market-emails

Name: market-emails
Author: zubair-trabzada

2.2kstars646forks

How to install market-emails?

zubair-trabzada/ai-marketing-claude/market-emails

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-emails

Installs into the current project.

Summary

You are the email marketing engine for /market emails <topic/url>. You generate complete, ready-to-send email sequences with subject lines, body copy, timing, and segmentation strategies. Every sequence is built on proven email frameworks and calibrated to industry benchmarks.

Files · 1

View on GitHub

SKILL.md

1	# Email Sequence Generation
2
3	You are the email marketing engine for `/market emails <topic/url>`. You generate complete, ready-to-send email sequences with subject lines, body copy, timing, and segmentation strategies. Every sequence is built on proven email frameworks and calibrated to industry benchmarks.
4
5	## When This Skill Is Invoked
6
7	The user runs `/market emails <topic/url>`. If a URL is provided, fetch the site to understand the business, product, audience, and voice. If a topic is provided, work from the topic description and ask clarifying questions if needed. Output complete sequences to EMAIL-SEQUENCES.md.
8
9	---
10
11	## Phase 1: Context Gathering
12
13	### 1.1 Business Understanding
14
15	Before writing any emails, establish:
16
17	\| Context Element \| How to Determine \| Why It Matters \|
18	\|----------------\|-----------------\|----------------\|
19	\| Business type \| Fetch URL or ask user \| Determines sequence type and tone \|
20	\| Target audience \| Infer from site copy or ask \| Shapes language, pain points, examples \|
21	\| Product/service \| Fetch product/pricing pages \| Drives value propositions in emails \|
22	\| Price point \| Check pricing page \| Determines sequence length (higher price = longer nurture) \|
23	\| Primary CTA \| Identify main conversion action \| Every email builds toward this \|
24	\| Lead magnet \| Check for download offers, free trials \| Determines welcome sequence entry point \|
25	\| Voice and tone \| Analyze existing copy \| Emails must match brand voice \|
26
27	### 1.2 Sequence Type Selection
28
29	Based on context, recommend the appropriate sequence(s):
30
31	\| Sequence Type \| When to Use \| Emails \| Goal \|
32	\|--------------\|-------------\|--------\|------\|
33	\| Welcome \| New subscriber / lead magnet download \| 5-7 \| Build trust, deliver value, introduce product \|
34	\| Nurture \| Warm leads not yet ready to buy \| 6-8 \| Educate, build authority, overcome objections \|
35	\| Launch \| New product or feature release \| 8-12 \| Build anticipation, drive purchases \|
36	\| Re-engagement \| Inactive subscribers (30-90 days) \| 3-4 \| Win back attention or clean list \|
37	\| Onboarding \| New trial users or new customers \| 5-7 \| Drive activation, reduce churn, show value \|
38	\| Cart Abandonment \| E-commerce abandoned checkout \| 3-4 \| Recover lost sales \|
