market-proposal

Name: market-proposal
Author: zubair-trabzada

2.2kstars646forks

How to install market-proposal?

zubair-trabzada/ai-marketing-claude/market-proposal

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-proposal

Installs into the current project.

Summary

About the Client: 1. Client name and company 2. Industry and business model 3. Current marketing situation (what they're doing now) 4. Primary pain points or challenges 5. Goals (revenue, growth, leads, brand awareness) 6. Budget range (if known) 7. Decision timeline 8. Key s

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SKILL.md

1	# Client Proposal Generator for Marketing Services
2
3	## Skill Purpose
4	Generate a professional, client-ready marketing services proposal. This skill produces a complete proposal document that positions the agency/consultant as the clear choice, frames pricing with anchoring and tiered options, and includes ROI projections to justify the investment.
5
6	## When to Use
7	- User wants to create a proposal for a prospective marketing client
8	- User has completed a discovery call and needs to formalize the engagement
9	- User wants a template for their marketing agency's proposals
10	- Triggered by `/market proposal` or `/market proposal <client name>`
11
12	## How to Execute
13
14	### Step 1: Gather Proposal Inputs
15	Collect these details from the user (ask if not provided):
16
17	About the Client:
18	1. Client name and company
19	2. Industry and business model
20	3. Current marketing situation (what they're doing now)
21	4. Primary pain points or challenges
22	5. Goals (revenue, growth, leads, brand awareness)
23	6. Budget range (if known)
24	7. Decision timeline
25	8. Key stakeholders and decision-makers
26
27	About the Services:
28	1. What services are you proposing? (SEO, paid ads, content, social, email, full-stack)
29	2. Engagement model (retainer, project, performance-based)
30	3. Proposed timeline
31	4. Your relevant case studies or results
32
33	If audit data exists: Check for any previous `/market audit` results. If found, automatically incorporate the findings into the Situation Analysis section for a data-backed proposal.
34
35	### Step 2: Discovery Call Question Framework
36	If the user hasn't had the discovery call yet, provide these 10 essential questions:
37
38	Business Understanding:
39	1. "Walk me through your business model. How do you make money?"
40	2. "Who is your ideal customer? Describe them in detail."
41	3. "What does your sales process look like from first touch to closed deal?"
42
43	Current Marketing:
44	4. "What marketing are you doing today, and what's working or not working?"
45	5. "What's your current monthly marketing spend, and what's the ROI?"
46	6. "What tools and platforms are you using?"
47
48	Goals and Expectations:
49	7. "If we're wildly successful, what does that look like in 6 months? 12 months?"
50	8. "What specific numbers are you trying to hit? (Revenue, leads, traffic)"
51	9. "What's the lifetime value of a customer for you?"
52
53	Decision and Process:
54	10. "Who else is involved in this decision, and what's your timeline for choosing a partner?"
55
56	Bonus Questions:
57	- "What's your biggest frustration with marketing right now?"
58	- "Have you worked with agencies or consultants before? What went well or poorly?"
59	- "Is there anything that would make you say 'no' to working together?"
60
61	### Step 3: Build the Proposal Document
62
63	#### Section 1: Cover Page
64	```
65	[Your Company Logo]
66
67	Marketing Strategy Proposal
68	Prepared for: [Client Name]
69	Prepared by: [Your Name / Agency]
70	Date: [Date]
71	Valid until: [Date + 30 days]
72
73	CONFIDENTIAL
74	```
75
76	#### Section 2: Executive Summary (1 page max)
77	Write a concise summary that:
78	- Acknowledges the client's situation and goals
79	- States the core problem you will solve
80	- Previews your recommended approach
81	- Hints at the expected outcome
82	- Creates urgency to act
83
84	Template:
85	```
86	[Client Name] is at an inflection point. With [current situation -- e.g., strong product-market fit but inconsistent lead generation], there's a significant opportunity to [desired outcome -- e.g., scale customer acquisition to support your growth targets].
87
88	Based on our analysis of [what you reviewed -- their website, ads, competitors, etc.], we've identified [X] key areas where strategic improvements could drive [specific result -- e.g., a 40-60% increase in qualified leads within 6 months].
89
90	This proposal outlines a [timeframe] engagement focused on [primary service areas], designed to [primary outcome]. Our approach is built on [your differentiator -- e.g., data-driven methodology, industry expertise, proven frameworks].
91
92	We recommend beginning with [first phase] to establish baselines and quick wins, then scaling efforts based on performance data.
93	```
94
95	#### Section 3: Situation Analysis (2-3 pages)
96	Present your analysis of the client's current marketing. This is where audit data from `/market audit` is invaluable.
97
98	Structure:
99	1. Current State Overview -- What they're doing now and how it's performing
100	2. Opportunities Identified -- Specific areas where improvement is possible
101	3. Competitive Landscape -- How they compare to competitors (from `/market competitors` if available)
102	4. Key Challenges -- Obstacles that need to be addressed
103	5. Market Context -- Industry trends and benchmarks
104
105	Important: Frame everything as opportunities, not failures. The client should feel understood, not criticized.
106
107	Good: "Your website converts at approximately 1.8%, which is below the industry benchmark of 3.2%. We see a clear path to close this gap through targeted CRO initiatives."
108
109	Bad: "Your website has a terrible conversion rate and needs a complete overhaul."

