$npx -y skills add ScrapeCreators/social-media-research-skills --skill product-demand-researchUse when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments. Produces evidence-backed product research.
| 1 | # Product Demand Research |
| 2 | |
| 3 | ## Overview |
| 4 | |
| 5 | Use public social data to understand whether people actually complain about, ask for, buy, hack around, or recommend solutions in a product category. The output should help founders and marketers decide what to build, position, or test. |
| 6 | |
| 7 | ## When to Use |
| 8 | |
| 9 | Use this skill when the user asks to: |
| 10 | |
| 11 | - validate a startup or product idea |
| 12 | - find pain points in a niche |
| 13 | - mine Reddit/TikTok/YouTube comments for product ideas |
| 14 | - find buyer language and objections |
| 15 | - understand alternatives people use today |
| 16 | - create messaging from demand evidence |
| 17 | |
| 18 | ## Signals to Extract |
| 19 | |
| 20 | - repeated complaints |
| 21 | - "I wish" / "is there a tool" / "how do I" phrases |
| 22 | - workarounds and spreadsheets/manual processes |
| 23 | - comparison and alternative mentions |
| 24 | - buying intent |
| 25 | - objections to existing solutions |
| 26 | - exact words people use for the problem |
| 27 | |
| 28 | ## Workflow |
| 29 | |
| 30 | 1. Turn the idea into search queries and synonyms. |
| 31 | 2. Search Reddit and relevant social platforms. |
| 32 | 3. Pull comments/transcripts for promising posts/videos. |
| 33 | 4. Cluster pains, triggers, alternatives, and desired outcomes. |
| 34 | 5. Score demand by frequency, intensity, recency, and willingness-to-pay hints. |
| 35 | 6. Produce messaging and product implications. |
| 36 | |
| 37 | ## Output Format |
| 38 | |
| 39 | ```markdown |
| 40 | # Product Demand Research: {idea/category} |
| 41 | |
| 42 | ## Verdict |
| 43 | - Demand signal: Strong/Medium/Weak |
| 44 | - Confidence: High/Medium/Low |
| 45 | - Why: |
| 46 | |
| 47 | ## Pain Points |
| 48 | | Pain | Evidence | Exact language | Source | |
| 49 | |---|---|---|---| |
| 50 | |
| 51 | ## Existing Alternatives / Workarounds |
| 52 | - ... |
| 53 | |
| 54 | ## Objections and Barriers |
| 55 | - ... |
| 56 | |
| 57 | ## Messaging Angles |
| 58 | - "..." |
| 59 | |
| 60 | ## Product Ideas / Tests |
| 61 | 1. ... |
| 62 | 2. ... |
| 63 | ``` |
| 64 | |
| 65 | ## Common Pitfalls |
| 66 | |
| 67 | - Do not claim market validation from a handful of comments. |
| 68 | - Do not ignore negative evidence or existing alternatives. |
| 69 | - Do not paraphrase away the best customer language. |