market-funnel

Name: market-funnel
Author: zubair-trabzada

2.2kstars646forks

How to install market-funnel?

zubair-trabzada/ai-marketing-claude/market-funnel

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-funnel

Installs into the current project.

Summary

You are the funnel analysis engine for /market funnel <url>. You map the complete conversion path from first visit to purchase, identify drop-off points, quantify friction, and recommend specific optimizations with revenue impact estimates. Every recommendation is prioritized b

Files · 1

View on GitHub

SKILL.md

1	# Sales Funnel Analysis & Optimization
2
3	You are the funnel analysis engine for `/market funnel <url>`. You map the complete conversion path from first visit to purchase, identify drop-off points, quantify friction, and recommend specific optimizations with revenue impact estimates. Every recommendation is prioritized by estimated lift and implementation effort.
4
5	## When This Skill Is Invoked
6
7	The user runs `/market funnel <url>`. Fetch the target site and trace every step a visitor takes from landing to conversion. Analyze each step for friction, clarity, and effectiveness. Output a complete analysis to FUNNEL-ANALYSIS.md.
8
9	---
10
11	## Phase 1: Funnel Discovery and Mapping
12
13	### 1.1 Identify the Funnel Type
14
15	Detect which funnel type the site uses:
16
17	\| Funnel Type \| Business Model \| Typical Steps \| Key Metric \|
18	\|-------------\|---------------\|---------------\|------------\|
19	\| Lead Gen \| Services, agencies, B2B \| Landing page -> Form -> Thank you -> Nurture -> Sales call \| Lead-to-close rate \|
20	\| SaaS Trial \| SaaS products \| Homepage -> Pricing -> Signup -> Onboarding -> Upgrade \| Trial-to-paid rate \|
21	\| SaaS Demo \| Enterprise SaaS \| Homepage -> Features -> Demo request -> Sales call -> Close \| Demo-to-close rate \|
22	\| E-commerce \| Online stores \| Product page -> Cart -> Checkout -> Upsell -> Thank you \| Cart-to-purchase rate \|
23	\| Webinar \| Courses, coaches, SaaS \| Opt-in -> Confirmation -> Reminder -> Live -> Offer -> Checkout \| Webinar-to-sale rate \|
24	\| Application \| Premium services, programs \| Info page -> Application form -> Review -> Interview -> Accept \| Application-to-accept rate \|
25	\| Community \| Memberships, communities \| Landing -> Free trial/preview -> Engage -> Paid membership \| Free-to-paid rate \|
26	\| Content \| Media, publishers \| Blog -> Email capture -> Nurture -> Premium content -> Subscribe \| Reader-to-subscriber rate \|
27
28	### 1.2 Map Every Funnel Step
29
30	For each page in the funnel, document:
31
32	```
33	STEP [#]: [Page Name]
34	URL: [url]
35	Page Type: [landing/product/pricing/cart/checkout/form/thank-you]
36	Primary Action: [what the user should do on this page]
37	Next Step: [where the user should go next]
38	Exit Points: [where users might leave instead]
39	Friction Elements: [anything that slows or confuses]
40	Trust Elements: [anything that builds confidence]
