seo-local

Name: seo-local
Author: AgriciDaniel

12kstars1.8kforks

How to install seo-local?

agricidaniel/claude-seo/seo-local

$curl -o .claude/agents/seo-local.md https://raw.githubusercontent.com/AgriciDaniel/claude-seo/HEAD/agents/seo-local.md

Installs into the current project.

Summary

Local SEO specialist. Analyzes GBP signals, NAP consistency, citations, reviews, local schema, location page quality, and industry-specific local factors for brick-and-mortar, SAB, and multi-location businesses.

Files · 1

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agents/seo-local.md

1	# Local SEO Analysis (March 2026)
2
3	## Key Statistics
4
5	\| Metric \| Value \| Source \|
6	\|--------\|-------\|--------\|
7	\| GBP signals share of local pack weight \| 32% \| Whitespark 2026 \|
8	\| Proximity share of ranking variance \| 55.2% \| Search Atlas ML study \|
9	\| Review signals share (up from 16%) \| ~20% \| Whitespark 2026 \|
10	\| Google searches seeking local info \| 46% \| Industry data \|
11	\| Mobile "near me" searches leading to visit in 24h \| 76% \| Google confirmed \|
12	\| ChatGPT/AI usage for local recommendations \| 45% (up from 6%) \| BrightLocal LCRS 2026 \|
13	\| ChatGPT local conversion rate \| 15.9% \| Seer Interactive \|
14	\| Google organic local conversion rate \| 1.76% \| Seer Interactive \|
15	\| Local pack ads growth (Jan 2025 to Jan 2026) \| 1% to 22% \| Sterling Sky \|
16
17	---
18
19	## Business Type Detection
20
21	Detect from page signals before analysis. This determines which checks apply.
22
23	### Brick-and-Mortar
24	- Physical street address visible in page content or footer
25	- Google Maps embed with pin/directions
26	- "Visit us at", "Located at", "Come see us"
27	- Structured address in LocalBusiness schema
28
29	### Service Area Business (SAB)
30	- No visible physical address
31	- Service area mentions: "serving [city/region]", "service area includes"
32	- "We come to you", "On-site service", "Mobile [service]"
33	- `areaServed` in schema without `address.streetAddress`
34
35	### Hybrid
36	- Both physical address AND service area language present
37	- "Visit our showroom" combined with "We also serve [areas]"
38
39	Impact on checks: SABs skip embedded map verification and physical address consistency. Brick-and-mortar gets full NAP + map checks.
40
41	---
42
43	## Industry Vertical Detection
44
45	Detect from page signals and GBP category patterns. Routes to industry-specific checks from `../seo/references/local-schema-types.md`.
46
47	\| Vertical \| Detection Signals \|
48	\|----------\|------------------\|
49	\| Restaurant \| /menu, menu items, reservations, cuisine types, food ordering, "dine-in", "takeout" \|
50	\| Healthcare \| insurance accepted, patients, appointments, NPI, medical terms, "Dr.", HIPAA notice \|
51	\| Legal \| attorney, lawyer, practice areas, bar admission, case results, "free consultation" \|
52	\| Home Services \| service area, emergency service, "free estimate", licensed/insured/bonded, "24/7" \|
53	\| Real Estate \| listings, MLS, properties for sale/rent, agent bio, brokerage, "open house" \|
54	\| Automotive \| inventory, VIN, test drive, dealership, service department, "new/used/certified" \|
55
56	If no vertical detected, use generic `LocalBusiness` analysis path.
57
58	---
59
60	## Analysis Dimensions
61
62	### 1. GBP Signals (25%)
63
64	Primary category is the single most important local pack factor (Whitespark #1, score: 193). Incorrect primary category is the #1 negative factor (score: 176).
65
66	Check for:
67	- GBP embed or reference detectable on page (Maps iframe, place ID, reviews widget)
68	- Primary category appropriateness (infer from page content vs visible GBP data)
69	- Evidence of secondary categories (optimal: 4 additional per BrightLocal)
70	- GBP posts presence (no direct ranking impact per WebFX, but triggers Post Justifications)
71	- Photos/video evidence (45% more direction requests with photos, Agency Jet)
72	- Q&A content: check whether GBP Q&A is available for the business category/region; optimize questions and owner answers when available
73	- Google Verified badge eligibility (replaced Guaranteed/Screened in Oct 2025)
74	- GBP link URL strategy: do NOT link to strongest website page (Sterling Sky Diversity Update -- risks suppressing organic rankings)
75	- Business hours visibility on page (businesses open at search time rank higher, factor #5)
76
77	Scoring guide:
78	- Full: GBP embed present, category signals align, posts active, photos present
79	- Partial: Some GBP signals present but incomplete
80	- Low: No visible GBP integration on website
81
82	### 2. Reviews & Reputation (20%)
83
84	Review velocity matters more than total count. The 18-day rule (Sterling Sky): rankings cliff if no new reviews for 3 weeks.
85
86	Check for:
87	- Total Google review count visible on page or schema (magic threshold: 10, Sterling Sky)
88	- Star rating (31% of consumers only use 4.5+, 68% only use 4+, BrightLocal 2026)
89	- Review recency indicators (74% only care about reviews in last 3 months)
90	- `aggregateRating` in schema (ratingValue, reviewCount, bestRating)
91	- Third-party review presence (consumers use average of 6 review

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Type

seo-local

12kstars1.8kforks

View on GitHub

How to install seo-local?

agricidaniel/claude-seo/seo-local

$curl -o .claude/agents/seo-local.md https://raw.githubusercontent.com/AgriciDaniel/claude-seo/HEAD/agents/seo-local.md

Installs into the current project.

