$npx -y skills add zubair-trabzada/ai-ads-claude --skill ads-quick60-Second Ad Readiness Snapshot — quick assessment without subagents
| 1 | # 60-Second Ad Readiness Snapshot |
| 2 | |
| 3 | ## Skill Purpose |
| 4 | Perform a rapid ad readiness assessment of a website or business without launching subagents. Fetches the homepage, evaluates value proposition strength, offer clarity, CTA quality, landing page readiness, and trust signal presence. Outputs a compact scorecard with a platform recommendation and estimated starting budget. The entire output must be under 40 lines. |
| 5 | |
| 6 | ## When to Use |
| 7 | - User wants a quick gut-check before investing in a full ad strategy |
| 8 | - User asks "should I run ads?" or "am I ready for ads?" |
| 9 | - User wants a fast assessment without waiting for the full 5-agent analysis |
| 10 | - User is exploring whether paid advertising makes sense for their business |
| 11 | - Triggered by `/ads quick <url>` |
| 12 | |
| 13 | ## When NOT to Use |
| 14 | - User wants a detailed, comprehensive strategy (use `/ads strategy` instead) |
| 15 | - User already has ad data to analyze (use `/ads audit` instead) |
| 16 | - User needs creative briefs (use `/ads creative` instead) |
| 17 | - No URL is provided (this skill requires a URL to fetch) |
| 18 | |
| 19 | ## How to Execute |
| 20 | |
| 21 | ### Step 1: Fetch and Analyze the Homepage |
| 22 | |
| 23 | Use `WebFetch` to retrieve the homepage content. Extract these elements: |
| 24 | |
| 25 | ``` |
| 26 | WebFetch(url) -> Analyze: |
| 27 | 1. Headline / Hero Section — What is the main promise? |
| 28 | 2. Value Proposition — Is it clear what they sell and why it matters? |
| 29 | 3. CTA(s) — What action are they asking visitors to take? |
| 30 | 4. Offer — Is there a specific offer (pricing, free trial, discount)? |
| 31 | 5. Trust Signals — Reviews, testimonials, badges, client logos, certifications? |
| 32 | 6. Visual Quality — Professional images, consistent branding, modern design? |
| 33 | 7. Mobile Indicators — Responsive hints, fast-loading signals? |
| 34 | 8. Contact Info — Phone, email, chat, address visible? |
| 35 | ``` |
| 36 | |
| 37 | ### Step 2: Score 5 Dimensions |
| 38 | |
| 39 | Rate each dimension on a 0-20 scale: |
| 40 | |
| 41 | **1. Value Proposition Strength (0-20)** |
| 42 | | Score | Criteria | |
| 43 | |-------|----------| |
| 44 | | 17-20 | Crystal clear what they do, for whom, and why it's better. Unique mechanism stated. | |
| 45 | | 13-16 | Clear offering, target audience implied, some differentiation. | |
| 46 | | 9-12 | Generic value prop, could apply to many businesses. | |
| 47 | | 5-8 | Vague or buried value proposition. Requires effort to understand. | |
| 48 | | 0-4 | No clear value proposition. Visitor would not know what this business does. | |
| 49 | |
| 50 | **2. Offer Clarity (0-20)** |
| 51 | | Score | Criteria | |
| 52 | |-------|----------| |
| 53 | | 17-20 | Specific offer with pricing, clear next step, and urgency/scarcity element. | |
| 54 | | 13-16 | Offer is visible but lacks urgency or specific pricing. | |
| 55 | | 9-12 | Generic "contact us" or "learn more" without a defined offer. | |
| 56 | | 5-8 | No clear offer — visitor must dig to find what to do next. | |
| 57 | | 0-4 | No offer whatsoever. No pricing, no CTA, no next step. | |
| 58 | |
| 59 | **3. CTA Quality (0-20)** |
| 60 | | Score | Criteria | |
| 61 | |-------|----------| |
| 62 | | 17-20 | Strong, specific CTA above the fold. Action-oriented language. Multiple CTAs in logical places. | |
| 63 | | 13-16 | CTA exists above the fold but is generic ("Learn More", "Contact Us"). | |
| 64 | | 9-12 | CTA exists but is below the fold or hard to find. | |
| 65 | | 5-8 | Weak or confusing CTAs. Multiple competing actions with no hierarchy. | |
| 66 | | 0-4 | No CTA visible. No clear path for the visitor to take action. | |
| 67 | |
| 68 | **4. Landing Page Readiness (0-20)** |
| 69 | | Score | Criteria | |
| 70 | |-------|----------| |
| 71 | | 17-20 | Fast-loading, mobile-friendly, professional design, conversion-optimized layout. | |
| 72 | | 13-16 | Good design, loads reasonably, but not optimized for conversions. | |
| 73 | | 9-12 | Functional but dated design, some UX issues, average load time. | |
| 74 | | 5-8 | Slow, outdated, poor mobile experience, or cluttered layout. | |
| 75 | | 0-4 | Broken, extremely slow, or unprofessional. Would hurt ad performance. | |
| 76 | |
| 77 | **5. Trust Signal Presence (0-20)** |
| 78 | | Score | Criteria | |
| 79 | |-------|----------| |
| 80 | | 17-20 | Multiple trust signals: reviews with star ratings, testimonials with names/photos, client logos, certifications, media mentions. | |
| 81 | | 13-16 | Some trust signals present (reviews or testimonials, but not both). | |
| 82 | | 9-12 | Minimal trust signals — maybe a generic "trusted by" without specifics. | |
| 83 | | 5-8 | Almost no social proof. Only basic contact info as trust signal. | |
| 84 | | 0-4 | No trust signals. Anonymous website with no credibility markers. | |
| 85 | |
| 86 | **Ad Readiness Score** = Sum of all 5 dimensions (0-100) |
| 87 | |
| 88 | ### Step 3: Determine Platform Recommendation |
| 89 | |
| 90 | Based on the business type and readiness score, recommend the best starting platform: |
| 91 | |
| 92 | | Business Type | Primary Platform | Why | Min Budget/Month | |
| 93 | |---------------|-----------------|-----|-----------------| |
| 94 | | Local Service | Google Ads (Search) | High-intent search traffic | $500-$1,500 | |
| 95 | | E-commerce | Meta (FB/IG) | Visual products, impulse purchases | $1,000-$3,000 | |
| 96 | | SaaS B2B | LinkedIn + Google | Professional targeting, search i |