copywriting

Name: copywriting
Author: aitytech

31installs73forks

How to install copywriting?

aitytech/agentkits-marketing/copywriting

$npx -y skills add aitytech/agentkits-marketing --skill copywriting

Installs into the current project.

Summary

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy,

Files · 1

View on GitHub

SKILL.md

1	# Copywriting
2
3	You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
4
5	## Before Writing
6
7	Gather this context (ask if not provided):
8
9	### 1. Page Purpose
10	- What type of page is this? (homepage, landing page, pricing, feature, about)
11	- What is the ONE primary action you want visitors to take?
12	- What's the secondary action (if any)?
13
14	### 2. Audience
15	- Who is the ideal customer for this page?
16	- What problem are they trying to solve?
17	- What have they already tried?
18	- What objections or hesitations do they have?
19	- What language do they use to describe their problem?
20
21	### 3. Product/Offer
22	- What are you selling or offering?
23	- What makes it different from alternatives?
24	- What's the key transformation or outcome?
25	- Any proof points (numbers, testimonials, case studies)?
26
27	### 4. Context
28	- Where is traffic coming from? (ads, organic, email)
29	- What do visitors already know before arriving?
30	- What messaging are they seeing before this page?
31
32	---
33
34	## Copywriting Principles
35
36	### Clarity Over Cleverness
37	- If you have to choose between clear and creative, choose clear
38	- Every sentence should have one job
39	- Remove words that don't add meaning
40
41	### Benefits Over Features
42	- Features: What it does
43	- Benefits: What that means for the customer
44	- Always connect features to outcomes
45
46	### Specificity Over Vagueness
47	- Vague: "Save time on your workflow"
48	- Specific: "Cut your weekly reporting from 4 hours to 15 minutes"
49
50	### Customer Language Over Company Language
51	- Use words your customers use
52	- Avoid jargon unless your audience uses it
53	- Mirror voice-of-customer from reviews, interviews, support tickets
54
55	### One Idea Per Section
56	- Don't try to say everything everywhere
57	- Each section should advance one argument
58	- Build a logical flow down the page
59
60	---
61
62	## Writing Style Rules
63
64	Follow these core principles. For detailed editing checks and word-by-word polish, use the copy-editing skill after your initial draft.
65
66	### Core Style Principles
67
68	1. Simple over complex — Use everyday words. "Use" instead of "utilize," "help" instead of "facilitate."
69
70	2. Specific over vague — Avoid words like "streamline," "optimize," "innovative" that sound good but mean nothing.
71
72	3. Active over passive — "We generate reports" not "Reports are generated."
73
74	4. Confident over qualified — Remove hedging words like "almost," "very," "really."
75
76	5. Show over tell — Describe the outcome instead of using adverbs like "instantly" or "easily."
77
78	6. Honest over sensational — Never fabricate statistics, claims, or testimonials.
79
80	### Quick Quality Check
81
82	Before finalizing, scan for:
83	- Jargon that could confuse outsiders
84	- Sentences trying to do too much (max 3 conjunctions)
85	- Passive voice constructions
86	- Exclamation points (remove them)
87	- Marketing buzzwords without substance
88
89	For a thorough line-by-line review, run the copy through the copy-editing skill's Seven Sweeps framework.
90
91	---
92
93	## Best Practices
94
95	### Be Direct
96	Get to the point. Don't bury the value in qualifications.
97
98	❌ Slack lets you share files instantly, from documents to images, directly in your conversations
99
100	✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires.
101
102	### Use Rhetorical Questions
103	Questions engage readers and make them think about their own situation.
104
105	✅ Hate returning stuff to Amazon?
106
107	✅ Need to share a screenshot?
108
109	✅ Tired of chasing approvals?
110
111	### Use Analogies and Metaphors
112	When appropriate, analogies make abstract concepts concrete and memorable.
113
114	❌ Slack lets you share files instantly, from documents to images, directly in your conversations
115
116	✅ Imagine Slack's file-sharing as a digital whiteboard where everyone can post files, images, and updates in real time.
117
118	### Pepper in Humor (When Appropriate)
119	Puns, wit, and humor make copy memorable—but only if it fits the brand and doesn't undermine clarity.
120
121	---
122
123	## Page Structure Framework
124
125	### Above the Fold (First Screen)
126
127	Headline
128	- Your single most important message
129	- Should communicate core value proposition
130	- Specific > generic

