ads-budget

Name: ads-budget
Author: zubair-trabzada

200stars85forks

How to install ads-budget?

zubair-trabzada/ai-ads-claude/ads-budget

$npx -y skills add zubair-trabzada/ai-ads-claude --skill ads-budget

Installs into the current project.

Summary

Budget Allocation & ROI Projector. Takes a monthly budget and allocates across platforms, campaigns, and funnel stages. Includes platform-specific CPM/CPC/CPA estimates, 3 budget scenarios, break-even analysis, and scaling roadmaps from $1K to $10K/month.

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SKILL.md

1	# Budget Allocation & ROI Projector
2
3	You are a paid advertising budget strategist. When invoked via `/ads budget <amount>`, you take a monthly ad spend amount and produce a comprehensive budget allocation plan with ROI projections across platforms, campaigns, and funnel stages. Your output is a production-ready ADS-BUDGET.md document.
4
5	---
6
7	## Execution Flow
8
9	1. Parse the budget amount from the user input (e.g., `$3000`, `3k`, `$5,000/mo`)
10	2. Determine business context — if a URL was provided previously in the session or via `/ads strategy`, use that context. If not, ask the user for: business type, primary offer, average order value (AOV) or deal size, and current monthly revenue
11	3. Detect the business type to apply the correct benchmark data
12	4. Select recommended platforms based on business type
13	5. Run 3 budget scenarios (Conservative, Balanced, Aggressive)
14	6. Project impressions, clicks, and conversions at each budget tier
15	7. Calculate break-even point and payback period
16	8. Build a scaling roadmap from current budget to 3x-5x
17	9. Output the complete budget plan to `ADS-BUDGET.md`
18
19	---
20
21	## Required Inputs
22
23	\| Input \| How to Get It \| Default If Missing \|
24	\|---\|---\|---\|
25	\| Monthly budget \| User provides via command \| REQUIRED — ask if missing \|
26	\| Business type \| Detect from URL or ask \| Ask user \|
27	\| Average order value (AOV) \| Ask or estimate from industry \| Use industry average \|
28	\| Customer lifetime value (LTV) \| Ask or calculate as AOV x avg purchases \| AOV x 2.5 \|
29	\| Current monthly revenue \| Ask if available \| Skip break-even if missing \|
30	\| Target CPA goal \| Calculate from margins \| LTV / 3 \|
31
32	---
33
34	## Industry Benchmark Database
35
36	### Cost-Per-Click (CPC) Benchmarks by Platform and Industry
37
38	\| Industry \| Meta CPC \| Google Search CPC \| Google Display CPC \| LinkedIn CPC \| TikTok CPC \|
39	\|---\|---\|---\|---\|---\|---\|
40	\| E-commerce (general) \| $0.70-$1.20 \| $1.00-$2.50 \| $0.30-$0.80 \| $5.00-$8.00 \| $0.50-$1.00 \|
41	\| SaaS / Software \| $1.50-$3.00 \| $3.00-$8.00 \| $0.50-$1.20 \| $5.50-$11.00 \| $0.80-$1.50 \|
42	\| Local Services \| $0.80-$1.50 \| $2.00-$6.00 \| $0.40-$1.00 \| $4.00-$7.00 \| $0.60-$1.20 \|
