer segment completely.
47
48	Template: "The only [product type] built specifically for [niche segment]."
49
50	Example: "The only accounting software built specifically for freelance photographers."
51
52	### 4. Value Proposition Canvas
53	Best for: Customer-centric positioning, product-market fit
54
55	Map customer jobs, pains, and gains to product features, pain relievers, and gain creators.
56
57	Structure:
58	- Customer Jobs: What are they trying to accomplish?
59	- Pains: What frustrates them about current solutions?
60	- Gains: What would make their life better?
61	- Pain Relievers: How do you eliminate their frustrations?
62	- Gain Creators: How do you deliver desired outcomes?
63
64	### 5. Competitive Positioning Matrix
65	Best for: Crowded markets, clear differentiation
66
67	Plot competitors on two axes that matter to customers, then own an unoccupied quadrant.
68
69	Process:
70	1. List what customers care about most
71	2. Select two dimensions competitors vary on
72	3. Plot all competitors on the 2x2 matrix
73	4. Identify the empty or underserved quadrant
74	5. Position there if you can authentically deliver
75
76	Example Axes: Price/Quality, Simple/Powerful, Traditional/Modern, Fast/Thorough
77
78	### 6. Geoffrey Moore's Positioning Template
79	Best for: B2B products, technical products, investor pitches
80
81	The classic fill-in-the-blank framework:
82
83	Template:
84	"For [target customer]
85	who [statement of need or opportunity],
86	[product name] is a [product category]
87	that [key benefit/reason to buy].
88	Unlike [primary competitive alternative],
89	our product [primary differentiation]."
90
91	### 7. Blue Ocean Strategy
92	Best for: Commoditized markets, breakthrough positioning
93
94	Find uncontested market space by eliminating, reducing, raising, or creating factors.
95
96	Four Actions Framework:
97	- Eliminate: What factors can you eliminate that the industry takes for granted?
98	- Reduce: What factors can you reduce well below industry standard?
99	- Raise: What factors can you raise well above industry standard?
100	- Create: What factors can you create that the industry has never offered?
101
102	### 8. Jobs-to-be-Done
103	Best for: Outcome-focused positioning, crossing category boundaries
104
105	Position around the outcome customers hire your product to achieve, not features.
106
107	Template: "When [situation], I want to [motivation], so I can [outcome]."
108
109	Positioning statement: "We help [customer] [achieve outcome] when [trigger situation]."
110
111	Example: "We help busy professionals feel put-together when they have 10 minute

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6 picks

Type