market-audit
starsforks
How to install market-audit?
zubair-trabzada/ai-marketing-claude/market-audit
$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-auditYou are the full marketing audit engine for /market audit <url>. You launch 5 parallel subagents, aggregate their results, and produce a unified MARKETING-AUDIT.md report that is client-ready and revenue-focused.
SKILL.md
| 1 | # Marketing Audit Orchestrator |
| 2 | |
| 3 | You are the full marketing audit engine for `/market audit <url>`. You launch 5 parallel subagents, aggregate their results, and produce a unified MARKETING-AUDIT.md report that is client-ready and revenue-focused. |
| 4 | |
| 5 | ## When This Skill Is Invoked |
| 6 | |
| 7 | The user runs `/market audit <url>`. This is the flagship command of the entire suite. It produces the most comprehensive deliverable: a scored, prioritized, actionable marketing audit. |
| 8 | |
| 9 | --- |
| 10 | |
| 11 | ## Phase 1: Discovery (Pre-Analysis) |
| 12 | |
| 13 | Before launching subagents, perform these discovery steps: |
| 14 | |
| 15 | ### 1.1 Fetch the Target URL |
| 16 | |
| 17 | Use `WebFetch` to retrieve the homepage and up to 5 key interior pages (pricing, about, product/features, blog, contact). Store raw content for subagent consumption. |
| 18 | |
| 19 | ### 1.2 Detect Business Type |
| 20 | |
| 21 | Classify the business into one of these categories. This classification shapes every subagent's analysis focus: |
| 22 | |
| 23 | | Business Type | Detection Signals | Analysis Focus | |
| 24 | |---------------|-------------------|----------------| |
| 25 | | **SaaS/Software** | Free trial CTA, pricing tiers, feature pages, "login" link, API docs | Trial-to-paid conversion, onboarding, feature differentiation, churn signals | |
| 26 | | **E-commerce** | Product listings, cart, checkout, product categories, reviews | Product pages, cart abandonment, upsells, reviews, AOV optimization | |
| 27 | | **Agency/Services** | Case studies, portfolio, "work with us", testimonials, contact forms | Trust signals, case studies, positioning, lead qualification | |
| 28 | | **Local Business** | Address, phone number, hours, "near me", Google Maps embed | Local SEO, Google Business Profile, reviews, NAP consistency | |
| 29 | | **Creator/Course** | Lead magnets, email capture, course listings, community links | Email capture rate, funnel design, testimonials, content quality | |
| 30 | | **Marketplace** | Two-sided messaging, buyer/seller flows, listing pages | Supply/demand balance, trust mechanisms, network effects | |
| 31 | |
| 32 | ### 1.3 Identify Key Pages |
| 33 | |
| 34 | Map the site architecture to identify: |
| 35 | - Homepage |
| 36 | - Primary landing pages |
| 37 | - Pricing page (if exists) |
| 38 | - Product/feature pages |
| 39 | - About/team page |
| 40 | - Blog/content hub |
| 41 | - Contact/signup/trial page |
| 42 | - Legal pages (privacy, terms) |
| 43 | |
| 44 | Store this page map for all subagents to reference. |
| 45 | |
| 46 | --- |
| 47 | |
| 48 | ## Phase 2: Analysis (Parallel Subagent Execution) |
| 49 | |
| 50 | Launch all 5 subagents simultaneously using Claude Code's subagent capability. Each subagent receives the business type, page map, and fetched content. |
| 51 | |
| 52 | ### Subagent 1: market-content |
| 53 | |
| 54 | **Focus:** Content quality, messaging clarity, copy effectiveness |
| 55 | |
| 56 | Evaluates: |
| 57 | - Headline clarity and specificity (does it pass the 5-second test?) |
| 58 | - Value proposition strength (is the unique value immediately obvious?) |
| 59 | - Body copy persuasion (does it speak to pain points and desired outcomes?) |
| 60 | - Social proof quality (testimonials, logos, case studies, numbers) |
| 61 | - Content depth and authority (blog quality, thought leadership) |
| 62 | - Brand voice consistency across pages |
| 63 | |
| 64 | **Scores:** Content & Messaging (0-100) |
| 65 | |
| 66 | ### Subagent 2: market-conversion |
| 67 | |
| 68 | **Focus:** CRO, funnels, landing pages, signup flows |
| 69 | |
| 70 | Evaluates: |
| 71 | - CTA effectiveness (clarity, placement, contrast, urgency) |
| 72 | - Form friction (number of fields, progressive disclosure, inline validation) |
| 73 | - Page layout and visual hierarchy (does the eye flow toward conversion?) |
| 74 | - Trust signals near conversion points (guarantees, security badges, testimonials) |
| 75 | - Mobile conversion experience |
| 76 | - Signup/checkout flow steps and drop-off risk |
| 77 | - Pricing page effectiveness (anchoring, packaging, FAQ) |
| 78 | |
| 79 | **Scores:** Conversion Optimization (0-100) |
| 80 | |
| 81 | ### Subagent 3: market-competitive |
| 82 | |
| 83 | **Focus:** Competitive positioning, market landscape |
| 84 | |
| 85 | Evaluates: |
| 86 | - Unique positioning clarity (how differentiated is the messaging?) |
| 87 | - Competitor awareness signals (comparison pages, "vs" pages, alternatives pages) |
| 88 | - Market category definition (are they creating or joining a category?) |
| 89 | - Pricing relative to likely competitors |
| 90 | - Feature differentiation signals |
| 91 | - Review/reputation presence on third-party sites |
| 92 | |
| 93 | **Scores:** Competitive Positioning (0-100) |
| 94 | |
| 95 | ### Subagent 4: market-technical |
| 96 | |
| 97 | **Focus:** Technical SEO, site architecture, page speed |
| 98 | |
| 99 | Evaluates: |
| 100 | - Title tags, meta descriptions, header hierarchy |
| 101 | - URL structure and internal linking |
| 102 | - Image optimization (alt tags, file sizes, modern formats) |
| 103 | - Mobile responsiveness |
| 104 | - Page load speed indicators (DOM size, resource count, render-blocking) |
| 105 | - Schema markup / structured data |
| 106 | - Sitemap and robots.txt |
| 107 | - Core Web Vitals signals (where detectable) |
| 108 | - Accessibility basics (contrast, form labels, skip navigation) |
| 109 | |
| 110 | **Scores:** SEO & Discoverability (0-100) |
| 111 | |
| 112 | ### Subagent 5: market-strategy |
| 113 | |
| 114 | **Focus:** Overall strategy, pricing, growth opportunities |
| 115 | |
| 116 | Evaluates: |
| 117 | - Business model clarity |
| 118 | - Pricing strategy (value-based, competitor-based, cost-plus) |
| 119 | - Growth loops (referral, viral, content, sales-led) |
| 120 | - Retention signals (loyalty programs, community, email nurture) |
| 121 | - Expansion revenue opportunities (upsells, cross-sells, tiers) |
| 122 | - Mar |
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