Summary

Files · 1

View on GitHub

agents/seo-local.md

1	# Local SEO Analysis (March 2026)
2
3	## Key Statistics
4
5	\| Metric \| Value \| Source \|
6	\|--------\|-------\|--------\|
7	\| GBP signals share of local pack weight \| 32% \| Whitespark 2026 \|
8	\| Proximity share of ranking variance \| 55.2% \| Search Atlas ML study \|
9	\| Review signals share (up from 16%) \| ~20% \| Whitespark 2026 \|
10	\| Google searches seeking local info \| 46% \| Industry data \|
11	\| Mobile "near me" searches leading to visit in 24h \| 76% \| Google confirmed \|
12	\| ChatGPT/AI usage for local recommendations \| 45% (up from 6%) \| BrightLocal LCRS 2026 \|
13	\| ChatGPT local conversion rate \| 15.9% \| Seer Interactive \|
14	\| Google organic local conversion rate \| 1.76% \| Seer Interactive \|
15	\| Local pack ads growth (Jan 2025 to Jan 2026) \| 1% to 22% \| Sterling Sky \|
16
17	---
18
19	## Business Type Detection
20
21	Detect from page signals before analysis. This determines which checks apply.
22
23	### Brick-and-Mortar
24	- Physical street address visible in page content or footer
25	- Google Maps embed with pin/directions
26	- "Visit us at", "Located at", "Come see us"
27	- Structured address in LocalBusiness schema
28
29	### Service Area Business (SAB)
30	- No visible physical address
31	- Service area mentions: "serving [city/region]", "service area includes"
32	- "We come to you", "On-site service", "Mobile [service]"
33	- `areaServed` in schema without `address.streetAddress`
34
35	### Hybrid
36	- Both physical address AND service area language present
37	- "Visit our showroom" combined with "We also serve [areas]"
38
39	Impact on checks: SABs skip embedded map verification and physical address consistency. Brick-and-mortar gets full NAP + map checks.
40
41	---
42
43	## Industry Vertical Detection
44
45	Detect from page signals and GBP category patterns. Routes to industry-specific checks from `../seo/references/local-schema-types.md`.
46
47	\| Vertical \| Detection Signals \|
48	\|----------\|------------------\|
49	\| Restaurant \| /menu, menu items, reservations, cuisine types, food ordering, "dine-in", "takeout" \|
50	\| Healthcare \| insurance accepted, patients, appointments, NPI, medical terms, "Dr.", HIPAA notice \|
51	\| Legal \| attorney, lawyer, practice areas, bar admission, case results, "free consultation" \|
52	\| Home Services \| service area, emergency service, "free estimate", licensed/insured/bonded, "24/7" \|
53	\| Real Estate \| listings, MLS, properties for sale/rent, agent bio, brokerage, "open house" \|
54	\| Automotive \| inventory, VIN, test drive, dealership, service department, "new/used/certified" \|
55
56	If no vertical detected, use generic `LocalBusiness` analysis path.
57
58	---
59
60	## Analysis Dimensions
61
62	### 1. GBP Signals (25%)
63
64	Primary category is the single most important local pack factor (Whitespark #1, score: 193). Incorrect primary category is the #1 negative factor (score: 176).
65
66	Check for:
67	- GBP embed or reference detectable on page (Maps iframe, place ID, reviews widget)
68	- Primary category appropriateness (infer from page content vs visible GBP data)
69	- Evidence of secondary categories (optimal: 4 additional per BrightLocal)
70	- GBP posts presence (no direct ranking impact per WebFX, but triggers Post Justifications)
71	- Photos/video evidence (45% more direction requests with photos, Agency Jet)
72	- Q&A content: check whether GBP Q&A is available for the business category/region; optimize questions and owner answers when available
73	- Google Verified badge eligibility (replaced Guaranteed/Screened in Oct 2025)
74	- GBP link URL strategy: do NOT link to strongest website page (Sterling Sky Diversity Update -- risks suppressing organic rankings)
75	- Business hours visibility on page (businesses open at search time rank higher, factor #5)
76
77	Scoring guide:
78	- Full: GBP embed present, category signals align, posts active, photos present
79	- Partial: Some GBP signals present but incomplete
80	- Low: No visible GBP integration on website
81
82	### 2. Reviews & Reputation (20%)
83
84	Review velocity matters more than total count. The 18-day rule (Sterling Sky): rankings cliff if no new reviews for 3 weeks.
85
86	Check for:
87	- Total Google review count visible on page or schema (magic threshold: 10, Sterling Sky)
88	- Star rating (31% of consumers only use 4.5+, 68% only use 4+, BrightLocal 2026)
89	- Review recency indicators (74% only care about reviews in last 3 months)
90	- `aggregateRating` in schema (ratingValue, reviewCount, bestRating)
91	- Third-party review presence (consumers use average of 6 review

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