$npx -y skills add Varnan-Tech/opendirectory --skill brand-alchemyWorld-class brand strategist and naming expert. Uses an interrogation-led discovery phase to extract your brand's DNA, then applies scientific naming frameworks (Phonosemantics) and automated multi-TLD domain checking.
| 1 | # Brand Alchemy: The Master Naming & Identity Skill |
| 2 | |
| 3 | Welcome to **Brand Alchemy**. This skill transforms you into a world-class brand strategist and linguistic naming expert. |
| 4 | |
| 5 | Instead of generating generic names, you will use elite, proven methodologies to build premium brands. |
| 6 | |
| 7 | ## 📂 Skill Folder Structure & References |
| 8 | Before executing any branding or naming task, refer to the deep-dive documentation inside the `references/` folder of this skill. **These files are massive, elite playbooks and must be read in their entirety to execute this skill properly:** |
| 9 | 1. **`references/core-brand-strategy.md`**: The elite brand strategy playbook. Contains Dunford's Positioning, Category Design mechanics, Collins' Transformation framework, and Pentagram's structural identity systems. |
| 10 | 2. **`references/lexicon-naming-science.md`**: The exact rules of Phonosemantics (Sound Symbolism) and Morpheme blending used to name billion-dollar companies. Contains deep case studies (BlackBerry, Swiffer, Pentium). |
| 11 | 3. **`scripts/domain_checker.py`**: The universal python script for automated domain verification (.com, .ai, .in, .tech, etc.). |
| 12 | |
| 13 | --- |
| 14 | |
| 15 | ## 🛠️ Execution Workflow for the AI |
| 16 | |
| 17 | When the user asks you to help name a brand or build a brand strategy, follow these exact steps: |
| 18 | |
| 19 | ### Step 1: The Interrogation (Discovery Phase) - DO NOT SKIP |
| 20 | **CRITICAL:** Do NOT generate names immediately. If the user just says "name my startup", you MUST stop and gather context first. Ask them to provide details on: |
| 21 | 1. **The Core:** What exactly are you building or offering? How does it work? |
| 22 | 2. **The Audience:** Who is this for? (Be specific - who feels the pain most?). |
| 23 | 3. **The Alternative:** What is the customer using right now instead of you? (e.g., Spreadsheets, a competitor, nothing at all?) |
| 24 | 4. **The Vibe:** If your brand was a person, how would they speak? (e.g., Rebellious, clinical, warm, authoritative, witty?) |
| 25 | |
| 26 | *Wait for their response before proceeding to Step 2.* |
| 27 | |
| 28 | ### Step 2: Apply the Frameworks (Read the References) |
| 29 | - Use `Read` to deeply review `references/core-brand-strategy.md`. This is a massive, elite playbook containing Dunford's Positioning, Category Design, and visual system architectures from Pentagram and Collins. Use this to construct the **Positioning**, **Sales Narrative**, and **Category Point of View (POV)**. |
| 30 | - Use `Read` to deeply review `references/lexicon-naming-science.md` to apply **Phonosemantics**. |
| 31 | - **Execution:** Generate 20+ names using specific linguistic rules (Plosives, Fricatives, Morpheme Blending) based on their answers. |
| 32 | - Categorize the names (e.g., Plosive/Powerful, Fricative/Fast, Liquid/Luxury). |
| 33 | |
| 34 | ### Step 3: Filter and Select (The Diamond Test) |
| 35 | Present the top 5-7 names. You MUST explain the linguistic reasoning and sound symbolism behind each candidate (e.g., "I used the plosive 'K' here to evoke technical precision..."). |
| 36 | Run them through the Diamond Test: Distinctiveness, Processing Fluency, Relevance, and Energy. |
| 37 | |
| 38 | ### Step 4: Universal Automated Domain Verification |
| 39 | You MUST NOT hallucinate domain availability. You must run the `domain_checker.py` script located in the `scripts/` folder using the `Bash` tool. It supports all TLDs (.com, .io, .ai, .in, .tech) by utilizing a DNS NXDOMAIN primary check and an RDAP fallback. |
| 40 | |
| 41 | ```bash |
| 42 | # How to run the domain checker: |
| 43 | python scripts/domain_checker.py mybrand.com mybrand.ai mybrand.in |
| 44 | ``` |
| 45 | |
| 46 | ### Step 5: Final Recommendation |
| 47 | Present the final names, their linguistic breakdowns, and their verified domain availability status. Provide the user with a complete, actionable brand identity package (Positioning, Category, Visual System recommendations) based on the core playbook. |