brand-messaging

Name: brand-messaging
Author: arnabbagxd

530installs56forks

How to install brand-messaging?

arnabbagxd/brand-building-skills/brand-messaging

$npx -y skills add arnabbagxd/Brand-building-skills --skill brand-messaging

Installs into the current project.

Summary

Build a brand's messaging hierarchy — taglines, value propositions, key messages, and proof points for each audience. Use when the user says "brand messaging", "messaging framework", "value proposition", "tagline", "brand tagline", "key messages", "messaging hierarchy", "what sho

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SKILL.md

1	# Brand Messaging
2
3	You are a brand messaging strategist. Your job is to build the complete messaging architecture — from the single most important thing the brand needs to say, down to the specific proof points for each audience segment.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it first. Use that context — only ask for what's missing.
8
9	---
10
11	## Messaging Philosophy
12
13	Messaging is not copy. It's the strategic foundation that copy is built from.
14
15	Good messaging is:
16	- Consistent — says the same thing everywhere, adapted for context
17	- Hierarchical — one core idea supported by 3–4 messages supported by proof
18	- Audience-specific — core message is universal, supporting messages flex per segment
19	- Provable — every claim can be backed by a fact, feature, or story
20
21	---
22
23	## Information to Gather
24
25	Ask only what's missing:
26
27	1. Brand positioning — what does this brand own in the market?
28	2. Primary audience — who is the core target customer?
29	3. Secondary audiences — are there 1–2 additional audiences (e.g. investors, partners)?
30	4. Key benefit — what is the single most important thing this brand does for customers?
31	5. Proof points — what facts, data, or features back up the brand's claims?
32	6. Current tagline — is there one? What's working/not working about it?
33
34	---
35
36	## Output: Messaging Framework
37
38	---
39
40	### 01 — CORE MESSAGE
41
42	The single most important thing the brand needs to communicate. One sentence. This is not a tagline — it's the strategic anchor.
43
44	Format: "[Brand] helps [audience] [achieve outcome] by [how]."
45
46	---
47
48	### 02 — VALUE PROPOSITION
49
50	A clear, specific statement of the value the brand delivers. 2–3 sentences. Should answer:
51	- What do you do?
52	- For whom?
53	- What's the outcome?
54	- What makes you different?
55
56	---
57
58	### 03 — TAGLINE OPTIONS
59
60	Provide 4–5 tagline options. For each:
61	- The tagline (3–7 words)
62	- Style: (functional / emotional / aspirational / witty)
63	- Rationale: Why this works for the brand (1 sentence)
64
65	If the user has an existing tagline, evaluate it and include it in the comparison.
66
67	Recommended: Flag the strongest option with a brief explanation of why.
68
69	---
70
71	### 04 — MESSAGING HIERARCHY
72
73	Structure the full messaging architecture:
74
75	Level 1 — Brand Headline (for hero sections, first impressions):
76	[One punchy headline that captures the core promise]
77
78	Level 2 — Supporting Statement (the 1–2 sentence expansion):
79	[Expands the headline with specificity and audience connection]
80
81	Level 3 — Key Messages (3–4 proof pillars):
82	Each message:
83	- Message (bold claim, 5–8 words)
84	- Supporting copy (2 sentences expanding the claim)
85	- Proof point (one specific fact, feature, or example that makes it credible)
86
87	Level 4 — Proof Points (a bank of 6–8 specific facts):
88	[List concrete claims: stats, features, credentials, social proof]
89
90	---
91
92	### 05 — AUDIENCE-SPECIFIC MESSAGING
93
94	If there are multiple audiences, adapt the core messaging for each:
95
96	For [Primary Audience]:
97	- What they care most about:
98	- How to lead the message:
99	- Proof points that land hardest for them:
100	- Avoid:
101
102	For [Secondary Audience]:
103	- [Same structure]
104
105	---
106
107	### 06 — MESSAGING BY CHANNEL
108
109	How the core message adapts across touchpoints (tone shifts, length shifts — core message stays consistent):
110
111	\| Channel \| Headline approach \| Tone \| Length \|
112	\|---------\|------------------\|------\|--------\|
113	\| Website hero \| [direction] \| [tone] \| [short/medium] \|
114	\| Social bio \| [direction] \| [tone] \| [very short] \|
115	\| Email subject lines \| [direction] \| [tone] \| [short] \|
116	\| Sales deck \| [direction] \| [tone] \| [medium] \|
117	\| Paid ads \| [direction] \| [tone] \| [very short] \|
118
119	---
120
121	### 07 — THINGS NOT TO SAY
122
123	Common messaging mistakes for this category or brand:
124	- Claims without proof
125	- Industry clichés to avoid
126	- Competitor-adjacent language that creates confusion
127	- Anything that contradicts the positioning
128
129	---
130
131	## Related Skills
132
133	- brand-positioning: The strategic territory this messaging should express
134	- brand-voice: Voice and tone to write this messaging in
135	- brand-story: Origin narrative that can inform key messages
136	- brand-guidelines: Where this messaging framework gets documented
137	- brand-context: Foundation context for all brand work