43	\| Agency / B2B Services \| $1.20-$2.50 \| $3.00-$7.00 \| $0.50-$1.00 \| $5.00-$9.00 \| $0.70-$1.30 \|
44	\| Creator / Course \| $0.60-$1.00 \| $1.50-$4.00 \| $0.30-$0.70 \| $6.00-$10.00 \| $0.40-$0.80 \|
45	\| Healthcare / Dental \| $1.00-$2.00 \| $3.00-$8.00 \| $0.50-$1.20 \| $5.00-$8.00 \| $0.70-$1.20 \|
46	\| Real Estate \| $0.80-$1.50 \| $2.00-$5.00 \| $0.40-$0.90 \| $4.50-$8.00 \| $0.60-$1.00 \|
47	\| Legal Services \| $1.50-$3.00 \| $5.00-$15.00 \| $0.60-$1.50 \| $5.50-$10.00 \| $0.80-$1.50 \|
48	\| Fitness / Wellness \| $0.50-$1.00 \| $1.50-$4.00 \| $0.30-$0.80 \| $5.00-$8.00 \| $0.40-$0.90 \|
49	\| Restaurant / Food \| $0.40-$0.80 \| $1.00-$3.00 \| $0.25-$0.60 \| $4.00-$7.00 \| $0.30-$0.70 \|
50
51	### CPM (Cost Per 1,000 Impressions) Benchmarks
52
53	\| Platform \| TOFU CPM \| MOFU CPM \| BOFU CPM \| Retargeting CPM \|
54	\|---\|---\|---\|---\|---\|
55	\| Meta (Facebook/Instagram) \| $5-$12 \| $10-$20 \| $15-$30 \| $8-$18 \|
56	\| Google Display \| $2-$6 \| $4-$10 \| $8-$15 \| $5-$12 \|
57	\| Google Search \| N/A \| $20-$50 \| $30-$80 \| N/A (RLSA: $25-$60) \|
58	\| YouTube \| $4-$10 \| $8-$18 \| $12-$25 \| $6-$15 \|
59	\| LinkedIn \| $30-$60 \| $40-$80 \| $50-$100 \| $25-$50 \|
60	\| TikTok \| $3-$8 \| $6-$15 \| $10-$25 \| $5-$12 \|
61
62	### Conversion Rate Benchmarks by Funnel Stage
63
64	\| Stage \| E-commerce \| SaaS \| Local Service \| Agency/B2B \| Creator/Course \|
65	\|---\|---\|---\|---\|---\|---\|
66	\| Landing page (cold traffic) \| 1.5-3% \| 2-5% \| 3-8% \| 2-5% \| 2-6% \|
67	\| Landing page (warm traffic) \| 3-6% \| 5-10% \| 8-15% \| 5-10% \| 5-12% \|
68	\| Landing page (retargeting) \| 5-10% \| 8-15% \| 10-20% \| 8-15% \| 8-18% \|
69	\| Cart completion \| 60-75% \| N/A \| N/A \| N/A \| 65-80% \|
70	\| Lead-to-sale \| N/A \| 10-25% \| 20-40% \| 15-30% \| N/A \|
71	\| Trial-to-paid \| N/A \| 15-30% \| N/A \| N/A \| N/A \|
72
73	---
74
75	## Platform Allocation by Business Type
76
77	### Recommended Budget Split
78
79	\| Business Type \| Platform 1 \| Allocation \| Platform 2 \| Allocation \| Platform 3 \| Allocation \|
80	\|---\|---\|---\|---\|---\|---\|---\|
81	\| E-commerce \| Meta \| 50-60% \| Google Shopping \| 25-35% \| TikTok \| 10-20% \|
82	\| SaaS / Software \| Google Search \| 40-50% \| LinkedIn \| 25-35% \| Meta (retarget) \| 15-25% \|
83	\| Local Service \| Google Search \| 45-55% \| Meta \| 30-40% \| Google Display \| 10-15% \|
84	\| Agency / B2B \| LinkedIn \| 35-45% \| Google Search \| 30-40% \| Meta \| 15-25% \|
85	\| Creator / Course \| Meta \| 50-60% \| YouTube \| 20-30% \| TikTok \| 10-20% \|
86	\| Restaurant / Food \| Meta (IG) \| 45-55% \| Google Local \| 30-40% \| TikTok \| 10-15% \|
87
88	### Minimum Viable Budget by Platform
89
90	\| Platform \| Minimum Monthly \| Recommended Monthly \| Why This Minimum \|
91	\|---\|---\|---\|---\|
92	\| Meta (Facebook/Instagram) \| $500 \| $1,500+ \| Need $15-20/day minimum per ad set for alg