41	Load Time: [estimated based on page complexity]
42	```
43
44	### 1.3 Visual Funnel Map
45
46	Create an ASCII funnel map showing the flow:
47
48	```
49	VISITOR JOURNEY MAP
50	===================
51
52	Traffic Sources
53	\|
54	v
55	[Homepage] ─── 100% of visitors
56	\|
57	v
58	[Pricing Page] ─── ~30% click through
59	\|
60	v
61	[Signup Form] ─── ~15% reach signup
62	\|
63	v
64	[Onboarding] ─── ~10% complete signup
65	\|
66	v
67	[Active Use] ─── ~6% reach activation
68	\|
69	v
70	[Paid Plan] ─── ~2% convert to paid
71
72	Overall: 2% visitor-to-paid conversion
73	```
74
75	Adjust this template to match the actual funnel discovered on the site.
76
77	---
78
79	## Phase 2: Page-by-Page Analysis
80
81	### 2.1 Analysis Framework
82
83	For each page in the funnel, score these dimensions:
84
85	\| Dimension \| Score (0-10) \| What to Evaluate \|
86	\|-----------\|-------------\|------------------\|
87	\| Clarity \| 0-10 \| Is the purpose of this page immediately obvious? \|
88	\| Continuity \| 0-10 \| Does it logically continue from the previous step? \|
89	\| Motivation \| 0-10 \| Does it give enough reason to take the next action? \|
90	\| Friction \| 0-10 \| How easy is it to complete the desired action? (10 = frictionless) \|
91	\| Trust \| 0-10 \| Are there adequate trust signals for this stage? \|
92
93	Page Score = Average of all 5 dimensions (0-10)
94
95	### 2.2 Common Drop-Off Points and Fixes
96
97	Homepage to Next Step:
98	\| Drop-Off Cause \| Detection Signal \| Fix \|
99	\|----------------\|-----------------\|-----\|
100	\| Unclear value proposition \| Vague headline, no specificity \| Rewrite headline with specific outcome \|
101	\| No clear CTA \| Multiple equal-weight CTAs, CTA below fold \| Single primary CTA above the fold \|
102	\| Slow load time \| Heavy images, excessive scripts \| Optimize images, defer non-critical JS \|
103	\| Poor mobile experience \| Text too small, buttons too close \| Mobile-first responsive redesign \|
104
105	Pricing Page:
106	\| Drop-Off Cause \| Detection Signal \| Fix \|
107	\|----------------\|-----------------\|-----\|
108	\| Price shock \| No context before showing price \| Add value framing before prices \|
109	\| Too many options \| 4+ plans, feature overload \| Reduce to 3 plans, highlight recommended \|
110	\| Hidden costs \| Fees revealed later in flow \| Transparent pricing upfront \|
111	\| No social proof \| No testimonials near pricing \| Add customer quotes near each plan \|
112	\| Missing FAQ \| Common questions unanswered \| Add pricing FAQ addressing top 5 objections \|
113
114	Signup/Registration:
115	\| Drop-Off Cause \| Detection Signal \| Fix \|
116	\|----------------\|-----------------\|-----\|
117	\| Too many fields \| 5+ required fields \| Reduce to 3 or fewer (name, email, password) \|
118	\| Account required too early \| Must create account to see content \| Allow preview or trial without account \|
119	\| No progress indicator \| Multi-step for

