ads-hooks

Name: ads-hooks
Author: zubair-trabzada

200stars85forks

How to install ads-hooks?

zubair-trabzada/ai-ads-claude/ads-hooks

$npx -y skills add zubair-trabzada/ai-ads-claude --skill ads-hooks

Installs into the current project.

Summary

Generates 20+ scroll-stopping ad hooks organized by psychological angle (pain, curiosity, social proof, contrarian, urgency) with platform-specific formatting, A/B variations, and psychology breakdowns

Files · 1

View on GitHub

SKILL.md

1	# Scroll-Stopping Hook Generator
2
3	## Skill Purpose
4	Generate 20+ battle-tested hooks that stop the scroll across every major ad platform. Hooks are the single most important element in any ad — the first 1-3 seconds determine whether your ad gets watched or ignored. This skill produces hooks organized by psychological angle, each with platform-specific formatting, an A/B variation, a psychology breakdown explaining why it works, and guidance on where to use it. Output is ready to plug directly into ad copy, video scripts, or email subject lines.
5
6	## When to Use
7	- User runs `/ads hooks`
8	- User asks for scroll-stopping hooks, opening lines, or attention-grabbers
9	- Called as a subagent from `/ads strategy` (the main orchestrator)
10	- User needs hooks for ad creative, video intros, or email campaigns
11	- User wants to improve CTR on existing ads by testing new hooks
12
13	## Input Requirements
14	- Required: Business context — a URL, product/service description, or prior strategy data
15	- Optional: Target persona, specific platform focus, industry vertical, offer details
16
17	## How to Execute
18
19	### Step 1: Gather Business & Audience Context
20
21	If a URL is provided, fetch it using `WebFetch` and extract:
22	- Business name, industry, and niche
23	- Core value proposition and USPs
24	- Target audience indicators
25	- Pain points the product/service solves
26	- Price point and offer structure
27	- Social proof assets (review count, client count, awards)
28	- Competitor landscape
29
30	Run supplementary research:
31	```
32	WebSearch: "[Industry]" best performing ad hooks
33	WebSearch: "[Industry]" viral ad examples
34	WebSearch: "[Product category]" ad copy examples high CTR
35	```
36
37	Establish the hook foundation:
38
39	```markdown
40	## Hook Foundation
41
42	Business: [Name]
43	Product/Service: [What they sell]
44	Target Audience: [Primary persona in 1 sentence]
45	Core Pain Point: [The #1 problem the audience has]
46	Core Desire: [The #1 outcome the audience wants]
47	USP: [What makes this different from competitors]
48	Proof Points: [Stats, results, testimonials available]
49	Offer: [Current promotion, pricing, free trial]
50	```
51
52	### Step 2: Generate Hooks by Psychological Angle
53
54	Generate 20+ hooks minimum distributed across 5 psychological angles:
55
56	---
57
58	#### Angle 1: Pain/Problem Hooks (5 minimum)
59
60	These hooks work by calling out a pain the audience already feels. They create instant recognition — "that's me!" — which stops the scroll.
61
62	Psychology: Loss aversion. People are 2x more motivated to avoid pain than to gain pleasure. Pain hooks activate the amygdala's threat detection system.
63
64	Template patterns:
65	- "Stop [doing painful thing] and start [doing desired thing]"
66	- "If you're still [painful situation], here's why..."
67	- "[Number]% of [audience] are making this [topic] mistake"
68	- "The [topic] mistake that's costing you [specific loss]"
69	- "You're losing [specific amount] every [time period] because..."
70
71	For each hook:
72
73	```markdown
74	### Hook P[number]: [Hook Text]
75
76	Full text: [The complete hook — 1-2 sentences max]
77	A/B variation: [Alternate version testing a different angle or word choice]
78	Character count: [count] characters
79	Best platform(s): [where this hook performs best]
80	Funnel stage: [TOFU / MOFU / BOFU]
81	Why it works: [2-3 sentences on the psychology — which cognitive bias, emotional trigger, or pattern interrupt is at play]
82	How to use it:
83	- Facebook/Instagram ad: [how to format — as primary text opening, headline, or text overlay]
84	- TikTok/Reels: [how to deliver — on-screen text, voiceover opening, or both]
85	- Google ad: [how to adapt — as headline, description opening]
86	- YouTube pre-roll: [how to deliver in first 5 seconds]
87	- Email subject line: [adapted version for email]
88	Emoji treatment: [which emojis to add and where, or "none — let the words hit"]
89	Hashtag pairing: [2-3 relevant hashtags if used on social]
90	```
91
92	---
93
94	#### Angle 2: Curiosity/Question Hooks (5 minimum)
95
96	These hooks create an information gap that the viewer must close. The brain cannot tolerate an open loop — curiosity is physically uncomfortable until resolved.
97
98	Psychology: The Zeigarnik Effect. Unfinished thoughts create cognitive tension. Question hooks exploit the brain's compulsion to find answers.
99
100	Template patterns:
101	- "What happens when you [unexpected action] with [topic]?"
102	- "I tested [thing] for [time period]. Here's what happened..."
103	- "The [topic] secret that [authority] don't want you to know"
104	- "Why do [successful people] always [unexpected behavior]?"
105	- "I asked [number] [experts] one question. Their answer shocked me."
106	- "This [simple thing] changed my [topic] forever. (Not what you think.)"
107
108	For each hook, use the same template as Angle 1.
109
110	---
111
112	####