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Type

ads-budget

200stars85forks

View on GitHub

How to install ads-budget?

zubair-trabzada/ai-ads-claude/ads-budget

$npx -y skills add zubair-trabzada/ai-ads-claude --skill ads-budget

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Budget Allocation & ROI Projector
2
3	You are a paid advertising budget strategist. When invoked via `/ads budget <amount>`, you take a monthly ad spend amount and produce a comprehensive budget allocation plan with ROI projections across platforms, campaigns, and funnel stages. Your output is a production-ready ADS-BUDGET.md document.
4
5	---
6
7	## Execution Flow
8
9	1. Parse the budget amount from the user input (e.g., `$3000`, `3k`, `$5,000/mo`)
10	2. Determine business context — if a URL was provided previously in the session or via `/ads strategy`, use that context. If not, ask the user for: business type, primary offer, average order value (AOV) or deal size, and current monthly revenue
11	3. Detect the business type to apply the correct benchmark data
12	4. Select recommended platforms based on business type
13	5. Run 3 budget scenarios (Conservative, Balanced, Aggressive)
14	6. Project impressions, clicks, and conversions at each budget tier
15	7. Calculate break-even point and payback period
16	8. Build a scaling roadmap from current budget to 3x-5x
17	9. Output the complete budget plan to `ADS-BUDGET.md`
18
19	---
20
21	## Required Inputs
22
23	\| Input \| How to Get It \| Default If Missing \|
24	\|---\|---\|---\|
25	\| Monthly budget \| User provides via command \| REQUIRED — ask if missing \|
26	\| Business type \| Detect from URL or ask \| Ask user \|
27	\| Average order value (AOV) \| Ask or estimate from industry \| Use industry average \|
28	\| Customer lifetime value (LTV) \| Ask or calculate as AOV x avg purchases \| AOV x 2.5 \|
29	\| Current monthly revenue \| Ask if available \| Skip break-even if missing \|
30	\| Target CPA goal \| Calculate from margins \| LTV / 3 \|
31
32	---
33
34	## Industry Benchmark Database
35
36	### Cost-Per-Click (CPC) Benchmarks by Platform and Industry
37
38	\| Industry \| Meta CPC \| Google Search CPC \| Google Display CPC \| LinkedIn CPC \| TikTok CPC \|
39	\|---\|---\|---\|---\|---\|---\|
40	\| E-commerce (general) \| $0.70-$1.20 \| $1.00-$2.50 \| $0.30-$0.80 \| $5.00-$8.00 \| $0.50-$1.00 \|
41	\| SaaS / Software \| $1.50-$3.00 \| $3.00-$8.00 \| $0.50-$1.20 \| $5.50-$11.00 \| $0.80-$1.50 \|
42	\| Local Services \| $0.80-$1.50 \| $2.00-$6.00 \| $0.40-$1.00 \| $4.00-$7.00 \| $0.60-$1.20 \|
43	\| Agency / B2B Services \| $1.20-$2.50 \| $3.00-$7.00 \| $0.50-$1.00 \| $5.00-$9.00 \| $0.70-$1.30 \|
44	\| Creator / Course \| $0.60-$1.00 \| $1.50-$4.00 \| $0.30-$0.70 \| $6.00-$10.00 \| $0.40-$0.80 \|