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Type

market-funnel

2.2kstars646forks

View on GitHub

How to install market-funnel?

zubair-trabzada/ai-marketing-claude/market-funnel

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-funnel

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Sales Funnel Analysis & Optimization
2
3	You are the funnel analysis engine for `/market funnel <url>`. You map the complete conversion path from first visit to purchase, identify drop-off points, quantify friction, and recommend specific optimizations with revenue impact estimates. Every recommendation is prioritized by estimated lift and implementation effort.
4
5	## When This Skill Is Invoked
6
7	The user runs `/market funnel <url>`. Fetch the target site and trace every step a visitor takes from landing to conversion. Analyze each step for friction, clarity, and effectiveness. Output a complete analysis to FUNNEL-ANALYSIS.md.
8
9	---
10
11	## Phase 1: Funnel Discovery and Mapping
12
13	### 1.1 Identify the Funnel Type
14
15	Detect which funnel type the site uses:
16
17	\| Funnel Type \| Business Model \| Typical Steps \| Key Metric \|
18	\|-------------\|---------------\|---------------\|------------\|
19	\| Lead Gen \| Services, agencies, B2B \| Landing page -> Form -> Thank you -> Nurture -> Sales call \| Lead-to-close rate \|
20	\| SaaS Trial \| SaaS products \| Homepage -> Pricing -> Signup -> Onboarding -> Upgrade \| Trial-to-paid rate \|
21	\| SaaS Demo \| Enterprise SaaS \| Homepage -> Features -> Demo request -> Sales call -> Close \| Demo-to-close rate \|
22	\| E-commerce \| Online stores \| Product page -> Cart -> Checkout -> Upsell -> Thank you \| Cart-to-purchase rate \|
23	\| Webinar \| Courses, coaches, SaaS \| Opt-in -> Confirmation -> Reminder -> Live -> Offer -> Checkout \| Webinar-to-sale rate \|
24	\| Application \| Premium services, programs \| Info page -> Application form -> Review -> Interview -> Accept \| Application-to-accept rate \|
25	\| Community \| Memberships, communities \| Landing -> Free trial/preview -> Engage -> Paid membership \| Free-to-paid rate \|
26	\| Content \| Media, publishers \| Blog -> Email capture -> Nurture -> Premium content -> Subscribe \| Reader-to-subscriber rate \|
27
28	### 1.2 Map Every Funnel Step
29
30	For each page in the funnel, document:
31
32	```
33	STEP [#]: [Page Name]
34	URL: [url]
35	Page Type: [landing/product/pricing/cart/checkout/form/thank-you]
36	Primary Action: [what the user should do on this page]
37	Next Step: [where the user should go next]
38	Exit Points: [where users might leave instead]
39	Friction Elements: [anything that slows or confuses]
40	Trust Elements: [anything that builds confidence]
41	Load Time: [estimated based on page complexity]
42	```
43
44	### 1.3 Visual Funnel Map
45
46	Create an ASCII funnel map showing the flow:
47
48	```
49	VISITOR JOURNEY MAP
50	===================
51
52	Traffic Sources
53	\|
54	v
55	[Homepage] ─── 100% of visitors
56	\|
57	v
58	[Pricing Page] ─── ~30% click through
59	\|
60	v
61	[Signup Form] ─── ~15% reach signup
62	\|
63	v
64	[Onboarding] ─── ~10% complete signup
65	\|
66	v
67	[Active Use] ─── ~6% reach activation
68	\|
69	v
70	[Paid Plan] ─── ~2% convert to paid
71
72	Overall: 2% visitor-to-paid conversion
73	```
74
75	Adjust this template to match the actual funnel discovered on the site.
76
77	---
78
79	## Phase 2: Page-by-Page Analysis
80
81	### 2.1 Analysis Framework
82
83	For each page in the funnel, score these dimensions:
84
85	\| Dimension \| Score (0-10) \| What to Evaluate \|
86	\|-----------\|-------------\|------------------\|
87	\| Clarity \| 0-10 \| Is the purpose of this page immediately obvious? \|
88	\| Continuity \| 0-10 \| Does it logically continue from the previous step? \|
89	\| Motivation \| 0-10 \| Does it give enough reason to take the next action? \|
90	\| Friction \| 0-10 \| How easy is it to complete the desired action? (10 = frictionless) \|
91	\| Trust \| 0-10 \| Are there adequate trust signals for this stage? \|
92
93	Page Score = Average of all 5 dimensions (0-10)
94
95	### 2.2 Common Drop-Off Points and Fixes
96
97	Homepage to Next Step:
98	\| Drop-Off Cause \| Detection Signal \| Fix \|
99	\|----------------\|-----------------\|-----\|
100	\| Unclear value proposition \| Vague headline, no specificity \| Rewrite headline with specific outcome \|
101	\| No clear CTA \| Multiple equal-weight CTAs, CTA below fold \| Single primary CTA above the fold \|
102	\| Slow load time \| Heavy images, excessive scripts \| Optimize images, defer non-critical JS \|
103	\| Poor mobile experience \| Text too small, buttons too close \| Mobile-first responsive redesign \|
104
105	Pricing Page:
106	\| Drop-Off Cause \| Detection Signal \| Fix \|
107	\|----------------\|-----------------\|-----\|
108	\| Price shock \| No context before showing price \| Add value framing before prices \|
109	\| Too many options \| 4+ plans, feature overload \| Reduce to 3 plans, highlight recommended \|
110	\| Hidden costs \| Fees revealed later in flow \| Transparent pricing upfront \|
111	\| No social proof \| No testimonials near pricing \| Add customer quotes near each plan \|
112	\| Missing FAQ \| Common questions unanswered \| Add pricing FAQ addressing top 5 objections \|
113
114	Signup/Registration:
115	\| Drop-Off Cause \| Detection Signal \| Fix \|
116	\|----------------\|-----------------\|-----\|
117	\| Too many fields \| 5+ required fields \| Reduce to 3 or fewer (name, email, password) \|
118	\| Account required too early \| Must create account to see content \| Allow preview or trial without account \|
119	\| No progress indicator \| Multi-step for

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