$npx -y skills add indranilbanerjee/contentforge --skill cf-variantsGenerate scored A/B test variations of headlines, hooks, CTAs, and intros ranked by optimization goal.
| 1 | # Content Variant Generator — A/B Test Optimization |
| 2 | |
| 3 | Generate multiple scored variations of any content element — headlines, hooks, CTAs, introductions, or conclusions — ranked by composite quality score and aligned to your optimization goal. |
| 4 | |
| 5 | ## When to Use |
| 6 | |
| 7 | Use `/contentforge:cf-variants` when you need: |
| 8 | - **A/B test candidates** for headlines, subject lines, or CTAs |
| 9 | - **Higher-performing alternatives** to existing content elements |
| 10 | - **Data-informed decisions** about which hook or intro to deploy |
| 11 | - **Systematic variation** rather than guessing what works better |
| 12 | - **Brand-consistent alternatives** that maintain voice while testing angles |
| 13 | |
| 14 | **For full content production**, use [`/contentforge:create-content`](../../commands/create-content.md) instead. |
| 15 | **For refreshing entire pieces**, use [`/contentforge:content-refresh`](../content-refresh/SKILL.md) instead. |
| 16 | |
| 17 | ## What This Command Does |
| 18 | |
| 19 | Takes a single content element and generates N variations (3-10), scores each across 6 quality dimensions, ranks by composite score weighted toward your optimization goal, and presents the top 3 with detailed reasoning and A/B test setup guidance. |
| 20 | |
| 21 | **Process Flow:** |
| 22 | |
| 23 | 1. **Extract & Analyze** — Parse the source element, identify its type, tone, structure, and current strengths/weaknesses |
| 24 | 2. **Generate Variations** — Create N distinct alternatives using Humanizer patterns (sentence variety, natural phrasing) and Reviewer scoring logic (quality dimensions) |
| 25 | 3. **Score Each Variation** — Rate across 6 dimensions (0-10 scale) |
| 26 | 4. **Rank & Recommend** — Weight scores by optimization goal, present top 3 with explanations |
| 27 | 5. **A/B Test Guidance** — Provide test setup recommendations (sample size, duration, success metrics) |
| 28 | |
| 29 | ## Required Inputs |
| 30 | |
| 31 | **Minimum Required:** |
| 32 | - **Source Content** — The existing element to generate variations for (or a topic/brief if creating from scratch) |
| 33 | - **Element Type** — `headline` | `hook` | `cta` | `intro` | `conclusion` |
| 34 | |
| 35 | **Optional:** |
| 36 | - **Variation Count** — Number of variations to generate (3-10, default: 5) |
| 37 | - **Optimization Goal** — `clicks` | `engagement` | `conversions` | `readability` (default: `engagement`) |
| 38 | - **Brand** — Brand profile to enforce voice/tone (if registered via `/contentforge:brand-setup`) |
| 39 | - **Target Audience** — Who the content is for (influences language and appeal) |
| 40 | - **Tone Override** — Override brand default (authoritative, conversational, technical, witty) |
| 41 | |
| 42 | ## How to Use |
| 43 | |
| 44 | ### Interactive Mode |
| 45 | ``` |
| 46 | /contentforge:cf-variants |
| 47 | ``` |
| 48 | **Prompts you for:** |
| 49 | 1. Source content or element text |
| 50 | 2. Element type (select from 5 options) |
| 51 | 3. Variation count (default 5) |
| 52 | 4. Optimization goal (select from 4 options) |
| 53 | |
| 54 | ### Quick Mode (All Parameters) |
| 55 | ``` |
| 56 | /contentforge:cf-variants "AI Will Transform Your Business in 2026" --type=headline --count=5 --goal=clicks --brand=AcmeMed |
| 57 | ``` |
| 58 | |
| 59 | ### From Existing ContentForge Output |
| 60 | ``` |
| 61 | /contentforge:cf-variants --source-doc=https://docs.google.com/document/d/XYZ123 --element=headline --count=7 --goal=conversions |
| 62 | ``` |
| 63 | Extracts the headline from the document and generates 7 conversion-optimized alternatives. |
| 64 | |
| 65 | ## What Happens |
| 66 | |
| 67 | ### Step 1: Element Analysis (30 seconds) |
| 68 | |
| 69 | Parse the source element and assess its current performance profile: |
| 70 | |
| 71 | - **Structure**: Length, word count, punctuation, question vs. statement |
| 72 | - **Emotional Register**: Neutral, urgent, curious, aspirational, fear-based |
| 73 | - **Specificity**: Vague ("improve results") vs. concrete ("increase CTR by 34%") |
| 74 | - **Keyword Presence**: SEO keywords included or missing |
| 75 | - **Brand Voice Alignment**: Matches registered brand profile or deviates |
| 76 | |
| 77 | **Analysis Output:** |
| 78 | ``` |
| 79 | Source Element Analysis |
| 80 | ------------------------------------------------------------- |
| 81 | Element: "AI Will Transform Your Business in 2026" |
| 82 | Type: Headline |
| 83 | Word Count: 8 |
| 84 | Structure: Statement (declarative) |
| 85 | Emotional Register: Aspirational (moderate) |
| 86 | Specificity: Low (no numbers, no concrete outcome) |
| 87 | Curiosity Gap: Low (no open question, no surprise) |
| 88 | Keyword Presence: "AI" present, "business transformation" absent |
| 89 | Brand Voice: Neutral (no brand-specific markers) |
| 90 | |
| 91 | Improvement Opportunities: |
| 92 | - Add specificity (numbers, concrete outcomes) |
| 93 | - Increase curiosity gap (why 2026? what changes?) |
| 94 | - Strengthen emotional pull (urgency or fear of missing out) |
| 95 | - Include target keyword for SEO |
| 96 | ------------------------------------------------------------- |
| 97 | ``` |
| 98 | |
| 99 | ### Step 2: Variation Generation (1-2 minutes) |
| 100 | |
| 101 | Generate N variations using two complementary patterns: |
| 102 | |
| 103 | **Humanizer Patterns Applied:** |
| 104 | - Sentence variety (different lengths, structures, rhythms) |
| 105 | - Natural phrasing (no AI-typical constructions like "delve" or "leverage") |
| 106 | - Brand personality injection (authoritative, witty, warm, data-driven) |
| 107 | - Diverse emotional angles (curiosity, urgency, authority, empathy, challenge) |
| 108 | |
| 109 | **Reviewer Logi |