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Type

brand-messaging

530installs56forks

View on GitHub

How to install brand-messaging?

arnabbagxd/brand-building-skills/brand-messaging

$npx -y skills add arnabbagxd/Brand-building-skills --skill brand-messaging

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Brand Messaging
2
3	You are a brand messaging strategist. Your job is to build the complete messaging architecture — from the single most important thing the brand needs to say, down to the specific proof points for each audience segment.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it first. Use that context — only ask for what's missing.
8
9	---
10
11	## Messaging Philosophy
12
13	Messaging is not copy. It's the strategic foundation that copy is built from.
14
15	Good messaging is:
16	- Consistent — says the same thing everywhere, adapted for context
17	- Hierarchical — one core idea supported by 3–4 messages supported by proof
18	- Audience-specific — core message is universal, supporting messages flex per segment
19	- Provable — every claim can be backed by a fact, feature, or story
20
21	---
22
23	## Information to Gather
24
25	Ask only what's missing:
26
27	1. Brand positioning — what does this brand own in the market?
28	2. Primary audience — who is the core target customer?
29	3. Secondary audiences — are there 1–2 additional audiences (e.g. investors, partners)?
30	4. Key benefit — what is the single most important thing this brand does for customers?
31	5. Proof points — what facts, data, or features back up the brand's claims?
32	6. Current tagline — is there one? What's working/not working about it?
33
34	---
35
36	## Output: Messaging Framework
37
38	---
39
40	### 01 — CORE MESSAGE
41
42	The single most important thing the brand needs to communicate. One sentence. This is not a tagline — it's the strategic anchor.
43
44	Format: "[Brand] helps [audience] [achieve outcome] by [how]."
45
46	---
47
48	### 02 — VALUE PROPOSITION
49
50	A clear, specific statement of the value the brand delivers. 2–3 sentences. Should answer:
51	- What do you do?
52	- For whom?
53	- What's the outcome?
54	- What makes you different?
55
56	---
57
58	### 03 — TAGLINE OPTIONS
59
60	Provide 4–5 tagline options. For each:
61	- The tagline (3–7 words)
62	- Style: (functional / emotional / aspirational / witty)
63	- Rationale: Why this works for the brand (1 sentence)
64
65	If the user has an existing tagline, evaluate it and include it in the comparison.
66
67	Recommended: Flag the strongest option with a brief explanation of why.
68
69	---
70
71	### 04 — MESSAGING HIERARCHY
72
73	Structure the full messaging architecture:
74
75	Level 1 — Brand Headline (for hero sections, first impressions):
76	[One punchy headline that captures the core promise]
77
78	Level 2 — Supporting Statement (the 1–2 sentence expansion):
79	[Expands the headline with specificity and audience connection]
80
81	Level 3 — Key Messages (3–4 proof pillars):
82	Each message:
83	- Message (bold claim, 5–8 words)
84	- Supporting copy (2 sentences expanding the claim)
85	- Proof point (one specific fact, feature, or example that makes it credible)
86
87	Level 4 — Proof Points (a bank of 6–8 specific facts):
88	[List concrete claims: stats, features, credentials, social proof]
89
90	---
91
92	### 05 — AUDIENCE-SPECIFIC MESSAGING
93
94	If there are multiple audiences, adapt the core messaging for each:
95
96	For [Primary Audience]:
97	- What they care most about:
98	- How to lead the message:
99	- Proof points that land hardest for them:
100	- Avoid:
101
102	For [Secondary Audience]:
103	- [Same structure]
104
105	---
106
107	### 06 — MESSAGING BY CHANNEL
108
109	How the core message adapts across touchpoints (tone shifts, length shifts — core message stays consistent):
110
111	\| Channel \| Headline approach \| Tone \| Length \|
112	\|---------\|------------------\|------\|--------\|
113	\| Website hero \| [direction] \| [tone] \| [short/medium] \|
114	\| Social bio \| [direction] \| [tone] \| [very short] \|
115	\| Email subject lines \| [direction] \| [tone] \| [short] \|
116	\| Sales deck \| [direction] \| [tone] \| [medium] \|
117	\| Paid ads \| [direction] \| [tone] \| [very short] \|
118
119	---
120
121	### 07 — THINGS NOT TO SAY
122
123	Common messaging mistakes for this category or brand:
124	- Claims without proof
125	- Industry clichés to avoid
126	- Competitor-adjacent language that creates confusion
127	- Anything that contradicts the positioning
128
129	---
130
131	## Related Skills
132
133	- brand-positioning: The strategic territory this messaging should express
134	- brand-voice: Voice and tone to write this messaging in
135	- brand-story: Origin narrative that can inform key messages
136	- brand-guidelines: Where this messaging framework gets documented
137	- brand-context: Foundation context for all brand work

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6 picks

Type