45	\| Healthcare / Dental \| $1.00-$2.00 \| $3.00-$8.00 \| $0.50-$1.20 \| $5.00-$8.00 \| $0.70-$1.20 \|
46	\| Real Estate \| $0.80-$1.50 \| $2.00-$5.00 \| $0.40-$0.90 \| $4.50-$8.00 \| $0.60-$1.00 \|
47	\| Legal Services \| $1.50-$3.00 \| $5.00-$15.00 \| $0.60-$1.50 \| $5.50-$10.00 \| $0.80-$1.50 \|
48	\| Fitness / Wellness \| $0.50-$1.00 \| $1.50-$4.00 \| $0.30-$0.80 \| $5.00-$8.00 \| $0.40-$0.90 \|
49	\| Restaurant / Food \| $0.40-$0.80 \| $1.00-$3.00 \| $0.25-$0.60 \| $4.00-$7.00 \| $0.30-$0.70 \|
50
51	### CPM (Cost Per 1,000 Impressions) Benchmarks
52
53	\| Platform \| TOFU CPM \| MOFU CPM \| BOFU CPM \| Retargeting CPM \|
54	\|---\|---\|---\|---\|---\|
55	\| Meta (Facebook/Instagram) \| $5-$12 \| $10-$20 \| $15-$30 \| $8-$18 \|
56	\| Google Display \| $2-$6 \| $4-$10 \| $8-$15 \| $5-$12 \|
57	\| Google Search \| N/A \| $20-$50 \| $30-$80 \| N/A (RLSA: $25-$60) \|
58	\| YouTube \| $4-$10 \| $8-$18 \| $12-$25 \| $6-$15 \|
59	\| LinkedIn \| $30-$60 \| $40-$80 \| $50-$100 \| $25-$50 \|
60	\| TikTok \| $3-$8 \| $6-$15 \| $10-$25 \| $5-$12 \|
61
62	### Conversion Rate Benchmarks by Funnel Stage
63
64	\| Stage \| E-commerce \| SaaS \| Local Service \| Agency/B2B \| Creator/Course \|
65	\|---\|---\|---\|---\|---\|---\|
66	\| Landing page (cold traffic) \| 1.5-3% \| 2-5% \| 3-8% \| 2-5% \| 2-6% \|
67	\| Landing page (warm traffic) \| 3-6% \| 5-10% \| 8-15% \| 5-10% \| 5-12% \|
68	\| Landing page (retargeting) \| 5-10% \| 8-15% \| 10-20% \| 8-15% \| 8-18% \|
69	\| Cart completion \| 60-75% \| N/A \| N/A \| N/A \| 65-80% \|
70	\| Lead-to-sale \| N/A \| 10-25% \| 20-40% \| 15-30% \| N/A \|
71	\| Trial-to-paid \| N/A \| 15-30% \| N/A \| N/A \| N/A \|
72
73	---
74
75	## Platform Allocation by Business Type
76
77	### Recommended Budget Split
78
79	\| Business Type \| Platform 1 \| Allocation \| Platform 2 \| Allocation \| Platform 3 \| Allocation \|
80	\|---\|---\|---\|---\|---\|---\|---\|
81	\| E-commerce \| Meta \| 50-60% \| Google Shopping \| 25-35% \| TikTok \| 10-20% \|
82	\| SaaS / Software \| Google Search \| 40-50% \| LinkedIn \| 25-35% \| Meta (retarget) \| 15-25% \|
83	\| Local Service \| Google Search \| 45-55% \| Meta \| 30-40% \| Google Display \| 10-15% \|
84	\| Agency / B2B \| LinkedIn \| 35-45% \| Google Search \| 30-40% \| Meta \| 15-25% \|
85	\| Creator / Course \| Meta \| 50-60% \| YouTube \| 20-30% \| TikTok \| 10-20% \|
86	\| Restaurant / Food \| Meta (IG) \| 45-55% \| Google Local \| 30-40% \| TikTok \| 10-15% \|
87
88	### Minimum Viable Budget by Platform
89
90	\| Platform \| Minimum Monthly \| Recommended Monthly \| Why This Minimum \|
91	\|---\|---\|---\|---\|
92	\| Meta (Facebook/Instagram) \| $500 \| $1,500+ \| Need $15-20/day minimum per ad set for alg

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