$npx -y skills add Salesably/salesably-marketplace --skill seo-contentCreates search-optimized articles that rank well and read naturally for humans. This skill should be used when writing blog posts, pillar content, guides, or any content where organic search traffic is a goal - balancing search engine requirements with genuine reader value.
| 1 | # SEO Content |
| 2 | |
| 3 | This skill creates content that ranks on Google while actually being worth reading - not keyword-stuffed garbage that tricks algorithms but bores humans. |
| 4 | |
| 5 | ## Objective |
| 6 | |
| 7 | Write content that satisfies search intent, demonstrates expertise, and earns rankings through genuine value - not manipulation. |
| 8 | |
| 9 | ## Intake Questions |
| 10 | |
| 11 | Before writing SEO content, gather context: |
| 12 | |
| 13 | 1. **Target keyword**: What primary search term are you targeting? |
| 14 | 2. **Search intent**: What does the searcher actually want? (Information, comparison, solution, purchase) |
| 15 | 3. **Current top results**: What are the top 5 articles ranking? What do they cover? |
| 16 | 4. **Audience knowledge level**: Beginner, intermediate, or expert? |
| 17 | 5. **Unique angle**: What can you add that doesn't exist in current results? |
| 18 | 6. **Internal links**: What related content exists to link to? |
| 19 | 7. **CTA goal**: What should readers do after reading? (Subscribe, buy, read more) |
| 20 | |
| 21 | ## Search Intent Matching |
| 22 | |
| 23 | Match content format to what searchers actually want: |
| 24 | |
| 25 | ### Informational Intent |
| 26 | **Signals**: "how to," "what is," "why does," "guide" |
| 27 | **Content type**: Tutorials, explanations, comprehensive guides |
| 28 | **Example**: "how to start a podcast" → Step-by-step guide |
| 29 | |
| 30 | ### Navigational Intent |
| 31 | **Signals**: Brand names, specific product searches |
| 32 | **Content type**: Product pages, brand pages, comparisons |
| 33 | **Example**: "Mailchimp pricing" → Pricing page or pricing comparison |
| 34 | |
| 35 | ### Commercial Investigation |
| 36 | **Signals**: "best," "vs," "review," "top," comparisons |
| 37 | **Content type**: Comparison posts, reviews, roundups |
| 38 | **Example**: "best email marketing software" → Comparison article |
| 39 | |
| 40 | ### Transactional Intent |
| 41 | **Signals**: "buy," "discount," "deal," specific product + purchase words |
| 42 | **Content type**: Product pages, sales pages |
| 43 | **Example**: "buy MacBook Pro" → Product/sales page |
| 44 | |
| 45 | ## Content Structure |
| 46 | |
| 47 | ### Title Tag Optimization |
| 48 | - Include primary keyword near the beginning |
| 49 | - Keep under 60 characters |
| 50 | - Add a hook or benefit |
| 51 | - Make it click-worthy (but not clickbait) |
| 52 | |
| 53 | **Formula**: [Primary Keyword]: [Hook/Benefit] ([Year] if relevant) |
| 54 | **Example**: "Content Marketing Strategy: The Complete Guide for 2024" |
| 55 | |
| 56 | ### Meta Description |
| 57 | - 150-160 characters |
| 58 | - Include primary keyword naturally |
| 59 | - Summarize value proposition |
| 60 | - Include a subtle CTA |
| 61 | |
| 62 | **Example**: "Learn how to build a content marketing strategy that drives traffic and leads. Step-by-step process with templates and real examples." |
| 63 | |
| 64 | ### H1-H6 Hierarchy |
| 65 | Structure content with semantic headings: |
| 66 | |
| 67 | ``` |
| 68 | H1: Main Title (only one, contains primary keyword) |
| 69 | H2: Major Section 1 |
| 70 | H3: Subsection |
| 71 | H3: Subsection |
| 72 | H2: Major Section 2 |
| 73 | H3: Subsection |
| 74 | H4: Sub-subsection |
| 75 | H2: Major Section 3 |
| 76 | ``` |
| 77 | |
| 78 | **Rules**: |
| 79 | - Only one H1 per page |
| 80 | - H2s are major sections (use keywords naturally) |
| 81 | - H3s break down H2 topics |
| 82 | - Don't skip levels (H2 → H4 is wrong) |
| 83 | |
| 84 | ### Introduction Formula |
| 85 | Hook readers and search engines in the first 100 words: |
| 86 | |
| 87 | 1. **Hook**: Surprising stat, question, or pain point |
| 88 | 2. **Empathy**: Show you understand their situation |
| 89 | 3. **Promise**: What they'll learn/gain |
| 90 | 4. **Keyword**: Include primary keyword naturally |
| 91 | 5. **Roadmap**: Brief preview of what's covered |
| 92 | |
| 93 | ### Body Content Guidelines |
| 94 | |
| 95 | **Paragraph structure**: |
| 96 | - Lead with the point (inverted pyramid) |
| 97 | - One idea per paragraph |
| 98 | - 2-4 sentences max |
| 99 | - Use transition words between sections |
| 100 | |
| 101 | **Readability targets**: |
| 102 | - 8th grade reading level (Hemingway app) |
| 103 | - Short sentences (under 20 words average) |
| 104 | - Active voice preferred |
| 105 | - Avoid jargon unless audience expects it |
| 106 | - **No Em-Dashes**: Never use em-dashes (-) or en-dashes (-). Use hyphens (-) or other punctuation. |
| 107 | |
| 108 | **Semantic coverage**: |
| 109 | - Cover related topics/entities Google expects |
| 110 | - Answer "People Also Ask" questions |
| 111 | - Include synonyms and related terms naturally |
| 112 | - Don't keyword stuff - write for humans |
| 113 | |
| 114 | ### Conclusion Structure |
| 115 | End strong with: |
| 116 | 1. Summary of key points |
| 117 | 2. Reinforcement of main takeaway |
| 118 | 3. Clear next step CTA |
| 119 | 4. Internal link to related content |
| 120 | |
| 121 | ## E-E-A-T Signals |
| 122 | |
| 123 | Demonstrate Experience, Expertise, Authoritativeness, Trustworthiness: |
| 124 | |
| 125 | ### Experience |
| 126 | - Share personal experiences and case studies |
| 127 | - Include "I tested this" or "In my experience" |
| 128 | - Add original screenshots, data, or examples |
| 129 | |
| 130 | ### Expertise |
| 131 | - Author bio with credentials |
| 132 | - Cite sources and link to authoritative references |
| 133 | - Demonstrate deep knowledge of nuances |
| 134 | |
| 135 | ### Authoritativeness |
| 136 | - Link to authoritative external sources |
| 137 | - Get quoted/linked by other authorities |
| 138 | - Display credentials and certifications |
| 139 | |
| 140 | ### Trustworthiness |
| 141 | - Clear author attribution |
| 142 | - Updated dates on content |
| 143 | - Factual accuracy (cite sources) |
| 144 | - Transparent about limitations/bias |
| 145 | |
| 146 | ## On-Pa |