ads-keywords

Name: ads-keywords
Author: zubair-trabzada

200stars85forks

How to install ads-keywords?

zubair-trabzada/ai-ads-claude/ads-keywords

$npx -y skills add zubair-trabzada/ai-ads-claude --skill ads-keywords

Installs into the current project.

Summary

Builds a complete Google Ads keyword strategy with search intent mapping, ad group structure, match type recommendations, negative keyword lists, estimated CPC ranges, Quality Score optimization, and ready-to-implement campaign architecture

Files · 1

View on GitHub

SKILL.md

1	# Google Ads Keyword Strategy
2
3	## Skill Purpose
4	Build a complete, implementation-ready Google Ads keyword strategy from scratch. This skill maps search intent across the entire buyer journey, organizes keywords into tightly themed ad groups, recommends match types, builds comprehensive negative keyword lists, estimates CPC ranges by cluster, provides Quality Score optimization tips, and outputs a campaign structure with headline and description suggestions for every ad group. The output is detailed enough that an ad buyer can build the campaigns in Google Ads Manager without additional research.
5
6	## When to Use
7	- User runs `/ads keywords <url>`
8	- User asks for Google Ads keyword research, keyword strategy, or search campaign planning
9	- Called as a subagent from `/ads strategy` (the main orchestrator)
10	- User wants to launch or improve Google search campaigns
11	- User needs keyword grouping, negative keywords, or ad group architecture
12
13	## Input Requirements
14	- Required: A business URL to analyze
15	- Optional: Target location/geography, monthly budget, existing Google Ads data, specific products/services to focus on, competitor URLs
16
17	## How to Execute
18
19	### Step 1: Business & Market Intelligence
20
21	Fetch the business URL using `WebFetch` and extract:
22
23	\| Data Point \| Where to Find \|
24	\|---\|---\|
25	\| Business name \| Page title, logo, about page \|
26	\| Industry/category \| Services, products, positioning \|
27	\| Products/services offered \| Product pages, service pages, pricing page \|
28	\| Geographic focus \| Service areas, locations, shipping scope \|
29	\| Price positioning \| Pricing page, product prices, "starting at" text \|
30	\| Current SEO keywords \| Meta titles, H1s, page URLs, blog topics \|
31	\| Value proposition \| Hero section, tagline, about page \|
32	\| Competitor names \| "Why choose us" sections, comparison pages \|
33	\| Customer language \| Testimonials, reviews, FAQ content \|
34
35	Run keyword research searches:
36	```
37	WebSearch: "[Business type]" Google Ads keywords
38	WebSearch: "[Industry]" high intent keywords
39	WebSearch: "[Product/service]" search terms people use
40	WebSearch: "[Business Name]" competitors Google Ads
41	WebSearch: "[Industry]" average CPC Google Ads 2025
42	WebSearch: site:[competitor URL] (to understand competitor positioning)
43	```
44
45	### Step 2: Search Intent Mapping
46
47	Map all discovered keywords into four intent categories:
48
49	```markdown
50	## Search Intent Map
51
52	### 1. Informational Intent (Top of Funnel — Awareness)
53	Users researching, learning, or exploring. Not ready to buy yet.
54
55	Signal words: how to, what is, why, guide, tips, best practices, examples, tutorial, learn
56	Campaign role: Brand awareness, content marketing, remarketing list building
57	Bid strategy: Low bids, target impression share, or skip if budget is tight
58
59	\| Keyword \| Est. Monthly Volume \| Est. CPC \| Competition \| Notes \|
60	\|---\|---\|---\|---\|---\|
61	\| [keyword 1] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
62	\| [keyword 2] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
63	\| [keyword 3] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
64	\| [keyword 4] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
65	\| [keyword 5] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
66	[...continue for 10-15 keywords]
67
68	### 2. Navigational Intent (Mid-Funnel — Consideration)
69	Users looking for a specific brand, product, or website. May be comparing options.
70
71	Signal words: [brand name], [product name], login, pricing, reviews, vs, compare, alternative to
72	Campaign role: Brand defense, competitor conquesting, comparison capture
73	Bid strategy: High bids on branded terms, moderate on competitor terms
74
75	\| Keyword \| Est. Monthly Volume \| Est. CPC \| Competition \| Notes \|
76	\|---\|---\|---\|---\|---\|
77	\| [keyword 1] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
78	\| [keyword 2] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
79	[...continue for 5-10 keywords]
80
81	### 3. Commercial Investigation Intent (Mid-to-Bottom Funnel)
82	Users actively comparing solutions before purchasing. High-value traffic.
83
84	Signal words: best, top, review, comparison, vs, alternative, which, recommended
85	Campaign role: Consideration capture, competitive differentiation
86	Bid strategy: Moderate-to-high bids, maximize conversions
87
88	\| Keyword \| Est. Monthly Volume \| Est. CPC \| Competition \| Notes \|
89	\|---\|---\|---\|---\|---\|
90	\| [keyword 1] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
91	\| [keyword 2] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
92	[...continue for 10-15 keywords]
93
94	### 4. Transactional Intent (Bottom of Funnel — Conversion)
95	Users ready to buy, sign up, or take action. Highest-value keywords.
96
97	Signal words: buy, order, hire, book, schedule, get quote, pricing, cost, near me, free tr

