pmf-market-research

Name: pmf-market-research
Author: gnurio

2installs4forks

How to install pmf-market-research?

gnurio/pmf-plugin/pmf-market-research

$npx -y skills add gnurio/pmf-plugin --skill pmf-market-research

Installs into the current project.

Summary

Conduct comprehensive market research across 6 PMF dimensions by identifying analogs (successes) and antilogs (failures) in parallel. This skill should be used after creating an initial PMF narrative (V1) to validate hypotheses with external market evidence before investing in cu

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SKILL.md

1	# PMF Market Research
2
3	This skill automates comprehensive market research to validate the 6 PMF dimensions using analogs (successful examples) and antilogs (failure cases). It reduces weeks of manual research into 10-15 minutes through parallel research agents.
4
5	## Purpose
6
7	Generate a market research synthesis document that:
8	1. Identify 10+ analogs and antilogs per PMF dimension through parallel web research
9	2. Analyze patterns across successful and failed products to validate or invalidate hypotheses
10	3. Assess confidence changes for each dimension based on market evidence
11	4. Identify the riskiest dimension(s) requiring targeted validation
12	5. Provide specific refinement recommendations for the PMF narrative
13
14	## When to Use This Skill
15
16	Use this skill when:
17	- Have completed initial PMF narrative (V1) using `/pmf-hypothesis-builder`
18	- Need to validate hypotheses with market evidence before customer interviews
19	- Want to identify the riskiest dimension to focus validation efforts
20	- Following a deliberate risk validation approach (broad validation first)
21
22	Do NOT use this skill when:
23	- Don't have a pmf-narrative.md file yet (use `/pmf-hypothesis-builder` first)
24	- Already completed market research (check for existing `validation/market-research-synthesis.md`)
25	- Ready for customer validation (use `/pmf-interview-prep` after market research)
26	- Measuring PMF for existing product (use `/pmf-metrics-setup` instead)
27
28	## Key Concepts
29
30	Analogs: Products/companies that succeeded with similar approaches. Study them to understand what works.
31	- Threshold: $10M+ revenue (demonstrates PMF, not just early traction)
32	- Look for: Sustained growth, clear success patterns, relevant dimension alignment
33
34	Antilogs: Products/companies that failed despite similar approaches. Study them to avoid mistakes.
35	- Threshold: Raised funding or had traction (not idea-stage failures)
36	- Look for: Clear failure modes, relevant dimension misalignment, documented postmortems
37
38	Why both matter: Analogs show what's possible; antilogs reveal hidden risks. Spotify example: Pandora (analog for streaming viability) + Napster (antilog for licensing issues) = identified business model as riskiest dimension.
39
40	## Workflow
41
42	### Phase 1: Setup and Validation
43
44	1. Locate PMF narrative: Use Glob to find `*/pmf-/pmf-narrative.md`
45
46	2. Verify prerequisites:
47	- Confirm pmf-narrative.md exists and contains V1 with all 6 dimensions defined
48	- Check if market-research-synthesis.md already exists (avoid duplicate work)
49	- Read pmf-narrative.md into context
50
51	3. Confirm with user:
52	Use AskUserQuestion to confirm proceeding with full research across all 6 dimensions
53
54	### Phase 2: Parallel Research Execution
55
56	Critical: Launch 6 parallel research agents (one per dimension) using Task tool with subagent_type="general-purpose".
57
58	For EACH dimension, the research agent should:
59	1. Use WebSearch to identify 3-5 analogs (successful companies with $10M+ revenue)
60	2. Use WebSearch to identify 2-3 antilogs (failed companies with documented postmortems)
61	3. Analyze patterns and synthesize insights
62	4. Assess confidence level (1-10) based on evidence strength
63
64	Research focus by dimension:
65
66	Dimension 1 - Problem to Solve:
67	- Analogs: Customer testimonials showing problem acuteness, must-have product adoption
68	- Antilogs: "Solution looking for a problem" failures, nice-to-have products that failed
69	- Search terms: "acute customer problem {industry}", "must-have vs nice-to-have"
70
71	Dimension 2 - Target Audience:
72	- Analogs: Clear ICP definitions, successful "now" segment focus before expansion
73	- Antilogs: "Tried to serve everyone" failures, wrong target audience mistakes
74	- Search terms: "ICP definition {industry}", "early adopter characteristics"
75
76	Dimension 3 - Value Proposition:
77	- Analogs: Strong NPS, clear positioning, benefits customers cite as valuable
78	- Antilogs: Poor resonance, "nobody understood what we did", high churn
79	- Search terms: "value proposition messaging {industry}", "benefits vs features"
80
81	Dimension 4 - Competitive Advantage:
82	- Analogs: Built one of 7 Powers, sustained market leadership, pricing power
83	- Antilogs: Commoditization, undercut on price, copied by incumbents
84	- Search terms: "7 Powers {industry}", "moat building", "competitive advantage case study"
85
86	Dimension 5 - Growth Strategy:
87	- Analogs: Found scalable channels, efficient CAC, organic growth loops
88	- Antilogs: Unsustainable CAC, reliance on non-scalable channels, growth stalled
89	- Search terms: "growth channels {product type}", "scalable acquisition", "CAC efficiency"
90
91	Dimension 6 - Business Model:
92	- Analogs: Positive unit

