market-brand

Name: market-brand
Author: zubair-trabzada

2.2kstars646forks

How to install market-brand?

zubair-trabzada/ai-marketing-claude/market-brand

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-brand

Installs into the current project.

Summary

Primary Sources (must analyze): 1. Homepage -- The most curated representation of the brand 2. About page -- How the brand describes itself 3. Product/service pages -- How they present their offerings

Files · 1

View on GitHub

SKILL.md

1	# Brand Voice Analysis and Guidelines Generation
2
3	## Skill Purpose
4	Analyze a brand's voice, tone, and messaging across all available channels and generate a comprehensive brand voice guidelines document. This skill examines how a brand communicates, identifies patterns and inconsistencies, and produces actionable guidelines that any writer or marketer can follow to maintain brand consistency.
5
6	## When to Use
7	- User wants to understand or document a brand's voice
8	- User needs brand voice guidelines for a team, freelancers, or agency
9	- User wants to ensure consistency across marketing channels
10	- User is rebranding or refining their brand identity
11	- User wants to compare their brand voice to competitors
12	- Triggered by `/market brand <url>` or `/market brand`
13
14	## How to Execute
15
16	### Step 1: Gather Source Material
17	To analyze a brand's voice, examine content from multiple sources. Prioritize in this order:
18
19	Primary Sources (must analyze):
20	1. Homepage -- The most curated representation of the brand
21	2. About page -- How the brand describes itself
22	3. Product/service pages -- How they present their offerings
23
24	Secondary Sources (analyze if available):
25	4. Blog posts (at least 3-5 recent posts)
26	5. Social media profiles (bio, recent posts, engagement style)
27	6. Email newsletters (welcome email, recent sends)
28	7. Customer-facing copy (error messages, onboarding flows, help docs)
29
30	Tertiary Sources:
31	8. Job postings -- Reveals internal culture and values
32	9. Press releases -- Formal communication style
33	10. Ad copy -- Paid messaging approach
34	11. Video scripts or podcast transcripts -- Spoken brand voice
35
36	Use browser tools or the analyze_page.py script to access web content. For social media, check the website for social links and analyze the linked profiles.
37
38	### Step 2: Voice Dimension Analysis
39	Map the brand's voice along four primary dimensions. Each dimension is a spectrum, not a binary.
40
41	#### Dimension 1: Formal <-----> Casual
42	Where does the brand fall on the formality spectrum?
43
44	\| Signal \| Formal \| Casual \|
45	\|---\|---\|---\|
46	\| Contractions \| Avoids them ("do not", "cannot") \| Uses them freely ("don't", "can't") \|
47	\| Sentence structure \| Complex, longer sentences \| Short, punchy sentences \|
48	\| Vocabulary \| Professional, industry-standard \| Conversational, everyday words \|
