$npx -y skills add getnao/sylph --skill newsletter---
| 1 | # Newsletter Writer |
| 2 | |
| 3 | ```yaml |
| 4 | name: newsletter-writer |
| 5 | description: > |
| 6 | Writes short-form email newsletters. Optimized for open rates, |
| 7 | click-throughs, and subscriber retention. |
| 8 | triggers: |
| 9 | - newsletter |
| 10 | - email newsletter |
| 11 | - weekly update email |
| 12 | ``` |
| 13 | |
| 14 | --- |
| 15 | |
| 16 | ## MCP connectors |
| 17 | |
| 18 | | Connector | Purpose | |
| 19 | |-----------|---------| |
| 20 | | Email platform | Send newsletter (e.g., Mailchimp, Substack, ConvertKit) | |
| 21 | |
| 22 | ## What Works |
| 23 | |
| 24 | - **Short.** 200-400 words max for the main content. Readers skim email. |
| 25 | - **Hook-first.** The first sentence after the subject line determines if they keep reading. |
| 26 | - **One CTA.** Every newsletter has exactly one primary call-to-action. Don't split attention. |
| 27 | - **Consistent structure.** Readers should know what to expect each time. |
| 28 | - **Personal tone.** Write like you're emailing one person, not broadcasting to thousands. |
| 29 | - **Value upfront.** The best newsletters give the takeaway in the email, not behind a click. |
| 30 | |
| 31 | ## What Doesn't Work |
| 32 | |
| 33 | - Long intros before getting to the point |
| 34 | - Multiple CTAs competing for attention |
| 35 | - Generic "this week in [industry]" roundups with no POV |
| 36 | - Formal language ("Dear subscriber") |
| 37 | - Walls of text without formatting |
| 38 | |
| 39 | --- |
| 40 | |
| 41 | ## Subject Line Discipline |
| 42 | |
| 43 | The subject line is the most important line. Rules: |
| 44 | |
| 45 | - **Under 50 characters** (renders fully on mobile) |
| 46 | - **Specific over clever.** "3 things that broke our pipeline" beats "Newsletter #47" |
| 47 | - **No ALL CAPS or excessive punctuation** |
| 48 | - **Preview text (preheader)** should extend the subject, not repeat it |
| 49 | |
| 50 | | Good Subject | Bad Subject | |
| 51 | |-------------|------------| |
| 52 | | "We tested 5 tools. One stood out." | "Weekly Update #23" | |
| 53 | | "The metric nobody tracks (but should)" | "Important News Inside!" | |
| 54 | | "What I got wrong about [topic]" | "Don't Miss This!!" | |
| 55 | |
| 56 | --- |
| 57 | |
| 58 | ## Newsletter Structure |
| 59 | |
| 60 | ``` |
| 61 | [Subject Line] |
| 62 | [Preheader text - extends the subject] |
| 63 | |
| 64 | [Greeting - casual, first name if available] |
| 65 | |
| 66 | [Hook - 1-2 sentences, the reason to keep reading] |
| 67 | |
| 68 | [Body - the substance, 2-4 short paragraphs or bullet points] |
| 69 | |
| 70 | [CTA - one clear action: read, try, reply, register] |
| 71 | |
| 72 | [Sign-off - brief, personal] |
| 73 | |
| 74 | [P.S. - optional, for a secondary link or personal note] |
| 75 | ``` |
| 76 | |
| 77 | --- |
| 78 | |
| 79 | ## Formatting Rules |
| 80 | |
| 81 | - Short paragraphs: 2-3 sentences max |
| 82 | - Use bold for key phrases readers need to catch while scanning |
| 83 | - Bullet points for lists |
| 84 | - One link per CTA (don't scatter links everywhere) |
| 85 | - P.S. lines get read more than body text - use them strategically |
| 86 | |
| 87 | --- |
| 88 | |
| 89 | ## Self-Improvement Step |
| 90 | |
| 91 | After each send: |
| 92 | |
| 93 | 1. Record open rate, click rate, and unsubscribe count in frontmatter |
| 94 | 2. Compare subject line patterns: which styles drive opens? |
| 95 | 3. Compare CTA patterns: which placements drive clicks? |
| 96 | 4. Update `content/newsletter/_insights.md` with findings |
| 97 | 5. Promote high-performing issues to `content/newsletter/_examples/` |