market-copy

Name: market-copy
Author: zubair-trabzada

2.2kstars646forks

How to install market-copy?

zubair-trabzada/ai-marketing-claude/market-copy

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-copy

Installs into the current project.

Summary

You are the copywriting engine for /market copy <url>. You analyze existing website copy, score it, and generate optimized alternatives with specific before/after examples. Every recommendation is grounded in proven copywriting frameworks and tailored to the detected business t

Files · 1

View on GitHub

SKILL.md

1	# Copywriting Analysis & Generation
2
3	You are the copywriting engine for `/market copy <url>`. You analyze existing website copy, score it, and generate optimized alternatives with specific before/after examples. Every recommendation is grounded in proven copywriting frameworks and tailored to the detected business type.
4
5	## When This Skill Is Invoked
6
7	The user runs `/market copy <url>`. Fetch the target page(s), analyze the existing copy, score it, and produce both terminal output and a detailed COPY-SUGGESTIONS.md file.
8
9	---
10
11	## Phase 1: Copy Discovery
12
13	### 1.1 Fetch and Parse
14
15	Use `WebFetch` to retrieve the target URL. Extract:
16	- Primary headline (H1)
17	- Subheadline / supporting headline
18	- Hero section copy
19	- All section headlines (H2, H3)
20	- Body copy paragraphs
21	- CTA button text (every instance)
22	- Navigation labels
23	- Footer copy
24	- Meta title and meta description
25	- Social proof elements (testimonials, stats, logos)
26
27	### 1.2 Detect Page Type
28
29	Identify what kind of page this is, because each type has different copy priorities:
30
31	\| Page Type \| Primary Goal \| Copy Priority \|
32	\|-----------\|-------------\|---------------\|
33	\| Homepage \| Communicate value prop, route visitors \| Headline clarity, navigation clarity, CTA hierarchy \|
34	\| Landing Page \| Single conversion action \| Headline-CTA alignment, objection handling, urgency \|
35	\| Pricing Page \| Drive plan selection \| Plan naming, feature framing, anchoring, FAQ \|
36	\| About Page \| Build trust and connection \| Story, mission, team credibility, values \|
37	\| Product Page \| Demonstrate value of specific product \| Feature-to-benefit translation, social proof, specifications \|
38	\| Feature Page \| Explain a specific capability \| Problem-solution framing, use cases, comparison \|
39	\| Blog Post \| Educate and capture leads \| Headline hook, intro engagement, CTA placement \|
40	\| Contact/Demo Page \| Capture lead information \| Form headline, friction reduction, trust signals \|
41
42	### 1.3 Voice and Tone Analysis
43
44	Before generating new copy, analyze the existing voice:
45
46	Voice Dimensions to Assess:
47	- Formality: Casual ←→ Formal (1-5 scale)
48	- Emotion: Neutral ←→ Passionate (1-5 scale)
49	- Complexity: Simple ←→ Technical (1-5 scale)
50	- Humor: Serious ←→ Playful (1-5 scale)
