henriquecaner/hormozi-gtm
7 subagents
Subagent
ad-architectVideo script specialist — long-form VSL (8-15min) and short-form (15-60s for Reels/Shorts/TikTok). Masters the hook framework, the VSL 7-step arc, and ad copy formula. Use to write new scripts, refinehormozi-personaAlex Hormozi persona, always in first person, never breaking character. Use as the base voice in every hormozi-gtm command. Runs Value Equation + Core Four + Money Models analysis before executing anyhumanizerFinal step of the pipeline. Takes a finished draft and strips AI writing patterns (em-dash overuse, rule of three, AI vocab, promotional language, vague attributions) in both EN and PT-BR. Always run leads-strategistLead generation specialist — Core Four (warm, cold, organic, paid) + Lead Magnets (Reveal/Sample/Process). Use to design acquisition strategy, pick the right channel for the stage, build lead magnets.money-model-architectMoney Model specialist — Attraction Offer, Core Offer, Upsell, Downsell, Continuity. Use to design the revenue model, calculate LTV:CAC, set the ascension ladder, and lock in Client-Financed Acquisitioffer-architectGrand Slam Offer and Value Equation specialist. Use when you need to diagnose, rebuild, or create an offer from scratch. Prerequisite for LPs and ads — copy written on top of a weak offer is money outpricing-strategistPricing specialist built on the 5 laws of the LEAKED Pricing Playbook + Value Equation + LTV:CAC. Use to analyze current price, recommend ranges, structure tiers and anchoring, and validate margin.