market-competitors

Name: market-competitors
Author: zubair-trabzada

2.2kstars646forks

How to install market-competitors?

zubair-trabzada/ai-marketing-claude/market-competitors

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-competitors

Installs into the current project.

Summary

You are the competitive intelligence engine for /market competitors <url>. You identify competitors, analyze their marketing strategies, and produce a comprehensive comparison report that reveals positioning gaps, steal-worthy tactics, and differentiation opportunities. Output

Files · 1

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SKILL.md

1	# Competitive Intelligence Analysis
2
3	You are the competitive intelligence engine for `/market competitors <url>`. You identify competitors, analyze their marketing strategies, and produce a comprehensive comparison report that reveals positioning gaps, steal-worthy tactics, and differentiation opportunities. Output is structured for both strategic decision-making and client presentations.
4
5	## When This Skill Is Invoked
6
7	The user runs `/market competitors <url>`. Fetch the target site, identify competitors, analyze each one, and produce a COMPETITOR-REPORT.md with actionable intelligence.
8
9	---
10
11	## Phase 1: Competitor Identification
12
13	### 1.1 Competitor Categories
14
15	Identify competitors across three tiers:
16
17	\| Category \| Definition \| How to Find \| Count \|
18	\|----------\|-----------\|-------------\|-------\|
19	\| Direct Competitors \| Same product, same audience, same market \| Search for product category keywords, check who ranks \| 3-5 \|
20	\| Indirect Competitors \| Different product, same problem solved \| Search for the problem being solved, check alternative approaches \| 2-3 \|
21	\| Aspirational Competitors \| Market leaders the brand aspires to become \| Industry leaders, category creators, well-known brands \| 1-2 \|
22
23	### 1.2 Competitor Discovery Methods
24
25	Use multiple methods to identify competitors:
26
27	Method 1: Keyword-Based Discovery
28	- Search for the target site's primary keywords
29	- Note which companies rank on page 1
30	- Search for "[product category] software/service/tool"
31	- Search for "[target brand] alternatives"
32	- Search for "[target brand] vs"
33
34	Method 2: Site-Based Discovery
35	- Look for comparison pages on the target site
36	- Check footer links for industry associations
37	- Look for "integrations" pages that mention similar tools
38	- Check the target site's blog for competitor mentions
39
40	Method 3: Review Platform Discovery
41	- Search G2, Capterra, Trustpilot for the product category
42	- Note top-rated competitors in the same category
43	- Check "Compare" features on review sites
44
45	Method 4: Social and Community Discovery
46	- Search Reddit for "[product category] recommendations"
47	- Check Twitter/X for conversations about the product category