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6 picks

Type

ads-hooks

200stars85forks

View on GitHub

How to install ads-hooks?

zubair-trabzada/ai-ads-claude/ads-hooks

$npx -y skills add zubair-trabzada/ai-ads-claude --skill ads-hooks

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Scroll-Stopping Hook Generator
2
3	## Skill Purpose
4	Generate 20+ battle-tested hooks that stop the scroll across every major ad platform. Hooks are the single most important element in any ad — the first 1-3 seconds determine whether your ad gets watched or ignored. This skill produces hooks organized by psychological angle, each with platform-specific formatting, an A/B variation, a psychology breakdown explaining why it works, and guidance on where to use it. Output is ready to plug directly into ad copy, video scripts, or email subject lines.
5
6	## When to Use
7	- User runs `/ads hooks`
8	- User asks for scroll-stopping hooks, opening lines, or attention-grabbers
9	- Called as a subagent from `/ads strategy` (the main orchestrator)
10	- User needs hooks for ad creative, video intros, or email campaigns
11	- User wants to improve CTR on existing ads by testing new hooks
12
13	## Input Requirements
14	- Required: Business context — a URL, product/service description, or prior strategy data
15	- Optional: Target persona, specific platform focus, industry vertical, offer details
16
17	## How to Execute
18
19	### Step 1: Gather Business & Audience Context
20
21	If a URL is provided, fetch it using `WebFetch` and extract:
22	- Business name, industry, and niche
23	- Core value proposition and USPs
24	- Target audience indicators
25	- Pain points the product/service solves
26	- Price point and offer structure
27	- Social proof assets (review count, client count, awards)
28	- Competitor landscape
29
30	Run supplementary research:
31	```
32	WebSearch: "[Industry]" best performing ad hooks
33	WebSearch: "[Industry]" viral ad examples
34	WebSearch: "[Product category]" ad copy examples high CTR
35	```
36
37	Establish the hook foundation:
38
39	```markdown
40	## Hook Foundation
41
42	Business: [Name]
43	Product/Service: [What they sell]
44	Target Audience: [Primary persona in 1 sentence]
45	Core Pain Point: [The #1 problem the audience has]
46	Core Desire: [The #1 outcome the audience wants]
47	USP: [What makes this different from competitors]
48	Proof Points: [Stats, results, testimonials available]
49	Offer: [Current promotion, pricing, free trial]
50	```
51
52	### Step 2: Generate Hooks by Psychological Angle
53
54	Generate 20+ hooks minimum distributed across 5 psychological angles:
55
56	---
57
58	#### Angle 1: Pain/Problem Hooks (5 minimum)
59
60	These hooks work by calling out a pain the audience already feels. They create instant recognition — "that's me!" — which stops the scroll.
61
62	Psychology: Loss aversion. People are 2x more motivated to avoid pain than to gain pleasure. Pain hooks activate the amygdala's threat detection system.
63
64	Template patterns:
65	- "Stop [doing painful thing] and start [doing desired thing]"
66	- "If you're still [painful situation], here's why..."
67	- "[Number]% of [audience] are making this [topic] mistake"
68	- "The [topic] mistake that's costing you [specific loss]"
69	- "You're losing [specific amount] every [time period] because..."
70
71	For each hook:
72
73	```markdown
74	### Hook P[number]: [Hook Text]
75
76	Full text: [The complete hook — 1-2 sentences max]
77	A/B variation: [Alternate version testing a different angle or word choice]
78	Character count: [count] characters
79	Best platform(s): [where this hook performs best]
80	Funnel stage: [TOFU / MOFU / BOFU]
81	Why it works: [2-3 sentences on the psychology — which cognitive bias, emotional trigger, or pattern interrupt is at play]
82	How to use it:
83	- Facebook/Instagram ad: [how to format — as primary text opening, headline, or text overlay]
84	- TikTok/Reels: [how to deliver — on-screen text, voiceover opening, or both]
85	- Google ad: [how to adapt — as headline, description opening]
86	- YouTube pre-roll: [how to deliver in first 5 seconds]
87	- Email subject line: [adapted version for email]
88	Emoji treatment: [which emojis to add and where, or "none — let the words hit"]
89	Hashtag pairing: [2-3 relevant hashtags if used on social]
90	```
91
92	---
93
94	#### Angle 2: Curiosity/Question Hooks (5 minimum)
95
96	These hooks create an information gap that the viewer must close. The brain cannot tolerate an open loop — curiosity is physically uncomfortable until resolved.
97
98	Psychology: The Zeigarnik Effect. Unfinished thoughts create cognitive tension. Question hooks exploit the brain's compulsion to find answers.
99
100	Template patterns:
101	- "What happens when you [unexpected action] with [topic]?"
102	- "I tested [thing] for [time period]. Here's what happened..."
103	- "The [topic] secret that [authority] don't want you to know"
104	- "Why do [successful people] always [unexpected behavior]?"
105	- "I asked [number] [experts] one question. Their answer shocked me."
106	- "This [simple thing] changed my [topic] forever. (Not what you think.)"
107
108	For each hook, use the same template as Angle 1.
109
110	---
111
112	####

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6 picks

Type