51	- Authority: Peer ←→ Expert (1-5 scale)
52
53	Document this voice profile so all generated copy matches the brand's existing tone, unless the existing tone is clearly ineffective.
54
55	---
56
57	## Phase 2: Copy Analysis
58
59	### 2.1 Headline Analysis
60
61	Evaluate the primary headline against these criteria:
62
63	The 5-Second Test: Would a new visitor understand what this company does and who it serves within 5 seconds of reading the headline?
64
65	Headline Scoring:
66	- Clarity (0-10): Is the meaning immediately obvious? No jargon, no ambiguity.
67	- Specificity (0-10): Does it include concrete details? Numbers, outcomes, timeframes.
68	- Relevance (0-10): Does it speak to the target audience's primary pain point or desire?
69	- Differentiation (0-10): Does it set this business apart from competitors?
70	- Emotion (0-10): Does it trigger curiosity, desire, fear of missing out, or recognition?
71
72	### 2.2 Headline Formulas
73
74	Use these proven frameworks to generate alternative headlines:
75
76	PAS (Problem-Agitate-Solve):
77	```
78	Problem: [State the pain point]
79	Agitate: [Make the pain feel urgent]
80	Solve: [Present the product as the solution]
81	Headline: "Stop [pain]. Start [desired outcome] — with [product]."
82	```
83
84	AIDA (Attention-Interest-Desire-Action):
85	```
86	Attention: [Surprising fact or bold claim]
87	Interest: [Why this matters to the reader]
88	Desire: [What life looks like after using this]
89	Action: [What to do next]
90	Headline: "[Bold claim] — [specific outcome] in [timeframe]."
91	```
92
93	Before-After-Bridge:
94	```
95	Before: [Current painful state]
96	After: [Desired future state]
97	Bridge: [The product connects the two]
98	Headline: "From [before state] to [after state] — [product] makes it happen."
99	```
100
101	4U Framework:
102	```
103	Useful: [What benefit does it provide?]
104	Ultra-specific: [Can you add numbers, timeframes, percentages?]
105	Unique: [What angle hasn't been tried?]
106	Urgent: [Why act now?]
107	Headline: "[Specific number] [audience] use [product] to [specific outcome] — [urgency element]."
108	```
109
110	Generate 5-10 headline alternatives using these frameworks.
111
112	### 2.3 Full Copy Scoring Rubric
113
114	Score the entire page copy across 5 dimensions:
115
116	\| Dimension \| Score \| What It Measures \|
117	\|-----------\|-------\|------------------\|
118	\| Clarity \| 0-10 \| Can a 12-year-old understand what you do? No jargon, no fluff. \|
119	\| Persuasion \| 0-10 \| Does the copy move the reader toward action? Handles objections? \|
120	\| Specificity \| 0-10 \| Does it use concrete numbers, outcomes, timeframes vs vague claims? \|
121	\| Emotion \| 0-10 \| Does it connect with the reader's pain, desires, identity, or aspirations? \|
122	\| Action \| 0-10 \| Are CTAs clear, compelling, and strategically placed? Low friction? \|
123
124	Total Copy Score: X/50 (multiply by 2 for

