market-landing
starsforks
How to install market-landing?
zubair-trabzada/ai-marketing-claude/market-landing
$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-landing| Page Type | Primary Goal | Good CR | Great CR | |---|---|---|---| | Lead Capture | Email/form submission | 5-10% | 15%+ | | SaaS Signup | Free trial or freemium signup | 3-7% | 10%+ | | E-commerce Product | Add to cart / Purchase | 2-4% | 5%+ | | Webinar Registration | Register
SKILL.md
| 1 | # Landing Page CRO Analysis |
| 2 | |
| 3 | ## Skill Purpose |
| 4 | Perform a comprehensive Conversion Rate Optimization (CRO) analysis on any landing page. This skill produces a section-by-section teardown with prioritized, actionable fixes that directly impact conversion rates. |
| 5 | |
| 6 | ## When to Use |
| 7 | - User provides a landing page URL and asks for conversion optimization |
| 8 | - User asks for landing page feedback, review, or audit |
| 9 | - User wants to improve signup, lead capture, or purchase rates |
| 10 | - Triggered by `/market landing <url>` or `/market cro <url>` |
| 11 | |
| 12 | ## How to Execute |
| 13 | |
| 14 | ### Step 1: Identify the Page Type |
| 15 | Determine which type of landing page you are analyzing. This affects benchmark expectations and scoring weights. |
| 16 | |
| 17 | | Page Type | Primary Goal | Good CR | Great CR | |
| 18 | |---|---|---|---| |
| 19 | | Lead Capture | Email/form submission | 5-10% | 15%+ | |
| 20 | | SaaS Signup | Free trial or freemium signup | 3-7% | 10%+ | |
| 21 | | E-commerce Product | Add to cart / Purchase | 2-4% | 5%+ | |
| 22 | | Webinar Registration | Register for event | 20-30% | 40%+ | |
| 23 | | App Download | Install app | 10-15% | 20%+ | |
| 24 | | Waitlist | Join waitlist | 15-25% | 35%+ | |
| 25 | | Consultation Booking | Schedule a call | 5-10% | 15%+ | |
| 26 | | Nonprofit Donation | Make a donation | 2-5% | 8%+ | |
| 27 | |
| 28 | ### Step 2: Run the 7-Point CRO Framework |
| 29 | Analyze each section in order. Score each section 1-10 and provide specific findings. |
| 30 | |
| 31 | #### Section 1: Hero Section (Weight: 25%) |
| 32 | The first screen a visitor sees. This is where 80% of conversion decisions begin. |
| 33 | |
| 34 | **Checklist:** |
| 35 | - [ ] Headline is visible within 2 seconds of page load |
| 36 | - [ ] Headline communicates the primary benefit (not a feature) |
| 37 | - [ ] Headline is under 10 words |
| 38 | - [ ] Subheadline expands on the headline with specificity |
| 39 | - [ ] Primary CTA is above the fold |
| 40 | - [ ] CTA button color contrasts with the background |
| 41 | - [ ] CTA text is action-oriented (not "Submit" or "Click Here") |
| 42 | - [ ] Hero image or video supports the message (not generic stock) |
| 43 | - [ ] Trust badges or social proof visible above the fold |
| 44 | - [ ] Page loads in under 3 seconds |
| 45 | - [ ] No navigation menu competing with the CTA (for dedicated landing pages) |
| 46 | |
| 47 | **Scoring Criteria:** |
| 48 | - 9-10: Headline is benefit-driven, specific, and compelling. CTA is clear and contrasting. Visual supports the message. Trust indicators present. |
| 49 | - 7-8: Strong headline and CTA but missing one element (trust badges, supporting visual, or specificity). |
| 50 | - 5-6: Generic headline or weak CTA. Missing multiple above-the-fold elements. |
| 51 | - 3-4: Headline is feature-focused or vague. CTA is below the fold or unclear. |
| 52 | - 1-2: No clear headline or CTA. Visitor cannot understand the offer within 5 seconds. |
| 53 | |
| 54 | #### Section 2: Value Proposition (Weight: 20%) |
| 55 | How clearly the page communicates WHY someone should convert. |
| 56 | |
| 57 | **Checklist:** |
| 58 | - [ ] Clear statement of what the product/service does |
| 59 | - [ ] Specific outcomes or results promised |
| 60 | - [ ] Differentiation from alternatives (why THIS solution) |
| 61 | - [ ] Target audience is clear (visitor knows if this is for them) |
| 62 | - [ ] Benefits are quantified where possible (save X hours, increase Y%) |
| 63 | - [ ] Value proposition is scannable (not buried in paragraphs) |
| 64 | |
| 65 | **Evaluate Using the 4U Framework:** |
| 66 | 1. **Useful** - Does it solve a real problem the visitor has? |
| 67 | 2. **Urgent** - Is there a reason to act now? |
| 68 | 3. **Unique** - Is it different from competitors? |
| 69 | 4. **Ultra-specific** - Are claims concrete, not vague? |
| 70 | |
| 71 | #### Section 3: Social Proof (Weight: 15%) |
| 72 | Evidence that others trust and benefit from this product/service. |
| 73 | |
| 74 | **Types of Social Proof (ranked by persuasion power):** |
| 75 | 1. Revenue/results metrics ("$2.4B processed", "500K users") |
| 76 | 2. Named customer testimonials with photos, titles, and companies |
| 77 | 3. Recognizable client logos |
| 78 | 4. Case studies with specific results |
| 79 | 5. Star ratings and review counts |
| 80 | 6. Media mentions ("As seen in...") |
| 81 | 7. Certifications and awards |
| 82 | 8. User-generated content |
| 83 | 9. Social media follower counts |
| 84 | |
| 85 | **Checklist:** |
| 86 | - [ ] At least 2 types of social proof present |
| 87 | - [ ] Testimonials include real names and photos |
| 88 | - [ ] Testimonials mention specific results or outcomes |
| 89 | - [ ] Social proof is placed near decision points (close to CTAs) |
| 90 | - [ ] Numbers are specific (not rounded - "11,847" beats "10,000+") |
| 91 | - [ ] Logos are recognizable to the target audience |
| 92 | - [ ] Social proof is recent and relevant |
| 93 | |
| 94 | #### Section 4: Features and Benefits (Weight: 15%) |
| 95 | How the page presents what the product/service includes. |
| 96 | |
| 97 | **Checklist:** |
| 98 | - [ ] Features are translated into benefits (what the feature DOES for the user) |
| 99 | - [ ] Content is scannable (icons, bullet points, short paragraphs) |
| 100 | - [ ] Visual hierarchy guides the eye through features |
| 101 | - [ ] Most important features/benefits are listed first |
| 102 | - [ ] Each feature section has a clear mini-headline |
| 103 | - [ ] Screenshots, demos, or visuals accompany feature descriptions |
| 104 | - [ ] Feature list is comprehensive but not overwhelming (3-7 key features) |
| 105 | |
| 106 | **Feature-to-Benefit Translation Check:** |
| 107 | Bad: "AI-powered analytics dashboard" |
| 108 | Good: "See exactly which campaigns drive revenue -- AI analyzes your dat |
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