pricing-page-psychology-audit

Name: pricing-page-psychology-audit
Author: Varnan-Tech

24installs59forks

How to install pricing-page-psychology-audit?

varnan-tech/opendirectory/pricing-page-psychology-audit

$npx -y skills add Varnan-Tech/opendirectory --skill pricing-page-psychology-audit

Installs into the current project.

Summary

Audits any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked improvement report with specific rewrite suggestions and quick wins.

Files · 1

View on GitHub

SKILL.md

1	# Pricing Page Psychology Audit
2
3	Scrape any SaaS pricing page and audit it against 12 proven pricing psychology
4	principles. Get a scored Markdown report with specific rewrite suggestions per
5	tier and a "Top 3 Quick Wins" section.
6
7	---
8
9	## Step 1: Get the Target URL
10
11	Ask the user:
12	"Which SaaS pricing page should I audit? Share the full URL
13	(e.g. https://linear.app/pricing)"
14
15	If no URL is provided, stop and ask. Do not proceed without a valid URL
16	starting with http:// or https://.
17
18	---
19
20	## Step 2: Run the Scraper
21
22	Run the scraper script with the URL:
23
24	```bash
25	python scripts/scrape_pricing.py "URL_HERE"
26	```
27
28	The script outputs structured text to stdout. Capture the output — it contains:
29	- Page title
30	- All visible text content
31	- Button labels (CTAs)
32	- Plan names and prices
33	- Feature list items
34
35	If the script fails (timeout, blocked, invalid URL), tell the user:
36	"The page could not be scraped: [error]. Try a different URL or check
37	if the site blocks bots."
38
39	---
40
41	## Step 3: Evaluate Against 12 Psychology Principles
42
43	Analyze the scraped content against each principle. For each, assign:
44	- ✅ Pass — clearly present and well-executed
45	- ⚠️ Needs Work — present but weak or could be improved
46	- ❌ Missing — not present at all
47
48	### The 12 Principles:
49
50	1. Anchoring — Is there a high-priced plan shown first or prominently to
51	make others feel cheaper?
52
53	2. Decoy Effect — Is there a middle-tier plan designed to make the top
54	tier look like better value?
55
56	3. Loss Aversion Framing — Does copy use "don't miss out", "limited",
57	"you'll lose access" rather than purely gain language?
58
59	4. Feature-vs-Value Naming — Do plan names/descriptions highlight
60	outcomes ("Close more deals") vs just features ("10 seats")?
61
62	5. Social Proof Placement — Are testimonials, logos, or user counts
63	shown near pricing tiers (not just on a separate page)?
64
65	6. Urgency / Scarcity Signals — Is there a countdown timer, limited
66	spots badge, or "offer ends" language?
67
68	7. Plan Naming Psychology — Are plan names aspirational
69	(Starter/Growth/Scale) vs generic (Basic/Pro/Enterprise)?
70
71	8. CTA Button Copy — Do CTAs say action-outcome ("Start growing free")
72	vs generic ("Sign up" or "Get started")?
73
74	9. Free Trial vs Freemium Framing — Is the free offer framed clearly?
75	Does it reduce friction or create confusion?
76
77	10. Price Ending Tactics — Do prices end in 9 ($49, $99) for perceived
78	value, or round numbers ($50, $100) for premium feel?
79
80	11. Visual Hierarchy of Tiers — Is the recommended/popular plan visually
81	highlighted (badge, border, size difference)?
82
83	12. Guarantee / Trust Signal Presence — Is there a money-back guarantee,
84	"no credit card required", or security badge near the CTA?
85
86	---
87
88	## Step 4: Generate the Audit Report
89
90	Output the report in this exact Markdown structure:
91
92	```
93	# Pricing Page Psychology Audit
94	URL: [URL]
95	Audited on: [today's date]
96	Overall Score: X/12 principles passing
97
98	---
99
100	## Audit Results
101
102	### 1. Anchoring — ✅ Pass / ⚠️ Needs Work / ❌ Missing
103	What we found: [1-2 sentences from the page]
104	Suggestion: [Specific rewrite or change to make]
105
106	[Repeat for all 12 principles]
107
108	---
109
110	## 🏆 Top 3 Quick Wins
111
112	These are your highest-leverage changes, prioritized by impact vs effort:
113
114	Quick Win #1 — [Principle name]
115	Current: "[exact copy from page]"
116	Rewrite to: "[your improved version]"
117	Why: [1 sentence on the psychological mechanism]
118
119	Quick Win #2 — [Principle name]
120	...
121
122	Quick Win #3 — [Principle name]
123	...
124	```
125
126	---
127
128	## Step 5: Self-QA Before Output
129
130	Check before presenting the report:
131	- [ ] All 12 principles are scored (none skipped)
132	- [ ] Each "Suggestion" is specific — no generic advice like "add social proof"
133	- [ ] Quick Wins cite actual copy from the page (not invented)
134	- [ ] Scores reflect what is literally present in the scraped content
135	- [ ] Date is today's actual date
136
137	Fix any violation before output.
138
139	---
140
141	## Step 6: Offer Follow-ups
142
143	After presenting the report, offer:
144	1. "Export this as a PDF-ready Markdown file"
145	2. "Generate rewrite copy for all CTAs on this page"
146	3. "Compare against a competitor's pricing page"
147	4. "Build a prioritized action plan for the dev team"

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pricing-page-psychology-audit

24installs59forks

View on GitHub

How to install pricing-page-psychology-audit?

varnan-tech/opendirectory/pricing-page-psychology-audit

$npx -y skills add Varnan-Tech/opendirectory --skill pricing-page-psychology-audit

Installs into the current project.

