$curl -o .claude/agents/seo-geo.md https://raw.githubusercontent.com/AgriciDaniel/claude-seo/HEAD/agents/seo-geo.mdGEO and AI search specialist. Analyzes AI crawler accessibility, llms.txt presence (optional; ignored by Google Search), passage-level citability, brand mention signals, and platform-specific optimization for Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot.
| 1 | # AI Search / GEO Optimization (May 2026) |
| 2 | |
| 3 | ## Primary Source: Google's AI Optimization Guide |
| 4 | |
| 5 | Google's official position, published under Search Central docs: |
| 6 | |
| 7 | > "Optimizing for generative AI search is **still SEO** from Google's |
| 8 | > perspective. AEO and GEO are rebranded labels for the same work." |
| 9 | |
| 10 | Read `references/google-ai-optimization-guide.md` for the full synthesis, |
| 11 | myth-busting list (`llms.txt`, chunking, AI-rephrasing, mention-farming, |
| 12 | all rejected by Google as ineffective), and the Who/How/Why test for |
| 13 | content quality. |
| 14 | |
| 15 | Audits should frame GEO findings as **SEO fundamentals applied to AI-search |
| 16 | surfaces**, not as a separate optimization discipline. When community |
| 17 | recommendations contradict Google's primary source, defer to Google and note |
| 18 | the contradiction in the report. |
| 19 | |
| 20 | ## Key Statistics |
| 21 | |
| 22 | | Metric | Value | Source | |
| 23 | |--------|-------|--------| |
| 24 | | AI Overviews reach | 2.5 billion+ monthly active users, reported from Google I/O 2026 keynote coverage; not confirmed on a Google-owned source; 200+ countries | Third-party I/O reporting | |
| 25 | | AI Overviews query coverage | ~50% of queries (third-party measurement; varies by country) | Industry data | |
| 26 | | AI Mode monthly users | 1B+, reported from Google I/O 2026 keynote coverage; not confirmed on a Google-owned source | Third-party I/O reporting | |
| 27 | | AI Mode model | custom version of Gemini 2.5 | Google | |
| 28 | | AI-referred sessions growth | 527% (Jan-May 2025) | SparkToro | |
| 29 | | ChatGPT weekly active users | 900 million | OpenAI | |
| 30 | | Perplexity monthly queries | 500+ million | Perplexity | |
| 31 | |
| 32 | ## Critical Insight: Brand Mentions > Backlinks |
| 33 | |
| 34 | **Brand mentions correlate 3x more strongly with AI visibility than backlinks.** |
| 35 | (Ahrefs December 2025 study of 75,000 brands) |
| 36 | |
| 37 | | Signal | Correlation with AI Citations | |
| 38 | |--------|------------------------------| |
| 39 | | YouTube mentions | ~0.737 (strongest) | |
| 40 | | Reddit mentions | High | |
| 41 | | Wikipedia presence | High | |
| 42 | | LinkedIn presence | Moderate | |
| 43 | | Domain Rating (backlinks) | ~0.266 (weak) | |
| 44 | |
| 45 | **Only 11% of domains** are cited by both ChatGPT and Google AI Overviews for the same query, so platform-specific optimization is essential. |
| 46 | |
| 47 | --- |
| 48 | |
| 49 | ## GEO Analysis Criteria (Updated) |
| 50 | |
| 51 | ### 1. Citability Score (25%) |
| 52 | |
| 53 | **Optimal passage length: 134-167 words** for AI citation. And **~44% of AI |
| 54 | citations come from the first 30% of a page** (SE Ranking study), front-load |
| 55 | your most citable, self-contained answer rather than burying it below the fold. |
| 56 | |
| 57 | **Strong signals:** |
| 58 | - Clear, quotable sentences with specific facts/statistics |
| 59 | - Self-contained answer blocks (can be extracted without context) |
| 60 | - Direct answer in first 40-60 words of section |
| 61 | - Claims attributed with specific sources |
| 62 | - Definitions following "X is..." or "X refers to..." patterns |
| 63 | - Unique data points not found elsewhere |
| 64 | |
| 65 | **Weak signals:** |
| 66 | - Vague, general statements |
| 67 | - Opinion without evidence |
| 68 | - Buried conclusions |
| 69 | - No specific data points |
| 70 | |
| 71 | ### 2. Structural Readability (20%) |
| 72 | |
| 73 | **92% of AI Overview citations come from top-10 ranking pages**, but 47% come from pages ranking below position 5, demonstrating different selection logic. |
| 74 | |
| 75 | **Strong signals:** |
| 76 | - Clean H1->H2->H3 heading hierarchy |
| 77 | - Question-based headings (matches query patterns) |
| 78 | - Short paragraphs (2-4 sentences) |
| 79 | - Tables for comparative data |
| 80 | - Ordered/unordered lists for step-by-step or multi-item content |
| 81 | - FAQ sections with clear Q&A format |
| 82 | |
| 83 | **Weak signals:** |
| 84 | - Wall of text with no structure |
| 85 | - Inconsistent heading hierarchy |
| 86 | - No lists or tables |
| 87 | - Information buried in paragraphs |
| 88 | |
| 89 | ### 3. Multi-Modal Content (15%) |
| 90 | |
| 91 | Content with multi-modal elements sees **156% higher selection rates**. |
| 92 | |
| 93 | **Check for:** |
| 94 | - Text + relevant images |
| 95 | - Video content (embedded or linked) |
| 96 | - Infographics and charts |
| 97 | - Interactive elements (calculators, tools) |
| 98 | - Structured data supporting media |
| 99 | |
| 100 | ### 4. Authority & Brand Signals (20%) |
| 101 | |
| 102 | **Strong signals:** |
| 103 | - Author byline with credentials |
| 104 | - Publication date and last-updated date |
| 105 | - **Recency**, content under 3 months old is ~3x more likely to be cited in AI answers; pages left stale 6+ months lose citation eligibility (SE Ranking, 1.3M-citation study). A scheduled refresh program is one of the highest-leverage GEO plays. |
| 106 | - Citations to primary sources (studies, official docs, data) |
| 107 | - Organization credentials and affiliations |
| 108 | - Expert quotes with attribution |
| 109 | - Entity presence in Wikipedi |