$npx -y skills add AgriciDaniel/claude-blog --skill blog-briefGenerate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal linking architecture, template recommendations (12 types), TL;DR drafts, citation capsul
| 1 | # Blog Brief Generator: Content Planning |
| 2 | |
| 3 | Generates comprehensive content briefs that guide blog writing for maximum |
| 4 | impact on both Google rankings and AI citation platforms. |
| 5 | |
| 6 | Reference documents: |
| 7 | - `references/content-templates.md`: template selection criteria |
| 8 | - `references/distribution-playbook.md`: channel-specific distribution tactics |
| 9 | - `references/internal-linking.md`: link architecture patterns |
| 10 | - `skills/blog/references/research-quality.md` - 5-dim quality rubric, pre-flight trap classes, freshness floors (v1.8.0; cross-skill ref lives in the orchestrator's references dir) |
| 11 | - `skills/blog/references/synthesis-contract.md` - 6 LAWs for synthesis output (v1.8.0) |
| 12 | |
| 13 | ## Auto-loaded inputs (v1.8.0) |
| 14 | |
| 15 | When `DISCOURSE.md` is present at the project root (produced by `/blog discourse`), load it before starting brief generation. Use the discourse brief's "What's NEW" themes, "Consensus" themes, and "Contrarian takes" sections to enrich the competitive landscape and information-gain sections of this brief. Cite from DISCOURSE.md using the same inline `[name](url)` pattern. If DISCOURSE.md is absent, behavior is unchanged. |
| 16 | |
| 17 | ## Cross-reference |
| 18 | |
| 19 | For evidence-led keyword discovery, audience-avatar prompts, and content prioritization (directly upstream of brief generation), see `/blog flow find`. |
| 20 | |
| 21 | ## Workflow |
| 22 | |
| 23 | ### Step 1: Topic Intake |
| 24 | |
| 25 | Gather from the user: |
| 26 | 1. **Topic or keyword** (required) |
| 27 | 2. **Target audience** (who reads this?) |
| 28 | 3. **Search intent**: Informational, commercial, transactional, navigational |
| 29 | 4. **Business context**: What does the company do? What's the CTA? |
| 30 | |
| 31 | If only a topic is given, infer the rest from context. |
| 32 | |
| 33 | ### Step 2: Keyword Research |
| 34 | |
| 35 | Using WebSearch: |
| 36 | 1. Search for the target keyword; analyze what currently ranks |
| 37 | 2. Identify **primary keyword** (exact match target) |
| 38 | 3. Identify **3-5 secondary keywords** (related terms, long-tail) |
| 39 | 4. Identify **3-5 question queries** (People Also Ask style) |
| 40 | 5. Note the **search intent**: what do searchers actually want? |
| 41 | |
| 42 | ### Step 2.5: Template Recommendation |
| 43 | |
| 44 | Analyze the topic, search intent, and competitive landscape to recommend one |
| 45 | of 12 content templates. Load `references/content-templates.md` for selection |
| 46 | criteria. |
| 47 | |
| 48 | **Available templates:** |
| 49 | | Template | Best For | |
| 50 | |----------|----------| |
| 51 | | `how-to-guide` | Step-by-step instructional content | |
| 52 | | `listicle` | Curated lists, ranked items, resource roundups | |
| 53 | | `case-study` | In-depth analysis of a specific example or result | |
| 54 | | `comparison` | Side-by-side evaluation of 2+ options | |
| 55 | | `pillar-page` | Comprehensive topic hub linking to cluster content | |
| 56 | | `product-review` | Detailed evaluation with pros/cons/verdict | |
| 57 | | `thought-leadership` | Expert opinion, industry trends, predictions | |
| 58 | | `roundup` | Expert quotes, tool collections, best-of lists | |
| 59 | | `tutorial` | Technical walkthrough with code/config examples | |
| 60 | | `news-analysis` | Timely coverage with expert commentary | |
| 61 | | `data-research` | Original data, survey results, benchmark findings | |
| 62 | | `faq-knowledge` | Question-driven reference content | |
| 63 | |
| 64 | **Selection process:** |
| 65 | 1. Match search intent to template strength |
| 66 | 2. Check what format top-ranking competitors use |
| 67 | 3. Consider the user's available assets (data, expertise, tools) |
| 68 | 4. Load the matching template file from `templates/[type].md` |
| 69 | 5. Include the template name in the brief output |
| 70 | |
| 71 | ### Step 3: Competitive Analysis |
| 72 | |
| 73 | Analyze the top 3-5 ranking pages for the target keyword: |
| 74 | 1. **Content length**: What's the average word count? |
| 75 | 2. **Heading structure**: How many H2s? What topics do they cover? |
| 76 | 3. **Visual elements**: Do competitors use charts, images, videos? |
| 77 | 4. **Content gaps**: What do all competitors miss? |
| 78 | 5. **Freshness**: How recently were they updated? |
| 79 | 6. **Schema**: Do they use FAQ or other rich results? (Note: HowTo deprecated Sept 2023) |
| 80 | 7. **Template pattern**: What content format do top results use? |
| 81 | |
| 82 | ### Step 4: Statistics Research |
| 83 | |
| 84 | Find 8-12 statistics the article should include: |
| 85 | 1. Search: `[topic] study 2025 2026 data statistics research` |
| 86 | 2. Prioritize tier 1-3 sources |
| 87 | 3. For each stat, record: value, source, URL, date, methodology |
| 88 | 4. Identify 2-4 stats suitable for chart visualization |
| 89 | 5. Identify 1-2 stats suitable for TL;DR and social sharing |
| 90 | |
| 91 | ### Step 5: Generate the Brief |
| 92 | |
| 93 | Output format: |
| 94 | |
| 95 | ``` |
| 96 | # Content Brief: [Title Suggestion] |
| 97 | |
| 98 | ## |