$npx -y skills add zubair-trabzada/ai-ads-claude --skill ads-strategyFull Ad Strategy Orchestrator. Launches 5 parallel subagents to build a complete advertising strategy from a single URL — audience personas, creative concepts, funnel architecture, competitive intelligence, and budget allocation. Produces a composite Ad Readiness Score (0-100) wi
| 1 | # Full Ad Strategy Orchestrator |
| 2 | |
| 3 | ## Skill Purpose |
| 4 | |
| 5 | Perform a comprehensive, end-to-end advertising strategy build for any business from a single URL. This is the flagship command of the AI Ads Strategist — it launches 5 parallel subagents simultaneously to analyze every dimension of ad readiness, then synthesizes all findings into a unified strategy document with a composite Ad Readiness Score (0-100). |
| 6 | |
| 7 | The output is a client-ready deliverable that covers audience research, creative strategy, funnel architecture, competitive positioning, and budget allocation — the kind of document an agency would charge $3,000-$10,000 to produce. |
| 8 | |
| 9 | ## When to Use |
| 10 | |
| 11 | - User runs `/ads strategy <url>` |
| 12 | - User asks for a "full ad strategy", "complete advertising plan", or "ad audit" |
| 13 | - User wants everything in one command without running individual ad skills separately |
| 14 | - User needs a single deliverable covering all advertising dimensions |
| 15 | - User is preparing to launch paid ads and wants a complete roadmap |
| 16 | |
| 17 | ## Input Requirements |
| 18 | |
| 19 | - **Required:** A business URL to analyze |
| 20 | - **Optional:** Monthly budget, target geography, industry context, specific platforms of interest |
| 21 | |
| 22 | --- |
| 23 | |
| 24 | ## How to Execute |
| 25 | |
| 26 | This skill runs 3 phases. Phase 1 gathers intelligence. Phase 2 launches 5 parallel subagents. Phase 3 synthesizes all results into the final report. |
| 27 | |
| 28 | Display progress to the user: |
| 29 | |
| 30 | ``` |
| 31 | ================================================================ |
| 32 | ADS STRATEGY BUILD: [Company Name] |
| 33 | ================================================================ |
| 34 | |
| 35 | Phase 1: Discovery & Business Intelligence ......... [running] |
| 36 | Phase 2: Parallel Agent Analysis ................... [pending] |
| 37 | - Audience Research Agent (25%) .................. [pending] |
| 38 | - Creative Strategy Agent (20%) .................. [pending] |
| 39 | - Funnel Architecture Agent (20%) ................ [pending] |
| 40 | - Competitive Intelligence Agent (15%) ........... [pending] |
| 41 | - Budget & ROI Agent (20%) ...................... [pending] |
| 42 | Phase 3: Synthesis & Report Generation ............. [pending] |
| 43 | |
| 44 | ================================================================ |
| 45 | ``` |
| 46 | |
| 47 | Update each status as work progresses: |
| 48 | - `[running]` -- Currently executing |
| 49 | - `[complete]` -- Finished successfully |
| 50 | - `[limited]` -- Completed with limited data |
| 51 | - `[pending]` -- Not yet started |
| 52 | |
| 53 | --- |
| 54 | |
| 55 | ## Phase 1: Discovery & Business Intelligence |
| 56 | |
| 57 | **Objective:** Fetch the target URL, extract all available business intelligence, detect business type, and prepare the context package that all 5 subagents will receive. |
| 58 | |
| 59 | ### Step 1: Fetch and Analyze the Homepage |
| 60 | |
| 61 | Use `WebFetch` to retrieve the homepage at the provided URL. Extract: |
| 62 | |
| 63 | | Data Point | Where to Find | |
| 64 | |---|---| |
| 65 | | Company name | Page title, logo, footer, about page | |
| 66 | | Tagline / Value proposition | Hero section, H1, meta description | |
| 67 | | Products or services | Navigation menu, service pages, pricing page | |
| 68 | | Pricing model | Pricing page, CTAs ("free trial", "get quote", "add to cart") | |
| 69 | | Target market signals | Copy language, imagery, testimonials, case studies | |
| 70 | | Trust signals | Client logos, certifications, review counts, media mentions | |
| 71 | | Current CTAs | Buttons, forms, phone numbers, chat widgets | |
| 72 | | Contact info | Phone, email, address, social links | |
| 73 | | Tech stack signals | Meta tags, scripts, platform indicators | |
| 74 | | Content assets | Blog, resources, videos, podcasts, lead magnets | |
| 75 | |
| 76 | ### Step 2: Detect Business Type |
| 77 | |
| 78 | Classify the business into one of these categories based on homepage signals: |
| 79 | |
| 80 | | Business Type | Detection Signals | Ad Strategy Implications | |
| 81 | |---|---|---| |
| 82 | | **SaaS / Software** | Pricing page, "Sign up" / "Free trial" / "Book demo" CTAs, feature lists, integration pages, app subdomain | Focus on demo/trial conversions, long sales cycles, retargeting heavy | |
| 83 | | **E-commerce** | Product listings, shopping cart, "Add to cart" buttons, product categories, price displays | Focus on ROAS, product catalog ads, shopping campaigns, impulse triggers | |
| 84 | | **Local Business** | Physical address, Google Maps embed, service area mentions, phone number prominent, "Near me" language | Focus on call extensions, local targeting, Google LSAs, radius targeting | |
| 85 | | **Agency / Services** | Case studies, portfolio, "Our Work", client logos, consultation CTAs, team page | Focus on lead gen, authority building, LinkedIn, long nurture sequences | |
| 86 | | **Creator / Course** | Course listings, "Enroll now", instructor bio, curriculum, testimonials from students, community mentions | Focus on webinar funnels, transformation messaging, urgency/scarcity | |
| 87 | | **Restaurant / Hospitality** | Menu, reservations, location hour |