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pmf-market-research

2installs4forks

View on GitHub

How to install pmf-market-research?

gnurio/pmf-plugin/pmf-market-research

$npx -y skills add gnurio/pmf-plugin --skill pmf-market-research

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# PMF Market Research
2
3	This skill automates comprehensive market research to validate the 6 PMF dimensions using analogs (successful examples) and antilogs (failure cases). It reduces weeks of manual research into 10-15 minutes through parallel research agents.
4
5	## Purpose
6
7	Generate a market research synthesis document that:
8	1. Identify 10+ analogs and antilogs per PMF dimension through parallel web research
9	2. Analyze patterns across successful and failed products to validate or invalidate hypotheses
10	3. Assess confidence changes for each dimension based on market evidence
11	4. Identify the riskiest dimension(s) requiring targeted validation
12	5. Provide specific refinement recommendations for the PMF narrative
13
14	## When to Use This Skill
15
16	Use this skill when:
17	- Have completed initial PMF narrative (V1) using `/pmf-hypothesis-builder`
18	- Need to validate hypotheses with market evidence before customer interviews
19	- Want to identify the riskiest dimension to focus validation efforts
20	- Following a deliberate risk validation approach (broad validation first)
21
22	Do NOT use this skill when:
23	- Don't have a pmf-narrative.md file yet (use `/pmf-hypothesis-builder` first)
24	- Already completed market research (check for existing `validation/market-research-synthesis.md`)
25	- Ready for customer validation (use `/pmf-interview-prep` after market research)
26	- Measuring PMF for existing product (use `/pmf-metrics-setup` instead)
27
28	## Key Concepts
29
30	Analogs: Products/companies that succeeded with similar approaches. Study them to understand what works.
31	- Threshold: $10M+ revenue (demonstrates PMF, not just early traction)
32	- Look for: Sustained growth, clear success patterns, relevant dimension alignment
33
34	Antilogs: Products/companies that failed despite similar approaches. Study them to avoid mistakes.
35	- Threshold: Raised funding or had traction (not idea-stage failures)
36	- Look for: Clear failure modes, relevant dimension misalignment, documented postmortems
37
38	Why both matter: Analogs show what's possible; antilogs reveal hidden risks. Spotify example: Pandora (analog for streaming viability) + Napster (antilog for licensing issues) = identified business model as riskiest dimension.
39
40	## Workflow
41
42	### Phase 1: Setup and Validation
43
44	1. Locate PMF narrative: Use Glob to find `*/pmf-/pmf-narrative.md`
45
46	2. Verify prerequisites:
47	- Confirm pmf-narrative.md exists and contains V1 with all 6 dimensions defined
48	- Check if market-research-synthesis.md already exists (avoid duplicate work)
49	- Read pmf-narrative.md into context
50
51	3. Confirm with user:
52	Use AskUserQuestion to confirm proceeding with full research across all 6 dimensions
53
54	### Phase 2: Parallel Research Execution
55
56	Critical: Launch 6 parallel research agents (one per dimension) using Task tool with subagent_type="general-purpose".
57
58	For EACH dimension, the research agent should:
59	1. Use WebSearch to identify 3-5 analogs (successful companies with $10M+ revenue)
60	2. Use WebSearch to identify 2-3 antilogs (failed companies with documented postmortems)
61	3. Analyze patterns and synthesize insights
62	4. Assess confidence level (1-10) based on evidence strength
63
64	Research focus by dimension:
65
66	Dimension 1 - Problem to Solve:
67	- Analogs: Customer testimonials showing problem acuteness, must-have product adoption
68	- Antilogs: "Solution looking for a problem" failures, nice-to-have products that failed
69	- Search terms: "acute customer problem {industry}", "must-have vs nice-to-have"
70
71	Dimension 2 - Target Audience:
72	- Analogs: Clear ICP definitions, successful "now" segment focus before expansion
73	- Antilogs: "Tried to serve everyone" failures, wrong target audience mistakes
74	- Search terms: "ICP definition {industry}", "early adopter characteristics"
75
76	Dimension 3 - Value Proposition:
77	- Analogs: Strong NPS, clear positioning, benefits customers cite as valuable
78	- Antilogs: Poor resonance, "nobody understood what we did", high churn
79	- Search terms: "value proposition messaging {industry}", "benefits vs features"
80
81	Dimension 4 - Competitive Advantage:
82	- Analogs: Built one of 7 Powers, sustained market leadership, pricing power
83	- Antilogs: Commoditization, undercut on price, copied by incumbents
84	- Search terms: "7 Powers {industry}", "moat building", "competitive advantage case study"
85
86	Dimension 5 - Growth Strategy:
87	- Analogs: Found scalable channels, efficient CAC, organic growth loops
88	- Antilogs: Unsustainable CAC, reliance on non-scalable channels, growth stalled
89	- Search terms: "growth channels {product type}", "scalable acquisition", "CAC efficiency"
90
91	Dimension 6 - Business Model:
92	- Analogs: Positive unit

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6 picks

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