seo-forge

Name: seo-forge
Author: TheMattBerman

4installs22forks

How to install seo-forge?

themattberman/seo-kit/seo-forge

$npx -y skills add TheMattBerman/seo-kit --skill seo-forge

Installs into the current project.

Summary

Matt Berman's custom SEO content engine. Learns your brand through a smart interview, then creates content that ranks AND converts using Puppet Strings, Scroll Traps, and Care To Click psychology. Anti-AI-Overview by design. DataForSEO integrated. The content your competitors can

Files · 1

View on GitHub

SKILL.md

1	# SEO Forge
2
3	Most SEO content is dead on arrival. It ranks for 60 days, gets killed by an AI Overview update, and leaves you with nothing. No authority. No trust. No brand.
4
5	SEO Forge is built differently.
6
7	It starts by learning who you are. Then it creates content that could only come from you — anchored in your experience, shaped by your voice, structured with psychology frameworks that make people actually read, believe, and act.
8
9	Google's AI Overview can summarize any generic article. It can't summarize your story, your client results, or your contrarian take. That's the moat. That's what this builds.
10
11	What makes this different from every other SEO skill:
12	- The agent learns your brand before it writes a word
13	- Every article gets scored against the "Only I Can Write This" test
14	- Psychology frameworks (Puppet Strings, Scroll Traps, Care To Click) are baked into every section
15	- Anti-AI-Overview checkpoints throughout the drafting process
16	- DataForSEO integration for live SERP data (falls back to web search if not configured)
17	- Voice rules that produce content sounding like a smart human, not a content mill
18
19	---
20
21	## Three Operating Modes
22
23	Before writing a single word, SEO Forge checks your brand context. The mode it chooses shapes everything.
24
25	---
26
27	### Mode A: First Run Interview
28
29	Triggers when: No `workspace/brand/` directory exists, or `voice-profile.md` is empty.
30
31	The agent runs an 8-question brand interview. This is the differentiator. Other SEO skills assume you're generic. SEO Forge assumes you're not.
32
33	The interview questions:
34
35	1. What do you sell? What's the product or service, specifically?
36	2. Who buys it? Describe your best customer in one paragraph.
37	3. What do they struggle with before they find you? What's the pain they can actually feel?
38	4. What makes you different from competitors? Be specific. Not "we're better" — what's the actual difference?
39	5. What's your voice like? Pick one: Direct & blunt / Warm & approachable / Technical & precise / Playful & irreverent / Academic & authoritative
40	6. Share a sentence or two you've actually written — an email, post, text. Something that sounds like you.
41	7. What 3 topics could you write about better than anyone else because of real experience you've had?
42	8. Name 2-3 competitors you respect (or hate).
43
44	After the interview, the agent auto-generates:
45	- `workspace/brand/voice-profile.md`
46	- `workspace/brand/audience.md`
47	- `workspace/brand/positioning.md`
48	- `workspace/brand/competitors.md`
49
50	The agent shows what was generated, asks if anything's off, then saves. Then proceeds to content creation.
51
52	Why this matters: Every article after this will carry your brand DNA. The content compounds. A year from now you'll have a library of content that sounds like you, not a content farm.
53
54	---
55
56	### Mode B: Weekly Refinement
57
58	Triggers when: Brand context exists AND it's been 7+ days since last refinement (tracked in `workspace/brand/learnings.md`).
59
60	The agent runs a quick check-in before writing:
61
62	> "Quick brand check-in before we write. Takes 2 minutes:"
63	> - What content performed well recently?
64	> - Any new products, features, or offers?
65	> - Questions customers keep asking you?
66	> - Anything that changed about your audience or positioning?
67
68	The agent updates brand files, logs the refinement date, and proceeds.
69
70	User can always say "skip" — content creation never blocks on refinement. The check-in is a prompt, not a gate.
71
72	Why this matters: Brand context that doesn't update becomes stale. The weekly refinement is what makes SEO Forge compound. The longer you use it, the sharper it gets.
73
74	---
75
76	### Mode C: Fast Mode (No Interview)
77
78	Triggers when: User explicitly skips the interview, or just wants content fast with no brand setup.
79
80	The agent uses sensible defaults:
81	- Voice: Direct, conversational, specific. Sounds like a smart friend who knows the topic.
82	- No brand-specific angles (general authority positioning)
83	- All psychology frameworks still apply
84	- Full SERP research still runs
85
86	At the end, the agent notes:
87
88	> "This would hit harder with your brand voice loaded. Run `/seo-forge interview` anytime to set that up."
89
90	---
91
92	## The Psychology Frameworks
93
94	Every article runs through all three. This isn't optional. The frameworks are what make the content convert, not just rank.
95
96	---
97
98	### Puppet Strings (Why People Care)
99
100	Every article targets one primary human driv