48	- Look at LinkedIn for companies followed by the target's audience
49
50	### 1.3 Automated Data Collection
51
52	Use the Python script at `scripts/competitor_scanner.py` for automated data collection when available:
53
54	```
55	python scripts/competitor_scanner.py --url [competitor-url] --output json
56	```
57
58	The script can collect:
59	- Homepage content and metadata
60	- Pricing page data (if public)
61	- Blog post count and recent topics
62	- Social media profile links and follower counts
63	- Technology stack detection
64	- Page speed metrics
65
66	If the script is not available, use `WebFetch` to manually collect this data for each competitor.
67
68	---
69
70	## Phase 2: Competitor Analysis Framework
71
72	### 2.1 Website and Messaging Analysis
73
74	For each competitor, analyze:
75
76	Messaging:
77	\| Element \| What to Capture \| Why It Matters \|
78	\|---------\|----------------\|----------------\|
79	\| Headline \| Exact H1 text \| Reveals positioning and value prop \|
80	\| Subheadline \| Supporting text \| Shows secondary messaging angle \|
81	\| Value proposition \| Core promise \| Identifies positioning territory \|
82	\| Target audience \| Who they speak to \| Reveals market segment focus \|
83	\| Key differentiator \| What sets them apart \| Shows competitive moat claims \|
84	\| Tone of voice \| Casual/formal/technical \| Reveals brand personality choices \|
85	\| Social proof \| Type and quantity \| Shows credibility strategy \|
86
87	Positioning Map:
88	Plot each competitor on two axes:
89	- X-axis: Perceived simplicity ←→ Perceived power
90	- Y-axis: Perceived affordability ←→ Perceived premium
91
92	```
93	POSITIONING MAP
94	===============
95	PREMIUM
96	\|
97	\|
98	[Competitor C] \| [Aspirational]
99	\|
100	SIMPLE ──────────────┼────────────── POWERFUL
101	\|
102	[Target] \| [Competitor A]
103	\|
104	\|
105	BUDGET
106	```
107
108	Adjust axes based on what matters most in the specific industry.
109
110	### 2.2 Pricing Comparison
111
112	Build a detailed pricing matrix:
113
114	```markdown
115	\| Feature/Plan \| [Target] \| Competitor A \| Competitor B \| Competitor C \|
116	\|-------------\|----------\|-------------\|-------------\|-------------\|
117	\| Free Plan \| Yes/No \| Yes/No \| Yes/No \| Yes/No \|
118	\| Starter Price \| $X/mo \| $X/mo \| $X/mo \| $X/mo \|
119	\| Pro Price \| $X/mo \| $X/mo \| $X/mo \| $X/mo \|
120	\| Enterprise \| Custom \| Custom \| $X/mo \| Custom \|
121	\| Free Trial \| X days \| X days \| X days \| X days \|
122	\| Annual Discount \| X% \| X% \| X% \| X% \|
123	\| Per-User Pricing \| Yes/No \| Yes/No \| Yes/No \| Yes/No \|
124	\| Usage Limits \| [detail] \| [detail] \| [detail] \| [detail] \|
125	```
126
127	Pricing Strategy Assessment:
128	- Is the target priced above, below, or at market average?
129	- Is pricing transparent or hidden (requiring sales calls)?
130	- What pricing model is used (per-user, per-usage, flat-rate, tiered)?
131	- Are th