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6 picks

Type

ads-keywords

200stars85forks

View on GitHub

How to install ads-keywords?

zubair-trabzada/ai-ads-claude/ads-keywords

$npx -y skills add zubair-trabzada/ai-ads-claude --skill ads-keywords

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Google Ads Keyword Strategy
2
3	## Skill Purpose
4	Build a complete, implementation-ready Google Ads keyword strategy from scratch. This skill maps search intent across the entire buyer journey, organizes keywords into tightly themed ad groups, recommends match types, builds comprehensive negative keyword lists, estimates CPC ranges by cluster, provides Quality Score optimization tips, and outputs a campaign structure with headline and description suggestions for every ad group. The output is detailed enough that an ad buyer can build the campaigns in Google Ads Manager without additional research.
5
6	## When to Use
7	- User runs `/ads keywords <url>`
8	- User asks for Google Ads keyword research, keyword strategy, or search campaign planning
9	- Called as a subagent from `/ads strategy` (the main orchestrator)
10	- User wants to launch or improve Google search campaigns
11	- User needs keyword grouping, negative keywords, or ad group architecture
12
13	## Input Requirements
14	- Required: A business URL to analyze
15	- Optional: Target location/geography, monthly budget, existing Google Ads data, specific products/services to focus on, competitor URLs
16
17	## How to Execute
18
19	### Step 1: Business & Market Intelligence
20
21	Fetch the business URL using `WebFetch` and extract:
22
23	\| Data Point \| Where to Find \|
24	\|---\|---\|
25	\| Business name \| Page title, logo, about page \|
26	\| Industry/category \| Services, products, positioning \|
27	\| Products/services offered \| Product pages, service pages, pricing page \|
28	\| Geographic focus \| Service areas, locations, shipping scope \|
29	\| Price positioning \| Pricing page, product prices, "starting at" text \|
30	\| Current SEO keywords \| Meta titles, H1s, page URLs, blog topics \|
31	\| Value proposition \| Hero section, tagline, about page \|
32	\| Competitor names \| "Why choose us" sections, comparison pages \|
33	\| Customer language \| Testimonials, reviews, FAQ content \|
34
35	Run keyword research searches:
36	```
37	WebSearch: "[Business type]" Google Ads keywords
38	WebSearch: "[Industry]" high intent keywords
39	WebSearch: "[Product/service]" search terms people use
40	WebSearch: "[Business Name]" competitors Google Ads
41	WebSearch: "[Industry]" average CPC Google Ads 2025
42	WebSearch: site:[competitor URL] (to understand competitor positioning)
43	```
44
45	### Step 2: Search Intent Mapping
46
47	Map all discovered keywords into four intent categories:
48
49	```markdown
50	## Search Intent Map
51
52	### 1. Informational Intent (Top of Funnel — Awareness)
53	Users researching, learning, or exploring. Not ready to buy yet.
54
55	Signal words: how to, what is, why, guide, tips, best practices, examples, tutorial, learn
56	Campaign role: Brand awareness, content marketing, remarketing list building
57	Bid strategy: Low bids, target impression share, or skip if budget is tight
58
59	\| Keyword \| Est. Monthly Volume \| Est. CPC \| Competition \| Notes \|
60	\|---\|---\|---\|---\|---\|
61	\| [keyword 1] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
62	\| [keyword 2] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
63	\| [keyword 3] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
64	\| [keyword 4] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
65	\| [keyword 5] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
66	[...continue for 10-15 keywords]
67
68	### 2. Navigational Intent (Mid-Funnel — Consideration)
69	Users looking for a specific brand, product, or website. May be comparing options.
70
71	Signal words: [brand name], [product name], login, pricing, reviews, vs, compare, alternative to
72	Campaign role: Brand defense, competitor conquesting, comparison capture
73	Bid strategy: High bids on branded terms, moderate on competitor terms
74
75	\| Keyword \| Est. Monthly Volume \| Est. CPC \| Competition \| Notes \|
76	\|---\|---\|---\|---\|---\|
77	\| [keyword 1] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
78	\| [keyword 2] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
79	[...continue for 5-10 keywords]
80
81	### 3. Commercial Investigation Intent (Mid-to-Bottom Funnel)
82	Users actively comparing solutions before purchasing. High-value traffic.
83
84	Signal words: best, top, review, comparison, vs, alternative, which, recommended
85	Campaign role: Consideration capture, competitive differentiation
86	Bid strategy: Moderate-to-high bids, maximize conversions
87
88	\| Keyword \| Est. Monthly Volume \| Est. CPC \| Competition \| Notes \|
89	\|---\|---\|---\|---\|---\|
90	\| [keyword 1] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
91	\| [keyword 2] \| [volume range] \| $[range] \| Low/Med/High \| [note] \|
92	[...continue for 10-15 keywords]
93
94	### 4. Transactional Intent (Bottom of Funnel — Conversion)
95	Users ready to buy, sign up, or take action. Highest-value keywords.
96
97	Signal words: buy, order, hire, book, schedule, get quote, pricing, cost, near me, free tr

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6 picks

Type