Summary

Audits any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked improvement report with specific rewrite suggestions and quick wins.

Files · 1

View on GitHub

SKILL.md

1	# Pricing Page Psychology Audit
2
3	Scrape any SaaS pricing page and audit it against 12 proven pricing psychology
4	principles. Get a scored Markdown report with specific rewrite suggestions per
5	tier and a "Top 3 Quick Wins" section.
6
7	---
8
9	## Step 1: Get the Target URL
10
11	Ask the user:
12	"Which SaaS pricing page should I audit? Share the full URL
13	(e.g. https://linear.app/pricing)"
14
15	If no URL is provided, stop and ask. Do not proceed without a valid URL
16	starting with http:// or https://.
17
18	---
19
20	## Step 2: Run the Scraper
21
22	Run the scraper script with the URL:
23
24	```bash
25	python scripts/scrape_pricing.py "URL_HERE"
26	```
27
28	The script outputs structured text to stdout. Capture the output — it contains:
29	- Page title
30	- All visible text content
31	- Button labels (CTAs)
32	- Plan names and prices
33	- Feature list items
34
35	If the script fails (timeout, blocked, invalid URL), tell the user:
36	"The page could not be scraped: [error]. Try a different URL or check
37	if the site blocks bots."
38
39	---
40
41	## Step 3: Evaluate Against 12 Psychology Principles
42
43	Analyze the scraped content against each principle. For each, assign:
44	- ✅ Pass — clearly present and well-executed
45	- ⚠️ Needs Work — present but weak or could be improved
46	- ❌ Missing — not present at all
47
48	### The 12 Principles:
49
50	1. Anchoring — Is there a high-priced plan shown first or prominently to
51	make others feel cheaper?
52
53	2. Decoy Effect — Is there a middle-tier plan designed to make the top
54	tier look like better value?
55
56	3. Loss Aversion Framing — Does copy use "don't miss out", "limited",
57	"you'll lose access" rather than purely gain language?
58
59	4. Feature-vs-Value Naming — Do plan names/descriptions highlight
60	outcomes ("Close more deals") vs just features ("10 seats")?
61
62	5. Social Proof Placement — Are testimonials, logos, or user counts
63	shown near pricing tiers (not just on a separate page)?
64
65	6. Urgency / Scarcity Signals — Is there a countdown timer, limited
66	spots badge, or "offer ends" language?
67
68	7. Plan Naming Psychology — Are plan names aspirational
69	(Starter/Growth/Scale) vs generic (Basic/Pro/Enterprise)?
70
71	8. CTA Button Copy — Do CTAs say action-outcome ("Start growing free")
72	vs generic ("Sign up" or "Get started")?
73
74	9. Free Trial vs Freemium Framing — Is the free offer framed clearly?
75	Does it reduce friction or create confusion?
76
77	10. Price Ending Tactics — Do prices end in 9 ($49, $99) for perceived
78	value, or round numbers ($50, $100) for premium feel?
79
80	11. Visual Hierarchy of Tiers — Is the recommended/popular plan visually
81	highlighted (badge, border, size difference)?
82
83	12. Guarantee / Trust Signal Presence — Is there a money-back guarantee,
84	"no credit card required", or security badge near the CTA?
85
86	---
87
88	## Step 4: Generate the Audit Report
89
90	Output the report in this exact Markdown structure:
91
92	```
93	# Pricing Page Psychology Audit
94	URL: [URL]
95	Audited on: [today's date]
96	Overall Score: X/12 principles passing
97
98	---
99
100	## Audit Results
101
102	### 1. Anchoring — ✅ Pass / ⚠️ Needs Work / ❌ Missing
103	What we found: [1-2 sentences from the page]
104	Suggestion: [Specific rewrite or change to make]
105
106	[Repeat for all 12 principles]
107
108	---
109
110	## 🏆 Top 3 Quick Wins
111
112	These are your highest-leverage changes, prioritized by impact vs effort:
113
114	Quick Win #1 — [Principle name]
115	Current: "[exact copy from page]"
116	Rewrite to: "[your improved version]"
117	Why: [1 sentence on the psychological mechanism]
118
119	Quick Win #2 — [Principle name]
120	...
121
122	Quick Win #3 — [Principle name]
123	...
124	```
125
126	---
127
128	## Step 5: Self-QA Before Output
129
130	Check before presenting the report:
131	- [ ] All 12 principles are scored (none skipped)
132	- [ ] Each "Suggestion" is specific — no generic advice like "add social proof"
133	- [ ] Quick Wins cite actual copy from the page (not invented)
134	- [ ] Scores reflect what is literally present in the scraped content
135	- [ ] Date is today's actual date
136
137	Fix any violation before output.
138
139	---
140
141	## Step 6: Offer Follow-ups
142
143	After presenting the report, offer:
144	1. "Export this as a PDF-ready Markdown file"
145	2. "Generate rewrite copy for all CTAs on this page"
146	3. "Compare against a competitor's pricing page"
147	4. "Build a prioritized action plan for the dev team"

People who liked this also viewed

6 picks

Type