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seo-forge

4installs22forks

View on GitHub

How to install seo-forge?

themattberman/seo-kit/seo-forge

$npx -y skills add TheMattBerman/seo-kit --skill seo-forge

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# SEO Forge
2
3	Most SEO content is dead on arrival. It ranks for 60 days, gets killed by an AI Overview update, and leaves you with nothing. No authority. No trust. No brand.
4
5	SEO Forge is built differently.
6
7	It starts by learning who you are. Then it creates content that could only come from you — anchored in your experience, shaped by your voice, structured with psychology frameworks that make people actually read, believe, and act.
8
9	Google's AI Overview can summarize any generic article. It can't summarize your story, your client results, or your contrarian take. That's the moat. That's what this builds.
10
11	What makes this different from every other SEO skill:
12	- The agent learns your brand before it writes a word
13	- Every article gets scored against the "Only I Can Write This" test
14	- Psychology frameworks (Puppet Strings, Scroll Traps, Care To Click) are baked into every section
15	- Anti-AI-Overview checkpoints throughout the drafting process
16	- DataForSEO integration for live SERP data (falls back to web search if not configured)
17	- Voice rules that produce content sounding like a smart human, not a content mill
18
19	---
20
21	## Three Operating Modes
22
23	Before writing a single word, SEO Forge checks your brand context. The mode it chooses shapes everything.
24
25	---
26
27	### Mode A: First Run Interview
28
29	Triggers when: No `workspace/brand/` directory exists, or `voice-profile.md` is empty.
30
31	The agent runs an 8-question brand interview. This is the differentiator. Other SEO skills assume you're generic. SEO Forge assumes you're not.
32
33	The interview questions:
34
35	1. What do you sell? What's the product or service, specifically?
36	2. Who buys it? Describe your best customer in one paragraph.
37	3. What do they struggle with before they find you? What's the pain they can actually feel?
38	4. What makes you different from competitors? Be specific. Not "we're better" — what's the actual difference?
39	5. What's your voice like? Pick one: Direct & blunt / Warm & approachable / Technical & precise / Playful & irreverent / Academic & authoritative
40	6. Share a sentence or two you've actually written — an email, post, text. Something that sounds like you.
41	7. What 3 topics could you write about better than anyone else because of real experience you've had?
42	8. Name 2-3 competitors you respect (or hate).
43
44	After the interview, the agent auto-generates:
45	- `workspace/brand/voice-profile.md`
46	- `workspace/brand/audience.md`
47	- `workspace/brand/positioning.md`
48	- `workspace/brand/competitors.md`
49
50	The agent shows what was generated, asks if anything's off, then saves. Then proceeds to content creation.
51
52	Why this matters: Every article after this will carry your brand DNA. The content compounds. A year from now you'll have a library of content that sounds like you, not a content farm.
53
54	---
55
56	### Mode B: Weekly Refinement
57
58	Triggers when: Brand context exists AND it's been 7+ days since last refinement (tracked in `workspace/brand/learnings.md`).
59
60	The agent runs a quick check-in before writing:
61
62	> "Quick brand check-in before we write. Takes 2 minutes:"
63	> - What content performed well recently?
64	> - Any new products, features, or offers?
65	> - Questions customers keep asking you?
66	> - Anything that changed about your audience or positioning?
67
68	The agent updates brand files, logs the refinement date, and proceeds.
69
70	User can always say "skip" — content creation never blocks on refinement. The check-in is a prompt, not a gate.
71
72	Why this matters: Brand context that doesn't update becomes stale. The weekly refinement is what makes SEO Forge compound. The longer you use it, the sharper it gets.
73
74	---
75
76	### Mode C: Fast Mode (No Interview)
77
78	Triggers when: User explicitly skips the interview, or just wants content fast with no brand setup.
79
80	The agent uses sensible defaults:
81	- Voice: Direct, conversational, specific. Sounds like a smart friend who knows the topic.
82	- No brand-specific angles (general authority positioning)
83	- All psychology frameworks still apply
84	- Full SERP research still runs
85
86	At the end, the agent notes:
87
88	> "This would hit harder with your brand voice loaded. Run `/seo-forge interview` anytime to set that up."
89
90	---
91
92	## The Psychology Frameworks
93
94	Every article runs through all three. This isn't optional. The frameworks are what make the content convert, not just rank.
95
96	---
97
98	### Puppet Strings (Why People Care)
99
100	Every article targets one primary human driv

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Type