49	\| Greetings \| "Dear valued customer" \| "Hey there!" \|
50	\| Pronouns \| Third person ("the company", "one") \| First/second person ("we", "you") \|
51	\| Humor \| Rare or absent \| Frequent, natural \|
52	\| Slang/colloquialisms \| Never \| Occasionally or frequently \|
53
54	Score: 1 (extremely formal) to 10 (extremely casual)
55
56	Evidence required: Quote 3-5 specific examples from the source material that support your rating.
57
58	#### Dimension 2: Serious <-----> Playful
59	How much levity does the brand inject into its communication?
60
61	\| Signal \| Serious \| Playful \|
62	\|---\|---\|---\|
63	\| Tone \| Authoritative, measured \| Light-hearted, fun \|
64	\| Metaphors \| Rare, conservative \| Creative, unexpected \|
65	\| Exclamation marks \| Rare \| Frequent \|
66	\| Emoji use \| Never \| Sometimes or often \|
67	\| Wordplay/puns \| Never \| Enjoys them \|
68	\| Error messages \| "An error has occurred" \| "Oops! Something went sideways" \|
69	\| Self-deprecation \| Never \| Occasionally \|
70
71	Score: 1 (extremely serious) to 10 (extremely playful)
72
73	#### Dimension 3: Technical <-----> Simple
74	How much domain expertise does the brand assume in its audience?
75
76	\| Signal \| Technical \| Simple \|
77	\|---\|---\|---\|
78	\| Jargon \| Uses industry terms freely \| Avoids or explains all jargon \|
79	\| Acronyms \| Uses without definition \| Spells out on first use \|
80	\| Detail level \| In-depth explanations \| High-level overviews \|
81	\| Audience assumption \| Expert audience \| General audience \|
82	\| Data/statistics \| Frequent, detailed \| Occasional, simplified \|
83	\| Examples \| Complex, domain-specific \| Simple, relatable analogies \|
84
85	Score: 1 (extremely technical) to 10 (extremely simple)
86
87	#### Dimension 4: Reserved <-----> Bold
88	How much personality and confidence does the brand project?
89
90	\| Signal \| Reserved \| Bold \|
91	\|---\|---\|---\|
92	\| Claims \| Hedged ("we believe", "may help") \| Direct ("we guarantee", "the best") \|
93	\| Opinions \| Neutral, balanced \| Strong, opinionated \|
94	\| Competitive references \| Avoids mentioning competitors \| Directly compares \|
95	\| Personality \| Professional, understated \| Distinctive, memorable \|
96	\| Promises \| Conservative \| Ambitious \|
97	\| Controversy \| Avoids \| Embraces when aligned with values \|
98
99	Score: 1 (extremely reserved) to 10 (extremely bold)
100
101	### Step 3: Tone Spectrum Mapping
102
103	Beyond the four dimensions, map how the brand's tone shifts across different contexts:
104
105	\| Context \| Typical Tone \| Example \|
106	\|---\|---\|---\|
107	\| Homepage \| [Confident/Welcoming/Urgent/etc.] \| "[quote from homepage]" \|
108	\| Product description \| [Informative/Persuasive/Technical/etc.] \| "[quote]" \|
109	\| Blog post \| [Educational/Conversational/Authoritative/etc.] \| "[quote]" \|
110	\| Social media \| [Casual/Engaging/Promotional/etc.] \| "[quote]