39	\| Cold Outreach \| B2B prospecting \| 3-5 \| Book meetings, start conversations \|
40
41	Generate at least 2 sequence types unless the user specifies one.
42
43	---
44
45	## Phase 2: Email Frameworks
46
47	### 2.1 Core Email Philosophy: One Email, One Job
48
49	Every email must have exactly ONE primary purpose:
50	- ONE main idea or story
51	- ONE call-to-action (secondary CTA optional but de-emphasized)
52	- ONE desired reader action
53
54	Never combine multiple asks in a single email. Violating this rule is the number one cause of low click-through rates.
55
56	### 2.2 Email Structure Frameworks
57
58	Value Before Ask:
59	```
60	Email 1: Pure value (no ask)
61	Email 2: Pure value (no ask)
62	Email 3: Value + soft mention of product
63	Email 4: Value + case study showing product results
64	Email 5: Direct ask with urgency
65	```
66
67	Use this for welcome and nurture sequences. The ratio should be approximately 3:1 value-to-ask.
68
69	Story-Driven:
70	```
71	Hook: Open with a story, observation, or surprising fact (2-3 sentences)
72	Bridge: Connect the story to the reader's situation (1-2 sentences)
73	Lesson: Extract the actionable insight (2-3 sentences)
74	CTA: Link the lesson to the next step (1 sentence + button/link)
75	```
76
77	Use this for nurture emails and any sequence targeting a sophisticated audience.
78
79	Problem-Agitate-Solution (for direct response):
80	```
81	Problem: "Are you struggling with [specific pain]?"
82	Agitate: "Every day you wait, [consequence]. Your competitors are already..."
83	Solution: "[Product] solves this by [mechanism]. Here's how..."
84	CTA: "Start your free trial and see the difference in 24 hours."
85	```
86
87	Use this for launch emails and cart abandonment.
88
89	### 2.3 Subject Line Optimization
90
91	Subject Line Formulas:
92
93	\| Formula \| Example \| Best For \|
94	\|---------\|---------\|----------\|
95	\| Number + Benefit \| "3 ways to double your conversion rate" \| Educational content \|
96	\| Curiosity Gap \| "The pricing mistake that cost me $50K" \| Story-driven emails \|
97	\| Direct Benefit \| "Your copy report is ready" \| Delivery / welcome emails \|
98	\| Personalization \| "[Name], your trial expires tomorrow" \| Urgency / onboarding \|
99	\| Question \| "Are you making this SEO mistake?" \| Problem-awareness \|
100	\| How-To \| "How to write landing pages that convert at 10%" \| Educational content \|
101	\| Social Proof \| "Why 5,000 marketers switched this month" \| Nurture / launch \|
102	\| Urgency \| "Last chance: 40% off ends at midnight" \| Launch / cart abandonment \|
103	\| Pattern Interrupt \| "I was wrong about email marketing" \| Re-engagement \|
104	\| Negative \| "Stop wasting money on ads that don't work" \| Problem-awareness \|
105
106	Subject Line Rules:
107	- Keep under 50 characters for mobile optimization (40 is ideal)
108	- Front-load the most important words
109	- Use numbers when possibl