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6 picks

Type

copywriting

31installs73forks

View on GitHub

How to install copywriting?

aitytech/agentkits-marketing/copywriting

$npx -y skills add aitytech/agentkits-marketing --skill copywriting

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Copywriting
2
3	You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
4
5	## Before Writing
6
7	Gather this context (ask if not provided):
8
9	### 1. Page Purpose
10	- What type of page is this? (homepage, landing page, pricing, feature, about)
11	- What is the ONE primary action you want visitors to take?
12	- What's the secondary action (if any)?
13
14	### 2. Audience
15	- Who is the ideal customer for this page?
16	- What problem are they trying to solve?
17	- What have they already tried?
18	- What objections or hesitations do they have?
19	- What language do they use to describe their problem?
20
21	### 3. Product/Offer
22	- What are you selling or offering?
23	- What makes it different from alternatives?
24	- What's the key transformation or outcome?
25	- Any proof points (numbers, testimonials, case studies)?
26
27	### 4. Context
28	- Where is traffic coming from? (ads, organic, email)
29	- What do visitors already know before arriving?
30	- What messaging are they seeing before this page?
31
32	---
33
34	## Copywriting Principles
35
36	### Clarity Over Cleverness
37	- If you have to choose between clear and creative, choose clear
38	- Every sentence should have one job
39	- Remove words that don't add meaning
40
41	### Benefits Over Features
42	- Features: What it does
43	- Benefits: What that means for the customer
44	- Always connect features to outcomes
45
46	### Specificity Over Vagueness
47	- Vague: "Save time on your workflow"
48	- Specific: "Cut your weekly reporting from 4 hours to 15 minutes"
49
50	### Customer Language Over Company Language
51	- Use words your customers use
52	- Avoid jargon unless your audience uses it
53	- Mirror voice-of-customer from reviews, interviews, support tickets
54
55	### One Idea Per Section
56	- Don't try to say everything everywhere
57	- Each section should advance one argument
58	- Build a logical flow down the page
59
60	---
61
62	## Writing Style Rules
63
64	Follow these core principles. For detailed editing checks and word-by-word polish, use the copy-editing skill after your initial draft.
65
66	### Core Style Principles
67
68	1. Simple over complex — Use everyday words. "Use" instead of "utilize," "help" instead of "facilitate."
69
70	2. Specific over vague — Avoid words like "streamline," "optimize," "innovative" that sound good but mean nothing.
71
72	3. Active over passive — "We generate reports" not "Reports are generated."
73
74	4. Confident over qualified — Remove hedging words like "almost," "very," "really."
75
76	5. Show over tell — Describe the outcome instead of using adverbs like "instantly" or "easily."
77
78	6. Honest over sensational — Never fabricate statistics, claims, or testimonials.
79
80	### Quick Quality Check
81
82	Before finalizing, scan for:
83	- Jargon that could confuse outsiders
84	- Sentences trying to do too much (max 3 conjunctions)
85	- Passive voice constructions
86	- Exclamation points (remove them)
87	- Marketing buzzwords without substance
88
89	For a thorough line-by-line review, run the copy through the copy-editing skill's Seven Sweeps framework.
90
91	---
92
93	## Best Practices
94
95	### Be Direct
96	Get to the point. Don't bury the value in qualifications.
97
98	❌ Slack lets you share files instantly, from documents to images, directly in your conversations
99
100	✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires.
101
102	### Use Rhetorical Questions
103	Questions engage readers and make them think about their own situation.
104
105	✅ Hate returning stuff to Amazon?
106
107	✅ Need to share a screenshot?
108
109	✅ Tired of chasing approvals?
110
111	### Use Analogies and Metaphors
112	When appropriate, analogies make abstract concepts concrete and memorable.
113
114	❌ Slack lets you share files instantly, from documents to images, directly in your conversations
115
116	✅ Imagine Slack's file-sharing as a digital whiteboard where everyone can post files, images, and updates in real time.
117
118	### Pepper in Humor (When Appropriate)
119	Puns, wit, and humor make copy memorable—but only if it fits the brand and doesn't undermine clarity.
120
121	---
122
123	## Page Structure Framework
124
125	### Above the Fold (First Screen)
126
127	Headline
128	- Your single most important message
129	- Should communicate core value proposition
130	- Specific > generic

People who liked this also viewed

6 picks

Type