$npx -y skills add zubair-trabzada/geo-seo-claude --skill geo-platform-optimizerPlatform-specific AI search optimization — audit and optimize for Google AI Overviews, ChatGPT, Perplexity, Gemini, and Bing Copilot individually
| 1 | # GEO Platform Optimizer |
| 2 | |
| 3 | ## Core Insight |
| 4 | |
| 5 | Only **11% of domains** are cited by BOTH ChatGPT and Google AI Overviews for the same query. Each AI search platform uses different indexes, ranking logic, and source preferences. A page optimized for Google AI Overviews may be invisible to ChatGPT, and vice versa. Platform-specific optimization is not optional — it is the foundation of any serious GEO strategy. |
| 6 | |
| 7 | ## How to Use This Skill |
| 8 | |
| 9 | 1. Collect the target URL and the site's primary topic/industry |
| 10 | 2. Run each platform checklist below against the site |
| 11 | 3. Score each platform on the 0-100 rubric |
| 12 | 4. Generate GEO-PLATFORM-OPTIMIZATION.md with per-platform scores, gaps, and action items |
| 13 | |
| 14 | --- |
| 15 | |
| 16 | ## Platform 1: Google AI Overviews (AIO) |
| 17 | |
| 18 | ### How AIO Selects Sources |
| 19 | - 92% of AIO citations come from pages already ranking in the **top 10 organic results** — traditional SEO is the gateway |
| 20 | - However, 47% of citations come from pages ranking **below position 5** — AIO has its own selection logic favoring clarity and directness over raw rank |
| 21 | - AIO strongly favors pages with **clean structure, direct answers, and scannable formatting** |
| 22 | - Featured snippet optimization has ~70% overlap with AIO optimization |
| 23 | - AIO prefers **concise, factual, unambiguous answers** — hedging and filler reduce citation probability |
| 24 | |
| 25 | ### Optimization Checklist |
| 26 | |
| 27 | 1. **Question-Based Headings**: Use H2/H3 headings phrased as questions matching real user queries. Check Google's "People Also Ask" for the target topic and mirror those exact phrasings. |
| 28 | 2. **Direct Answer in First Paragraph**: After each question heading, provide a clear 1-2 sentence answer immediately. Then expand with supporting detail. The first sentence should be a standalone citation candidate. |
| 29 | 3. **Tables and Structured Comparisons**: AIO heavily cites tables. Convert any comparison, pricing, specification, or feature data into HTML tables. Use clear column headers. |
| 30 | 4. **Ordered and Unordered Lists**: Step-by-step processes should use ordered lists. Feature lists should use unordered lists. AIO extracts these directly. |
| 31 | 5. **FAQ Sections**: Add a dedicated FAQ section with 5-10 real questions. Use proper H3 headings for each question. While FAQPage schema rich results are restricted to govt/health sites since Aug 2023, the content pattern still helps AIO extraction. |
| 32 | 6. **Definitions and Glossary Boxes**: For any industry-specific term, provide a clear definition. Format: "**[Term]** is [concise definition]." AIO frequently cites definitions. |
| 33 | 7. **Statistics with Sources**: Include specific numbers with attribution. "According to [Source], [statistic]." AIO prefers citeable, specific claims over vague assertions. |
| 34 | 8. **Publication Date**: Include a visible publication date and last-updated date. AIO deprioritizes undated content for time-sensitive queries. |
| 35 | 9. **Author Byline**: Display author name with credentials. Link to an author page with bio, credentials, and sameAs links. |
| 36 | 10. **Page Depth**: Keep target pages within 3 clicks of homepage. AIO rarely cites deep, orphaned content. |
| 37 | |
| 38 | ### Scoring Rubric (0-100) |
| 39 | |
| 40 | | Criterion | Points | How to Score | |
| 41 | |---|---|---| |
| 42 | | Ranks in top 10 for target queries | 20 | 20 if yes, 10 if top 20, 0 if beyond | |
| 43 | | Question-based headings present | 10 | 2 points per question heading, max 10 | |
| 44 | | Direct answers after headings | 15 | 3 points per direct answer, max 15 | |
| 45 | | Tables present for comparison data | 10 | 10 if tables used appropriately, 5 if partial, 0 if absent | |
| 46 | | Lists for processes/features | 10 | 10 if present, 5 if partial | |
| 47 | | FAQ section with 5+ questions | 10 | 10 if 5+, 5 if 1-4, 0 if none | |
| 48 | | Statistics with citations | 10 | 2 points per cited stat, max 10 | |
| 49 | | Publication/updated date visible | 5 | 5 if both dates, 3 if one, 0 if none | |
| 50 | | Author byline with credentials | 5 | 5 if full byline, 3 if name only, 0 if none | |
| 51 | | Clean URL + heading hierarchy | 5 | 5 if H1>H2>H3 clean, 3 if minor issues, 0 if broken | |
| 52 | |
| 53 | --- |
| 54 | |
| 55 | ## Platform 2: ChatGPT Web Search |
| 56 | |
| 57 | ### How ChatGPT Selects Sources |
| 58 | - Uses **Bing's search index** as its foundation (not Google) |
| 59 | - Top citation sources by domain share: **Wikipedia (47.9%)**, Reddit (11.3%), YouTube, major news outlets |
| 60 | - ChatGPT heavily weights **entity recognition** — if your brand exists as a structured entity (Wikipedia, Wikidata, Crunchbase), it is far more likely to be cited |
| 61 | - Prefers **authoritative, well-established sources** over new or niche sites |
| 62 | - Longer, more comprehensive articles get cited more often than short pieces |
| 63 | - ChatGPT tends to cite **the most canonical source** for a claim rather than the original |
| 64 | |
| 65 | ### Optimization Checklist |
| 66 | |
| 67 | 1. |