jab-jab-right-hook-vaynerchuk

Name: jab-jab-right-hook-vaynerchuk
Author: simbajigege

10installs21forks

How to install jab-jab-right-hook-vaynerchuk?

simbajigege/book2skills/jab-jab-right-hook-vaynerchuk

$npx -y skills add simbajigege/book2skills --skill jab-jab-right-hook-vaynerchuk

Installs into the current project.

Summary

Apply Gary Vaynerchuk social content rules for native jabs, right hooks,

Files · 1

View on GitHub

SKILL.md

1	# Jab, Jab, Jab, Right Hook — Social Marketing Skill
2
3	Knowledge source: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.
4
5	## Overview
6
7	Use this skill to critique, design, or revise brand social media content so it earns attention natively before asking for conversion. It supports marketers, founders, creators, and agencies evaluating whether a post, campaign, or content calendar has enough value-giving "jabs" before the sales "right hook."
8
9	## When to Use This Skill
10
11	Use this skill when the user asks:
12	- "Is this social post any good?"
13	- "How do I adapt this campaign for Instagram, X, Facebook, Pinterest, Tumblr, or mobile?"
14	- "Are we asking for the sale too soon?"
15	- "Rewrite this post so it feels native to the platform."
16	- "Audit our content calendar for jabs and right hooks."
17
18	## Core Principle
19
20	Great social marketing earns the right to ask. Give native, context-aware, useful or entertaining micro-content repeatedly, then make a clear conversion ask only when the audience has been served and the platform context supports it.
21
22	## Workflow Inventory
23
24	\| Workflow \| User question pattern \| Inputs \| Steps \| Output \| Independent trigger? \| Distinct references? \| Triage score \| Should be subskill? \| Reason \|
25	\|---\|---\|---\|---\|---\|---\|---:\|---:\|---\|---\|
26	\| Native post critique \| "Review this post" \| Post text, asset, platform, goal \| Check platform fit, interruption level, visual/text craft, ask \| Scored critique and rewrite \| Yes \| Yes \| 3 \| No \| Core workflow; dimensions must be applied together. \|
27	\| Jab/right-hook balance \| "Are we selling too much?" \| Calendar, funnel goal, audience state \| Count value asks vs conversion asks; inspect sequencing \| Jab/right-hook balance diagnosis \| Yes \| Yes \| 3 \| No \| Same output format and same criteria as content critique. \|
28	\| Platform adaptation \| "Make this work on Instagram/X/etc." \| Base message, platforms, asset limits \| Translate into platform-native language \| Platform-specific variants \| Yes \| Yes \| 3 \| No \| Independent but tightly coupled to native-content rules. \|
29	\| Campaign plan \| "Plan a campaign" \| Audience, product, channels, conversion goal \| Sequence jabs, listening, timing, right hook \| Campaign outline \| Yes \| No \| 2 \| No \| Uses the same checks, just at calendar scale. \|
30
31	## Architecture Justification
32
33	Although several question types can be triggered independently, they all use the same decision artifact: a native-content diagnosis followed by platform-fit fixes and a conversion-readiness verdict. Keeping this single-file prevents narrow platform rewrites from losing the jab/right-hook balance rule.
34
35	## DIMENSION 1: Native Platform Fit
36
37	The Rule: Content must speak the platform's native language instead of recycling the same ad everywhere.
38
39	### Key questions to ask:
40	- Which platform is this for, and what does good content look like there?
41	- Does the format match user behavior on that platform?
42	- Is the creative built for mobile scanning and fast context?
43	- Would this feel like part of the feed or like an interruption?
44
45	### Decision criteria / Checklist:
46	- Uses platform-native format, pacing, and visual grammar.
47	- Respects mobile constraints and attention fragmentation.
48	- Adjusts copy length, image treatment, hashtags, links, and call-to-action by platform.
49	- Does not simply cross-post the same asset unchanged.
50
51	### Warning signals:
52	- One identical post deployed everywhere.
53	- Brand-first copy that ignores the user's feed context.
54	- Creative that requires too much explanation before it creates value.
55
56	### Agent instruction:
57	When the user provides a post or campaign, first identify the target platform and judge whether the asset feels native before commenting on persuasion or conversion.
58
59	## DIMENSION 2: Jab Value Before the Ask
60
61	The Rule: A jab gives value, context, entertainment, or relationship before the right hook asks for conversion.
62
63	### Key questions to ask:
64	- What does this post give the audience before it asks?
65	- Is the brand listening or only broadcasting?
66	- Has the campaign built enough goodwill before the sales moment?
67	- Is the right hook clear, timely, and earned?
68
69	### Decision criteria / Checklist:
70	- Jabs are useful, entertaining, empathetic, or culturally timely.
71	- Engagement and relationship precede demand generation.
72	- Right hooks have a direct ask, obvious next step, and specific conversion goal.
73	- Calendar sequencing shows patience rather than constant selling.
74
75	### Warning signals:
76	- Every post asks users to buy, click, register, or share.
77	- Jabs are disguised ads with no independent value.
78	- The conversion ask appears before trust, relevance, or timing is established.
79
80	### Agent instruction:
81	For any campaign, separate jabs from rig

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jab-jab-right-hook-vaynerchuk

10installs21forks

View on GitHub

How to install jab-jab-right-hook-vaynerchuk?

simbajigege/book2skills/jab-jab-right-hook-vaynerchuk

$npx -y skills add simbajigege/book2skills --skill jab-jab-right-hook-vaynerchuk

Installs into the current project.