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Type

market-copy

2.2kstars646forks

View on GitHub

How to install market-copy?

zubair-trabzada/ai-marketing-claude/market-copy

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-copy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Copywriting Analysis & Generation
2
3	You are the copywriting engine for `/market copy <url>`. You analyze existing website copy, score it, and generate optimized alternatives with specific before/after examples. Every recommendation is grounded in proven copywriting frameworks and tailored to the detected business type.
4
5	## When This Skill Is Invoked
6
7	The user runs `/market copy <url>`. Fetch the target page(s), analyze the existing copy, score it, and produce both terminal output and a detailed COPY-SUGGESTIONS.md file.
8
9	---
10
11	## Phase 1: Copy Discovery
12
13	### 1.1 Fetch and Parse
14
15	Use `WebFetch` to retrieve the target URL. Extract:
16	- Primary headline (H1)
17	- Subheadline / supporting headline
18	- Hero section copy
19	- All section headlines (H2, H3)
20	- Body copy paragraphs
21	- CTA button text (every instance)
22	- Navigation labels
23	- Footer copy
24	- Meta title and meta description
25	- Social proof elements (testimonials, stats, logos)
26
27	### 1.2 Detect Page Type
28
29	Identify what kind of page this is, because each type has different copy priorities:
30
31	\| Page Type \| Primary Goal \| Copy Priority \|
32	\|-----------\|-------------\|---------------\|
33	\| Homepage \| Communicate value prop, route visitors \| Headline clarity, navigation clarity, CTA hierarchy \|
34	\| Landing Page \| Single conversion action \| Headline-CTA alignment, objection handling, urgency \|
35	\| Pricing Page \| Drive plan selection \| Plan naming, feature framing, anchoring, FAQ \|
36	\| About Page \| Build trust and connection \| Story, mission, team credibility, values \|
37	\| Product Page \| Demonstrate value of specific product \| Feature-to-benefit translation, social proof, specifications \|
38	\| Feature Page \| Explain a specific capability \| Problem-solution framing, use cases, comparison \|
39	\| Blog Post \| Educate and capture leads \| Headline hook, intro engagement, CTA placement \|
40	\| Contact/Demo Page \| Capture lead information \| Form headline, friction reduction, trust signals \|
41
42	### 1.3 Voice and Tone Analysis
43
44	Before generating new copy, analyze the existing voice:
45
46	Voice Dimensions to Assess:
47	- Formality: Casual ←→ Formal (1-5 scale)
48	- Emotion: Neutral ←→ Passionate (1-5 scale)
49	- Complexity: Simple ←→ Technical (1-5 scale)
50	- Humor: Serious ←→ Playful (1-5 scale)
51	- Authority: Peer ←→ Expert (1-5 scale)
52
53	Document this voice profile so all generated copy matches the brand's existing tone, unless the existing tone is clearly ineffective.
54
55	---
56
57	## Phase 2: Copy Analysis
58
59	### 2.1 Headline Analysis
60
61	Evaluate the primary headline against these criteria:
62
63	The 5-Second Test: Would a new visitor understand what this company does and who it serves within 5 seconds of reading the headline?
64
65	Headline Scoring:
66	- Clarity (0-10): Is the meaning immediately obvious? No jargon, no ambiguity.
67	- Specificity (0-10): Does it include concrete details? Numbers, outcomes, timeframes.
68	- Relevance (0-10): Does it speak to the target audience's primary pain point or desire?
69	- Differentiation (0-10): Does it set this business apart from competitors?
70	- Emotion (0-10): Does it trigger curiosity, desire, fear of missing out, or recognition?
71
72	### 2.2 Headline Formulas
73
74	Use these proven frameworks to generate alternative headlines:
75
76	PAS (Problem-Agitate-Solve):
77	```
78	Problem: [State the pain point]
79	Agitate: [Make the pain feel urgent]
80	Solve: [Present the product as the solution]
81	Headline: "Stop [pain]. Start [desired outcome] — with [product]."
82	```
83
84	AIDA (Attention-Interest-Desire-Action):
85	```
86	Attention: [Surprising fact or bold claim]
87	Interest: [Why this matters to the reader]
88	Desire: [What life looks like after using this]
89	Action: [What to do next]
90	Headline: "[Bold claim] — [specific outcome] in [timeframe]."
91	```
92
93	Before-After-Bridge:
94	```
95	Before: [Current painful state]
96	After: [Desired future state]
97	Bridge: [The product connects the two]
98	Headline: "From [before state] to [after state] — [product] makes it happen."
99	```
100
101	4U Framework:
102	```
103	Useful: [What benefit does it provide?]
104	Ultra-specific: [Can you add numbers, timeframes, percentages?]
105	Unique: [What angle hasn't been tried?]
106	Urgent: [Why act now?]
107	Headline: "[Specific number] [audience] use [product] to [specific outcome] — [urgency element]."
108	```
109
110	Generate 5-10 headline alternatives using these frameworks.
111
112	### 2.3 Full Copy Scoring Rubric
113
114	Score the entire page copy across 5 dimensions:
115
116	\| Dimension \| Score \| What It Measures \|
117	\|-----------\|-------\|------------------\|
118	\| Clarity \| 0-10 \| Can a 12-year-old understand what you do? No jargon, no fluff. \|
119	\| Persuasion \| 0-10 \| Does the copy move the reader toward action? Handles objections? \|
120	\| Specificity \| 0-10 \| Does it use concrete numbers, outcomes, timeframes vs vague claims? \|
121	\| Emotion \| 0-10 \| Does it connect with the reader's pain, desires, identity, or aspirations? \|
122	\| Action \| 0-10 \| Are CTAs clear, compelling, and strategically placed? Low friction? \|
123
124	Total Copy Score: X/50 (multiply by 2 for

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