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Type

market-proposal

2.2kstars646forks

View on GitHub

How to install market-proposal?

zubair-trabzada/ai-marketing-claude/market-proposal

$npx -y skills add zubair-trabzada/ai-marketing-claude --skill market-proposal

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Client Proposal Generator for Marketing Services
2
3	## Skill Purpose
4	Generate a professional, client-ready marketing services proposal. This skill produces a complete proposal document that positions the agency/consultant as the clear choice, frames pricing with anchoring and tiered options, and includes ROI projections to justify the investment.
5
6	## When to Use
7	- User wants to create a proposal for a prospective marketing client
8	- User has completed a discovery call and needs to formalize the engagement
9	- User wants a template for their marketing agency's proposals
10	- Triggered by `/market proposal` or `/market proposal <client name>`
11
12	## How to Execute
13
14	### Step 1: Gather Proposal Inputs
15	Collect these details from the user (ask if not provided):
16
17	About the Client:
18	1. Client name and company
19	2. Industry and business model
20	3. Current marketing situation (what they're doing now)
21	4. Primary pain points or challenges
22	5. Goals (revenue, growth, leads, brand awareness)
23	6. Budget range (if known)
24	7. Decision timeline
25	8. Key stakeholders and decision-makers
26
27	About the Services:
28	1. What services are you proposing? (SEO, paid ads, content, social, email, full-stack)
29	2. Engagement model (retainer, project, performance-based)
30	3. Proposed timeline
31	4. Your relevant case studies or results
32
33	If audit data exists: Check for any previous `/market audit` results. If found, automatically incorporate the findings into the Situation Analysis section for a data-backed proposal.
34
35	### Step 2: Discovery Call Question Framework
36	If the user hasn't had the discovery call yet, provide these 10 essential questions:
37
38	Business Understanding:
39	1. "Walk me through your business model. How do you make money?"
40	2. "Who is your ideal customer? Describe them in detail."
41	3. "What does your sales process look like from first touch to closed deal?"
42
43	Current Marketing:
44	4. "What marketing are you doing today, and what's working or not working?"
45	5. "What's your current monthly marketing spend, and what's the ROI?"
46	6. "What tools and platforms are you using?"
47
48	Goals and Expectations:
49	7. "If we're wildly successful, what does that look like in 6 months? 12 months?"
50	8. "What specific numbers are you trying to hit? (Revenue, leads, traffic)"
51	9. "What's the lifetime value of a customer for you?"
52
53	Decision and Process:
54	10. "Who else is involved in this decision, and what's your timeline for choosing a partner?"
55
56	Bonus Questions:
57	- "What's your biggest frustration with marketing right now?"
58	- "Have you worked with agencies or consultants before? What went well or poorly?"
59	- "Is there anything that would make you say 'no' to working together?"
60
61	### Step 3: Build the Proposal Document
62
63	#### Section 1: Cover Page
64	```
65	[Your Company Logo]
66
67	Marketing Strategy Proposal
68	Prepared for: [Client Name]
69	Prepared by: [Your Name / Agency]
70	Date: [Date]
71	Valid until: [Date + 30 days]
72
73	CONFIDENTIAL
74	```
75
76	#### Section 2: Executive Summary (1 page max)
77	Write a concise summary that:
78	- Acknowledges the client's situation and goals
79	- States the core problem you will solve
80	- Previews your recommended approach
81	- Hints at the expected outcome
82	- Creates urgency to act
83
84	Template:
85	```
86	[Client Name] is at an inflection point. With [current situation -- e.g., strong product-market fit but inconsistent lead generation], there's a significant opportunity to [desired outcome -- e.g., scale customer acquisition to support your growth targets].
87
88	Based on our analysis of [what you reviewed -- their website, ads, competitors, etc.], we've identified [X] key areas where strategic improvements could drive [specific result -- e.g., a 40-60% increase in qualified leads within 6 months].
89
90	This proposal outlines a [timeframe] engagement focused on [primary service areas], designed to [primary outcome]. Our approach is built on [your differentiator -- e.g., data-driven methodology, industry expertise, proven frameworks].
91
92	We recommend beginning with [first phase] to establish baselines and quick wins, then scaling efforts based on performance data.
93	```
94
95	#### Section 3: Situation Analysis (2-3 pages)
96	Present your analysis of the client's current marketing. This is where audit data from `/market audit` is invaluable.
97
98	Structure:
99	1. Current State Overview -- What they're doing now and how it's performing
100	2. Opportunities Identified -- Specific areas where improvement is possible
101	3. Competitive Landscape -- How they compare to competitors (from `/market competitors` if available)
102	4. Key Challenges -- Obstacles that need to be addressed
103	5. Market Context -- Industry trends and benchmarks
104
105	Important: Frame everything as opportunities, not failures. The client should feel understood, not criticized.
106
107	Good: "Your website converts at approximately 1.8%, which is below the industry benchmark of 3.2%. We see a clear path to close this gap through targeted CRO initiatives."
108
109	Bad: "Your website has a terrible conversion rate and needs a complete overhaul."

People who liked this also viewed

6 picks

Type