Above-the-Line (ATL) and Below-the-Line (BTL) messaging framework for targeting executives vs end-users. Use when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs/C-Level vs Managers/ICs.
How to install atl-btl-messaging?
cold-iq/coldiq-s-gtm-skills/atl-btl-messaging
$npx -y skills add cold-iq/coldiq-s-gtm-skills --skill atl-btl-messagingInstalls into the current project.
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Run `npx skills use "https://github.com/cold-iq/coldiq-s-gtm-skills" --skill "cold-iq/coldiq-s-gtm-skills/atl-btl-messaging"` and follow the generated skill instructions now. Read its complete output, redirecting it to a temporary file first if necessary. Resolve relative paths from the supporting-files directory it provides.
Use the skills in "https://github.com/cold-iq/coldiq-s-gtm-skills" that are relevant to the current task. Run `npx skills add "https://github.com/cold-iq/coldiq-s-gtm-skills"` and select the relevant skills, then follow their instructions.
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