market-launch
starsforks
How to install market-launch?
zubair-trabzada/ai-marketing-claude/market-launch
$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-launchSKILL.md
| 1 | # Product/Service Launch Playbook Generator |
| 2 | |
| 3 | ## Skill Purpose |
| 4 | Generate a complete, week-by-week launch playbook for any product, service, or feature launch. This skill produces a tactical plan with templates, checklists, email sequences, social posts, and metrics tracking -- everything needed to execute a successful launch. |
| 5 | |
| 6 | ## When to Use |
| 7 | - User is planning to launch a new product, service, feature, or offering |
| 8 | - User asks for a launch plan, go-to-market strategy, or launch checklist |
| 9 | - User wants to coordinate a multi-channel launch campaign |
| 10 | - Triggered by `/market launch` or `/market launch <product description>` |
| 11 | |
| 12 | ## How to Execute |
| 13 | |
| 14 | ### Step 1: Gather Launch Context |
| 15 | Before generating the playbook, collect these inputs from the user (ask if not provided): |
| 16 | |
| 17 | 1. **What are you launching?** (product, service, feature, course, event) |
| 18 | 2. **Who is the target audience?** (demographics, pain points, existing list size) |
| 19 | 3. **What is the primary launch goal?** (revenue target, signups, downloads, awareness) |
| 20 | 4. **What is the launch date?** (or desired timeline) |
| 21 | 5. **What channels do you have access to?** (email list size, social following, ad budget, partnerships) |
| 22 | 6. **What is the price point?** (if applicable) |
| 23 | 7. **Do you have existing customers/users?** (for beta, testimonials, case studies) |
| 24 | 8. **What is the budget?** (bootstrapped, moderate, well-funded) |
| 25 | |
| 26 | ### Step 2: Determine Launch Type |
| 27 | Select the primary launch strategy based on the user's context: |
| 28 | |
| 29 | | Launch Type | Best For | Key Channel | Timeline | |
| 30 | |---|---|---|---| |
| 31 | | Product Hunt | SaaS, dev tools, consumer apps | Product Hunt + Twitter/X | 4-6 weeks prep | |
| 32 | | Email List Launch | Course, info product, SaaS with existing list | Email | 6-8 weeks | |
| 33 | | Social Media Launch | Consumer product, personal brand | Twitter/X, LinkedIn, Instagram | 4-6 weeks | |
| 34 | | Paid Ads Launch | E-commerce, established product | Facebook/Google Ads | 2-4 weeks prep | |
| 35 | | Community Launch | Niche product, developer tools | Reddit, Discord, Slack communities | 6-8 weeks | |
| 36 | | Partner Launch | B2B, enterprise, marketplace | Partner channels | 8-12 weeks | |
| 37 | | Hybrid Launch | Any high-stakes launch | Multi-channel coordinated | 8-12 weeks | |
| 38 | |
| 39 | ### Step 3: Generate the 8-Week Launch Timeline |
| 40 | |
| 41 | #### Weeks 1-2: Foundation |
| 42 | **Objective:** Lock in positioning, build assets, set up infrastructure. |
| 43 | |
| 44 | **Tasks:** |
| 45 | - [ ] Define launch positioning statement: "For [TARGET] who [PROBLEM], [PRODUCT] is a [CATEGORY] that [KEY BENEFIT]. Unlike [ALTERNATIVE], we [DIFFERENTIATOR]." |
| 46 | - [ ] Create launch one-pager (internal alignment doc) |
| 47 | - [ ] Set up landing page / waitlist page |
| 48 | - [ ] Set up analytics and tracking (UTM parameters, conversion goals, event tracking) |
| 49 | - [ ] Create launch-specific email list/segment |
| 50 | - [ ] Draft all email sequences (see Email Templates below) |
| 51 | - [ ] Brief design team on visual assets needed |
| 52 | - [ ] Identify 10-20 potential beta testers or early access users |
| 53 | - [ ] Research and list 20+ communities, forums, and groups where target audience gathers |
| 54 | - [ ] Set up social media content calendar tool |
| 55 | |
| 56 | **Deliverables:** |
| 57 | - Positioning statement |
| 58 | - Landing page live |
| 59 | - Email sequences drafted |
| 60 | - Beta tester list |
| 61 | |
| 62 | #### Weeks 3-4: Audience Building |
| 63 | **Objective:** Build anticipation, grow waitlist, recruit beta testers. |
| 64 | |
| 65 | **Tasks:** |
| 66 | - [ ] Begin content seeding: publish 2-3 blog posts / threads related to the problem you solve |
| 67 | - [ ] Share behind-the-scenes content on social media (building in public) |
| 68 | - [ ] Start engaging in target communities (provide value, don't pitch yet) |
| 69 | - [ ] Reach out to beta testers with personal invitations |
| 70 | - [ ] Collect early feedback and testimonials from beta users |
| 71 | - [ ] Begin influencer/partner outreach (see Partner Coordination below) |
| 72 | - [ ] Set up referral mechanism for waitlist (e.g., viral waitlist with rewards) |
| 73 | - [ ] Create teaser content (sneak peeks, countdowns, problem-awareness posts) |
| 74 | - [ ] Record demo video or product walkthrough |
| 75 | - [ ] Write press release or media pitch (if relevant) |
| 76 | |
| 77 | **Content Calendar (Weeks 3-4):** |
| 78 | | Day | Content Type | Channel | Theme | |
| 79 | |---|---|---|---| |
| 80 | | Mon | Problem-awareness post | LinkedIn/Twitter | Why this problem matters | |
| 81 | | Tue | Behind-the-scenes | Instagram/Twitter | Show what you're building | |
| 82 | | Wed | Educational content | Blog/LinkedIn | Teach something related to your space | |
| 83 | | Thu | Social proof | Twitter/LinkedIn | Beta tester quote or result | |
| 84 | | Fri | Teaser/countdown | All channels | Build anticipation for launch | |
| 85 | |
| 86 | **Deliverables:** |
| 87 | - 4-6 content pieces published |
| 88 | - Beta testers onboarded and providing feedback |
| 89 | - Waitlist growing |
| 90 | - Partner/influencer commitments secured |
| 91 | |
| 92 | #### Weeks 5-6: Pre-Launch Intensification |
| 93 | **Objective:** Maximize anticipation, finalize assets, prep launch infrastructure. |
| 94 | |
| 95 | **Tasks:** |
| 96 | - [ ] Send pre-launch email sequence to waitlist (see Email Templates) |
| 97 | - [ ] Increase social media posting frequency to daily |
| 98 | - [ ] Publish case study or results from beta testers |
| 99 | - [ ] Finalize pricing and offer structure |
| 100 | - [ ] Create l |
People who liked this also viewed
6 picksType
- seo-auditWhen the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tagSkillsJul 2026
- copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user sSkillsJul 2026
- marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,'SkillsJul 2026
- content-strategyWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "conSkillsJul 2026
- programmatic-seoWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pSkillsJul 2026
- marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing stratSkillsJul 2026
