ad-creative
installsforks
How to install ad-creative?
indranilbanerjee/digital-marketing-pro/ad-creative
$npx -y skills add indranilbanerjee/digital-marketing-pro --skill ad-creativeGenerate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring.
SKILL.md
| 1 | # /digital-marketing-pro:ad-creative |
| 2 | |
| 3 | ## Purpose |
| 4 | |
| 5 | Generate high-performing ad copy variations tailored to specific platforms and formats. Each variation is scored for quality and compliance, with recommendations for testing strategy. |
| 6 | |
| 7 | ## Input Required |
| 8 | |
| 9 | The user must provide (or will be prompted for): |
| 10 | |
| 11 | - **Product/service**: What is being advertised |
| 12 | - **Platform(s)**: Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, X, Pinterest |
| 13 | - **Ad format**: RSA, single image, carousel, video script, story, etc. |
| 14 | - **Campaign objective**: Awareness, traffic, leads, conversions, app installs |
| 15 | - **Target audience**: Who the ads are for |
| 16 | - **Key offer/CTA**: Promotion, value prop, or desired action |
| 17 | - **Landing page URL**: Where the ad will drive traffic (optional) |
| 18 | |
| 19 | ## Process |
| 20 | |
| 21 | 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. |
| 22 | 2. Identify platform-specific constraints: character limits, format requirements, policy restrictions |
| 23 | 3. Generate 3-5 ad copy variations per platform, each with a distinct angle (benefit, urgency, social proof, curiosity, direct) |
| 24 | 4. Score each variation on: brand alignment, clarity, emotional impact, CTA strength, policy compliance |
| 25 | 5. Flag any potential policy violations (restricted claims, prohibited language) |
| 26 | 6. Recommend A/B testing groupings and priority order |
| 27 | 7. If landing page URL is provided, check message match between ad and page |
| 28 | |
| 29 | ## Output |
| 30 | |
| 31 | Per platform, a set of ad copy variations including: |
| 32 | |
| 33 | - Headlines, descriptions, and CTAs formatted to platform specifications |
| 34 | - Quality score (1-10) with reasoning per variation |
| 35 | - Policy compliance check with flagged issues |
| 36 | - A/B testing recommendation with hypothesis for each test |
| 37 | - Message match assessment (if landing page provided) |
| 38 | - Creative direction notes for visual/video assets (see AI image/video generation guidance below) |
| 39 | |
| 40 | ### AI image & video generation guidance (May 2026) |
| 41 | |
| 42 | When the brief includes static visuals or short-form video, recommend the model that fits the use case and call out the compliance overhead: |
| 43 | |
| 44 | | Asset type | Recommended model (May 2026) | When to use | Compliance note | |
| 45 | |---|---|---|---| |
| 46 | | Product hero stills, lifestyle photography, e-commerce tiles | **Google Nano Banana Pro** (Gemini 2.5 Image, multi-image composition, character/object consistency) | Strong text rendering inside images (logos, on-pack copy), brand-character consistency across a campaign, high-fidelity product realism. | Outputs ship with SynthID watermarking by default; ALSO sign with C2PA via `/digital-marketing-pro:c2pa-metadata` before any EU distribution. | |
| 47 | | Short-form social video (≤8s reels, organic vertical) | **Gemini Veo 3.1** (synchronized native audio, longer/more coherent clips than Veo 3.0) | Reels, TikTok, Shorts cut-downs, ad-creative experimentation. | Synthetic-voice / synthetic-human content must carry a visible deepfake disclosure under EU Article 50 — see `skills/context-engine/compliance-rules.md` §1.1b. | |
| 48 | | Long-form video with native audio / multi-modal storytelling | **Gemini Omni** (multimodal generation, May 2026 I/O launch — text + image + audio + video unified) | Connected-content campaigns where a single brief produces a hero film, social cut-downs, audio version, and stills consistently. Best for brands with disciplined creative governance — Omni's range outpaces most brand-safety review processes. | Default Omni outputs carry SynthID + Gemini provenance markers. Add C2PA before EU publish. Run synthetic-person outputs past Legal — Omni's photoreal humans frequently hit "substantial AI manipulation" thresholds under Article 50. | |
| 49 | | Static image — fast iteration / mood-boarding | OpenAI gpt-image-1, Midjourney v7, Adobe Firefly | Internal mood boards, concept exploration. Not for shipped EU creative without C2PA. | None of these auto-embed C2PA — manually sign with `/digital-marketing-pro:c2pa-metadata` before EU publish. | |
| 50 | |
| 51 | **Workflow recommendation:** |
| 52 | |
| 53 | 1. Brief the visual concept in this skill's output (subject, composition, brand-character constraints, on-pack text if any). |
| 54 | 2. Hand the visual spec to whichever production track owns image/video — your design team, any AI image/video tool (the model table above m |
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