People who liked this also viewed

6 picks

Type

market-brand

2.2kstars646forks

View on GitHub

How to install market-brand?

zubair-trabzada/ai-marketing-claude/market-brand

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-brand

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Brand Voice Analysis and Guidelines Generation
2
3	## Skill Purpose
4	Analyze a brand's voice, tone, and messaging across all available channels and generate a comprehensive brand voice guidelines document. This skill examines how a brand communicates, identifies patterns and inconsistencies, and produces actionable guidelines that any writer or marketer can follow to maintain brand consistency.
5
6	## When to Use
7	- User wants to understand or document a brand's voice
8	- User needs brand voice guidelines for a team, freelancers, or agency
9	- User wants to ensure consistency across marketing channels
10	- User is rebranding or refining their brand identity
11	- User wants to compare their brand voice to competitors
12	- Triggered by `/market brand <url>` or `/market brand`
13
14	## How to Execute
15
16	### Step 1: Gather Source Material
17	To analyze a brand's voice, examine content from multiple sources. Prioritize in this order:
18
19	Primary Sources (must analyze):
20	1. Homepage -- The most curated representation of the brand
21	2. About page -- How the brand describes itself
22	3. Product/service pages -- How they present their offerings
23
24	Secondary Sources (analyze if available):
25	4. Blog posts (at least 3-5 recent posts)
26	5. Social media profiles (bio, recent posts, engagement style)
27	6. Email newsletters (welcome email, recent sends)
28	7. Customer-facing copy (error messages, onboarding flows, help docs)
29
30	Tertiary Sources:
31	8. Job postings -- Reveals internal culture and values
32	9. Press releases -- Formal communication style
33	10. Ad copy -- Paid messaging approach
34	11. Video scripts or podcast transcripts -- Spoken brand voice
35
36	Use browser tools or the analyze_page.py script to access web content. For social media, check the website for social links and analyze the linked profiles.
37
38	### Step 2: Voice Dimension Analysis
39	Map the brand's voice along four primary dimensions. Each dimension is a spectrum, not a binary.
40
41	#### Dimension 1: Formal <-----> Casual
42	Where does the brand fall on the formality spectrum?
43
44	\| Signal \| Formal \| Casual \|
45	\|---\|---\|---\|
46	\| Contractions \| Avoids them ("do not", "cannot") \| Uses them freely ("don't", "can't") \|
47	\| Sentence structure \| Complex, longer sentences \| Short, punchy sentences \|
48	\| Vocabulary \| Professional, industry-standard \| Conversational, everyday words \|
49	\| Greetings \| "Dear valued customer" \| "Hey there!" \|
50	\| Pronouns \| Third person ("the company", "one") \| First/second person ("we", "you") \|
51	\| Humor \| Rare or absent \| Frequent, natural \|
52	\| Slang/colloquialisms \| Never \| Occasionally or frequently \|
53
54	Score: 1 (extremely formal) to 10 (extremely casual)
55
56	Evidence required: Quote 3-5 specific examples from the source material that support your rating.
57
58	#### Dimension 2: Serious <-----> Playful
59	How much levity does the brand inject into its communication?
60
61	\| Signal \| Serious \| Playful \|
62	\|---\|---\|---\|
63	\| Tone \| Authoritative, measured \| Light-hearted, fun \|
64	\| Metaphors \| Rare, conservative \| Creative, unexpected \|
65	\| Exclamation marks \| Rare \| Frequent \|
66	\| Emoji use \| Never \| Sometimes or often \|
67	\| Wordplay/puns \| Never \| Enjoys them \|
68	\| Error messages \| "An error has occurred" \| "Oops! Something went sideways" \|
69	\| Self-deprecation \| Never \| Occasionally \|
70
71	Score: 1 (extremely serious) to 10 (extremely playful)
72
73	#### Dimension 3: Technical <-----> Simple
74	How much domain expertise does the brand assume in its audience?
75
76	\| Signal \| Technical \| Simple \|
77	\|---\|---\|---\|
78	\| Jargon \| Uses industry terms freely \| Avoids or explains all jargon \|
79	\| Acronyms \| Uses without definition \| Spells out on first use \|
80	\| Detail level \| In-depth explanations \| High-level overviews \|
81	\| Audience assumption \| Expert audience \| General audience \|
82	\| Data/statistics \| Frequent, detailed \| Occasional, simplified \|
83	\| Examples \| Complex, domain-specific \| Simple, relatable analogies \|
84
85	Score: 1 (extremely technical) to 10 (extremely simple)
86
87	#### Dimension 4: Reserved <-----> Bold
88	How much personality and confidence does the brand project?
89
90	\| Signal \| Reserved \| Bold \|
91	\|---\|---\|---\|
92	\| Claims \| Hedged ("we believe", "may help") \| Direct ("we guarantee", "the best") \|
93	\| Opinions \| Neutral, balanced \| Strong, opinionated \|
94	\| Competitive references \| Avoids mentioning competitors \| Directly compares \|
95	\| Personality \| Professional, understated \| Distinctive, memorable \|
96	\| Promises \| Conservative \| Ambitious \|
97	\| Controversy \| Avoids \| Embraces when aligned with values \|
98
99	Score: 1 (extremely reserved) to 10 (extremely bold)
100
101	### Step 3: Tone Spectrum Mapping
102
103	Beyond the four dimensions, map how the brand's tone shifts across different contexts:
104
105	\| Context \| Typical Tone \| Example \|
106	\|---\|---\|---\|
107	\| Homepage \| [Confident/Welcoming/Urgent/etc.] \| "[quote from homepage]" \|
108	\| Product description \| [Informative/Persuasive/Technical/etc.] \| "[quote]" \|
109	\| Blog post \| [Educational/Conversational/Authoritative/etc.] \| "[quote]" \|
110	\| Social media \| [Casual/Engaging/Promotional/etc.] \| "[quote]

People who liked this also viewed

6 picks

Type