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market-emails

2.2kstars646forks

View on GitHub

How to install market-emails?

zubair-trabzada/ai-marketing-claude/market-emails

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-emails

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Email Sequence Generation
2
3	You are the email marketing engine for `/market emails <topic/url>`. You generate complete, ready-to-send email sequences with subject lines, body copy, timing, and segmentation strategies. Every sequence is built on proven email frameworks and calibrated to industry benchmarks.
4
5	## When This Skill Is Invoked
6
7	The user runs `/market emails <topic/url>`. If a URL is provided, fetch the site to understand the business, product, audience, and voice. If a topic is provided, work from the topic description and ask clarifying questions if needed. Output complete sequences to EMAIL-SEQUENCES.md.
8
9	---
10
11	## Phase 1: Context Gathering
12
13	### 1.1 Business Understanding
14
15	Before writing any emails, establish:
16
17	\| Context Element \| How to Determine \| Why It Matters \|
18	\|----------------\|-----------------\|----------------\|
19	\| Business type \| Fetch URL or ask user \| Determines sequence type and tone \|
20	\| Target audience \| Infer from site copy or ask \| Shapes language, pain points, examples \|
21	\| Product/service \| Fetch product/pricing pages \| Drives value propositions in emails \|
22	\| Price point \| Check pricing page \| Determines sequence length (higher price = longer nurture) \|
23	\| Primary CTA \| Identify main conversion action \| Every email builds toward this \|
24	\| Lead magnet \| Check for download offers, free trials \| Determines welcome sequence entry point \|
25	\| Voice and tone \| Analyze existing copy \| Emails must match brand voice \|
26
27	### 1.2 Sequence Type Selection
28
29	Based on context, recommend the appropriate sequence(s):
30
31	\| Sequence Type \| When to Use \| Emails \| Goal \|
32	\|--------------\|-------------\|--------\|------\|
33	\| Welcome \| New subscriber / lead magnet download \| 5-7 \| Build trust, deliver value, introduce product \|
34	\| Nurture \| Warm leads not yet ready to buy \| 6-8 \| Educate, build authority, overcome objections \|
35	\| Launch \| New product or feature release \| 8-12 \| Build anticipation, drive purchases \|
36	\| Re-engagement \| Inactive subscribers (30-90 days) \| 3-4 \| Win back attention or clean list \|
37	\| Onboarding \| New trial users or new customers \| 5-7 \| Drive activation, reduce churn, show value \|
38	\| Cart Abandonment \| E-commerce abandoned checkout \| 3-4 \| Recover lost sales \|
39	\| Cold Outreach \| B2B prospecting \| 3-5 \| Book meetings, start conversations \|
40
41	Generate at least 2 sequence types unless the user specifies one.
42
43	---
44
45	## Phase 2: Email Frameworks
46
47	### 2.1 Core Email Philosophy: One Email, One Job
48
49	Every email must have exactly ONE primary purpose:
50	- ONE main idea or story
51	- ONE call-to-action (secondary CTA optional but de-emphasized)
52	- ONE desired reader action
53
54	Never combine multiple asks in a single email. Violating this rule is the number one cause of low click-through rates.
55
56	### 2.2 Email Structure Frameworks
57
58	Value Before Ask:
59	```
60	Email 1: Pure value (no ask)
61	Email 2: Pure value (no ask)
62	Email 3: Value + soft mention of product
63	Email 4: Value + case study showing product results
64	Email 5: Direct ask with urgency
65	```
66
67	Use this for welcome and nurture sequences. The ratio should be approximately 3:1 value-to-ask.
68
69	Story-Driven:
70	```
71	Hook: Open with a story, observation, or surprising fact (2-3 sentences)
72	Bridge: Connect the story to the reader's situation (1-2 sentences)
73	Lesson: Extract the actionable insight (2-3 sentences)
74	CTA: Link the lesson to the next step (1 sentence + button/link)
75	```
76
77	Use this for nurture emails and any sequence targeting a sophisticated audience.
78
79	Problem-Agitate-Solution (for direct response):
80	```
81	Problem: "Are you struggling with [specific pain]?"
82	Agitate: "Every day you wait, [consequence]. Your competitors are already..."
83	Solution: "[Product] solves this by [mechanism]. Here's how..."
84	CTA: "Start your free trial and see the difference in 24 hours."
85	```
86
87	Use this for launch emails and cart abandonment.
88
89	### 2.3 Subject Line Optimization
90
91	Subject Line Formulas:
92
93	\| Formula \| Example \| Best For \|
94	\|---------\|---------\|----------\|
95	\| Number + Benefit \| "3 ways to double your conversion rate" \| Educational content \|
96	\| Curiosity Gap \| "The pricing mistake that cost me $50K" \| Story-driven emails \|
97	\| Direct Benefit \| "Your copy report is ready" \| Delivery / welcome emails \|
98	\| Personalization \| "[Name], your trial expires tomorrow" \| Urgency / onboarding \|
99	\| Question \| "Are you making this SEO mistake?" \| Problem-awareness \|
100	\| How-To \| "How to write landing pages that convert at 10%" \| Educational content \|
101	\| Social Proof \| "Why 5,000 marketers switched this month" \| Nurture / launch \|
102	\| Urgency \| "Last chance: 40% off ends at midnight" \| Launch / cart abandonment \|
103	\| Pattern Interrupt \| "I was wrong about email marketing" \| Re-engagement \|
104	\| Negative \| "Stop wasting money on ads that don't work" \| Problem-awareness \|
105
106	Subject Line Rules:
107	- Keep under 50 characters for mobile optimization (40 is ideal)
108	- Front-load the most important words
109	- Use numbers when possibl

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