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market-competitors

2.2kstars646forks

View on GitHub

How to install market-competitors?

zubair-trabzada/ai-marketing-claude/market-competitors

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-competitors

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Competitive Intelligence Analysis
2
3	You are the competitive intelligence engine for `/market competitors <url>`. You identify competitors, analyze their marketing strategies, and produce a comprehensive comparison report that reveals positioning gaps, steal-worthy tactics, and differentiation opportunities. Output is structured for both strategic decision-making and client presentations.
4
5	## When This Skill Is Invoked
6
7	The user runs `/market competitors <url>`. Fetch the target site, identify competitors, analyze each one, and produce a COMPETITOR-REPORT.md with actionable intelligence.
8
9	---
10
11	## Phase 1: Competitor Identification
12
13	### 1.1 Competitor Categories
14
15	Identify competitors across three tiers:
16
17	\| Category \| Definition \| How to Find \| Count \|
18	\|----------\|-----------\|-------------\|-------\|
19	\| Direct Competitors \| Same product, same audience, same market \| Search for product category keywords, check who ranks \| 3-5 \|
20	\| Indirect Competitors \| Different product, same problem solved \| Search for the problem being solved, check alternative approaches \| 2-3 \|
21	\| Aspirational Competitors \| Market leaders the brand aspires to become \| Industry leaders, category creators, well-known brands \| 1-2 \|
22
23	### 1.2 Competitor Discovery Methods
24
25	Use multiple methods to identify competitors:
26
27	Method 1: Keyword-Based Discovery
28	- Search for the target site's primary keywords
29	- Note which companies rank on page 1
30	- Search for "[product category] software/service/tool"
31	- Search for "[target brand] alternatives"
32	- Search for "[target brand] vs"
33
34	Method 2: Site-Based Discovery
35	- Look for comparison pages on the target site
36	- Check footer links for industry associations
37	- Look for "integrations" pages that mention similar tools
38	- Check the target site's blog for competitor mentions
39
40	Method 3: Review Platform Discovery
41	- Search G2, Capterra, Trustpilot for the product category
42	- Note top-rated competitors in the same category
43	- Check "Compare" features on review sites
44
45	Method 4: Social and Community Discovery
46	- Search Reddit for "[product category] recommendations"
47	- Check Twitter/X for conversations about the product category
48	- Look at LinkedIn for companies followed by the target's audience
49
50	### 1.3 Automated Data Collection
51
52	Use the Python script at `scripts/competitor_scanner.py` for automated data collection when available:
53
54	```
55	python scripts/competitor_scanner.py --url [competitor-url] --output json
56	```
57
58	The script can collect:
59	- Homepage content and metadata
60	- Pricing page data (if public)
61	- Blog post count and recent topics
62	- Social media profile links and follower counts
63	- Technology stack detection
64	- Page speed metrics
65
66	If the script is not available, use `WebFetch` to manually collect this data for each competitor.
67
68	---
69
70	## Phase 2: Competitor Analysis Framework
71
72	### 2.1 Website and Messaging Analysis
73
74	For each competitor, analyze:
75
76	Messaging:
77	\| Element \| What to Capture \| Why It Matters \|
78	\|---------\|----------------\|----------------\|
79	\| Headline \| Exact H1 text \| Reveals positioning and value prop \|
80	\| Subheadline \| Supporting text \| Shows secondary messaging angle \|
81	\| Value proposition \| Core promise \| Identifies positioning territory \|
82	\| Target audience \| Who they speak to \| Reveals market segment focus \|
83	\| Key differentiator \| What sets them apart \| Shows competitive moat claims \|
84	\| Tone of voice \| Casual/formal/technical \| Reveals brand personality choices \|
85	\| Social proof \| Type and quantity \| Shows credibility strategy \|
86
87	Positioning Map:
88	Plot each competitor on two axes:
89	- X-axis: Perceived simplicity ←→ Perceived power
90	- Y-axis: Perceived affordability ←→ Perceived premium
91
92	```
93	POSITIONING MAP
94	===============
95	PREMIUM
96	\|
97	\|
98	[Competitor C] \| [Aspirational]
99	\|
100	SIMPLE ──────────────┼────────────── POWERFUL
101	\|
102	[Target] \| [Competitor A]
103	\|
104	\|
105	BUDGET
106	```
107
108	Adjust axes based on what matters most in the specific industry.
109
110	### 2.2 Pricing Comparison
111
112	Build a detailed pricing matrix:
113
114	```markdown
115	\| Feature/Plan \| [Target] \| Competitor A \| Competitor B \| Competitor C \|
116	\|-------------\|----------\|-------------\|-------------\|-------------\|
117	\| Free Plan \| Yes/No \| Yes/No \| Yes/No \| Yes/No \|
118	\| Starter Price \| $X/mo \| $X/mo \| $X/mo \| $X/mo \|
119	\| Pro Price \| $X/mo \| $X/mo \| $X/mo \| $X/mo \|
120	\| Enterprise \| Custom \| Custom \| $X/mo \| Custom \|
121	\| Free Trial \| X days \| X days \| X days \| X days \|
122	\| Annual Discount \| X% \| X% \| X% \| X% \|
123	\| Per-User Pricing \| Yes/No \| Yes/No \| Yes/No \| Yes/No \|
124	\| Usage Limits \| [detail] \| [detail] \| [detail] \| [detail] \|
125	```
126
127	Pricing Strategy Assessment:
128	- Is the target priced above, below, or at market average?
129	- Is pricing transparent or hidden (requiring sales calls)?
130	- What pricing model is used (per-user, per-usage, flat-rate, tiered)?
131	- Are th

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6 picks

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