Summary

Apply Gary Vaynerchuk social content rules for native jabs, right hooks,

Files · 1

View on GitHub

SKILL.md

1	# Jab, Jab, Jab, Right Hook — Social Marketing Skill
2
3	Knowledge source: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.
4
5	## Overview
6
7	Use this skill to critique, design, or revise brand social media content so it earns attention natively before asking for conversion. It supports marketers, founders, creators, and agencies evaluating whether a post, campaign, or content calendar has enough value-giving "jabs" before the sales "right hook."
8
9	## When to Use This Skill
10
11	Use this skill when the user asks:
12	- "Is this social post any good?"
13	- "How do I adapt this campaign for Instagram, X, Facebook, Pinterest, Tumblr, or mobile?"
14	- "Are we asking for the sale too soon?"
15	- "Rewrite this post so it feels native to the platform."
16	- "Audit our content calendar for jabs and right hooks."
17
18	## Core Principle
19
20	Great social marketing earns the right to ask. Give native, context-aware, useful or entertaining micro-content repeatedly, then make a clear conversion ask only when the audience has been served and the platform context supports it.
21
22	## Workflow Inventory
23
24	\| Workflow \| User question pattern \| Inputs \| Steps \| Output \| Independent trigger? \| Distinct references? \| Triage score \| Should be subskill? \| Reason \|
25	\|---\|---\|---\|---\|---\|---\|---:\|---:\|---\|---\|
26	\| Native post critique \| "Review this post" \| Post text, asset, platform, goal \| Check platform fit, interruption level, visual/text craft, ask \| Scored critique and rewrite \| Yes \| Yes \| 3 \| No \| Core workflow; dimensions must be applied together. \|
27	\| Jab/right-hook balance \| "Are we selling too much?" \| Calendar, funnel goal, audience state \| Count value asks vs conversion asks; inspect sequencing \| Jab/right-hook balance diagnosis \| Yes \| Yes \| 3 \| No \| Same output format and same criteria as content critique. \|
28	\| Platform adaptation \| "Make this work on Instagram/X/etc." \| Base message, platforms, asset limits \| Translate into platform-native language \| Platform-specific variants \| Yes \| Yes \| 3 \| No \| Independent but tightly coupled to native-content rules. \|
29	\| Campaign plan \| "Plan a campaign" \| Audience, product, channels, conversion goal \| Sequence jabs, listening, timing, right hook \| Campaign outline \| Yes \| No \| 2 \| No \| Uses the same checks, just at calendar scale. \|
30
31	## Architecture Justification
32
33	Although several question types can be triggered independently, they all use the same decision artifact: a native-content diagnosis followed by platform-fit fixes and a conversion-readiness verdict. Keeping this single-file prevents narrow platform rewrites from losing the jab/right-hook balance rule.
34
35	## DIMENSION 1: Native Platform Fit
36
37	The Rule: Content must speak the platform's native language instead of recycling the same ad everywhere.
38
39	### Key questions to ask:
40	- Which platform is this for, and what does good content look like there?
41	- Does the format match user behavior on that platform?
42	- Is the creative built for mobile scanning and fast context?
43	- Would this feel like part of the feed or like an interruption?
44
45	### Decision criteria / Checklist:
46	- Uses platform-native format, pacing, and visual grammar.
47	- Respects mobile constraints and attention fragmentation.
48	- Adjusts copy length, image treatment, hashtags, links, and call-to-action by platform.
49	- Does not simply cross-post the same asset unchanged.
50
51	### Warning signals:
52	- One identical post deployed everywhere.
53	- Brand-first copy that ignores the user's feed context.
54	- Creative that requires too much explanation before it creates value.
55
56	### Agent instruction:
57	When the user provides a post or campaign, first identify the target platform and judge whether the asset feels native before commenting on persuasion or conversion.
58
59	## DIMENSION 2: Jab Value Before the Ask
60
61	The Rule: A jab gives value, context, entertainment, or relationship before the right hook asks for conversion.
62
63	### Key questions to ask:
64	- What does this post give the audience before it asks?
65	- Is the brand listening or only broadcasting?
66	- Has the campaign built enough goodwill before the sales moment?
67	- Is the right hook clear, timely, and earned?
68
69	### Decision criteria / Checklist:
70	- Jabs are useful, entertaining, empathetic, or culturally timely.
71	- Engagement and relationship precede demand generation.
72	- Right hooks have a direct ask, obvious next step, and specific conversion goal.
73	- Calendar sequencing shows patience rather than constant selling.
74
75	### Warning signals:
76	- Every post asks users to buy, click, register, or share.
77	- Jabs are disguised ads with no independent value.
78	- The conversion ask appears before trust, relevance, or timing is established.
79
80	### Agent instruction:
81	For any campaign, separate jabs from rig

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6 picks

Type