indranilbanerjee/digital-marketing-pro
60 skills · 272 total installs
$npx skills add indranilbanerjee/digital-marketing-proSkillInstalls
ad-creativeGenerate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring.data-exportExport marketing data. Use when: sending data to BigQuery, Google Sheets, or Supabase for analysis or reporting.email-sequenceDesign email sequences. Use when: building subject lines, body copy, timing, segmentation logic, and deliverability plans.ab-test-planDesign A/B and multivariate tests. Use when: sample size calculation, testing hypothesis, CRO experimentation.add-integrationAdd MCP server integrations. Use when: connecting a custom tool, API, or service to the plugin via .mcp.json.aeo-auditAudit AI search visibility. Use when: checking brand presence in ChatGPT, Perplexity, AI Overviews, Gemini.aeo-geoOptimize AI engine visibility. Use when: AEO/GEO strategy, citation optimization, entity consistency across AI platforms.agency-dashboardPortfolio-level agency dashboard aggregating health metrics across all client brands — campaign status, budget pacing, KPI attainment, team utilization. Use when reviewing cross-brand portfolio healthanalytics-insightsAnalyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy.anomaly-scanDetect marketing anomalies. Use when: traffic drops, cost spikes, conversion changes, deliverability issues, budget overruns.attribution-modelSet up attribution models. Use when: multi-touch attribution, credit distribution rules, GA4 config, channel contribution.attribution-reportRun multi-touch attribution analysis. Use when: first/last-touch, linear, time-decay, position-based revenue allocation.audience-intelligenceResearch target audiences. Use when: buyer personas, segmentation, Jobs-to-Be-Done, psychographic profiling, audience deep-dive.audience-profileBuild detailed buyer personas. Use when: demographics, psychographics, behaviors, JTBD, content preferences.autopilot-statusCheck campaign autopilot status. Use when: health scores, auto-corrections, guardrail review, campaigns needing attention.backlink-gapFind referring domains that link to your competitors but not to you, ranked by an opinionated outreach-priority score with DR / link-overlap / traffic / topical relevance. Use when: planning link-builbrand-setupSet up or update a brand profile. Use when: new brand onboarding, client setup, brand switching, context update.budget-optimizerOptimize budget allocation. Use when: channel spend reallocation, data-driven budget planning, ROI-based justification.budget-trackerTrack budget pacing in real time. Use when: cross-platform spend tracking, overspend alerts, reallocation recommendations.c2pa-metadataEmbed C2PA (Content Authenticity Initiative) provenance manifests in AI-generated marketing assets (image/video/audio/PDF). Use when: preparing AI-generated ad creative, social images, or video for EUcampaign-auditAudit a brand's existing live campaigns across every active channel — paid, organic, email, social, content, SEO. Produce a current-state inventory, quick-wins backlog, and red-flags list. Use during campaign-orchestratorOrchestrate full campaign lifecycle. Use when: planning, launching, managing, UTM setup, media plan, post-mortem.campaign-planBuild multi-channel campaign plans. Use when: objectives, audience targeting, channel mix, budget, timeline, KPIs.campaign-statusCheck active campaign status. Use when: cross-platform execution history, performance metrics, pending approvals.case-study-planCreate case studies and success stories. Use when: client results showcase, portfolio piece, testimonial-based proof points.checkRun the unified pre-publish quality gate on marketing content — hallucination detection, claim verification, brand voice scoring, structure validation. Use before publishing any marketing copy.churn-riskAssess customer churn risk. Use when: churn scoring, at-risk segment identification, intervention playbook generation.client-onboardingPlan client onboarding. Use when: kickoff agenda, discovery questionnaire, account setup checklist, 30-60-90 day plan.client-proposalDraft agency proposals. Use when: pitch deck, scope of work, SLA, capabilities presentation for prospects or clients.client-reportGenerate client-facing reports. Use when: white-labeled performance report with KPIs, trends, strategic recommendations.client-validation-documentProduce the Part 5 Client Validation Document — the one true stop where unbiased v1 findings meet the client. Each finding gets ACCEPT/REJECT/EDIT/DEFER decision.cohort-analysisAnalyze customer cohorts. Use when: acquisition cohorts, retention curves, LTV by cohort, behavioral segmentation.competitor-alertsConfigure competitor alerts. Use when: tracking content changes, pricing shifts, ad launches, SERP changes, social spikes.competitor-analysisRun competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison.competitor-monitorSet up ongoing competitor monitoring. Use when: defining tracked competitors, scan frequency, change detection alerts.competitor-pagesCreate competitor comparison pages. Use when: \"X vs Y\" layouts, alternatives pages, feature matrices, roundup pages.connectSet up an MCP connector. Use when: connecting Google Ads, Salesforce, Mailchimp, or any service to the plugin.content-briefCreate detailed content briefs. Use when: keyword targets, outline, structure, voice guidelines, SEO requirements.content-calendarPlan content calendars. Use when: monthly or quarterly scheduling, platform assignments, content pillars, repurposing.content-decay-scanScan content library for decay signals: declining traffic, falling rankings, outdated stats, dropped AI citations. Prioritizes refresh opportunities by business impact. Use when identifying content thcontent-engineCreate or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines.content-repurposeRepurpose content across channels. Use when: blog-to-social, webinar-to-article, pillar derivatives, format adaptation.context-engineLoad brand context for marketing tasks. Use when: setting up brands, switching context, or needing industry benchmarks.continuous-improvement-loopRun Part 12 — the continuous improvement loop. Aggregates market + operating signals into product/offering recommendations. Runs alongside live operations, not as a one-time activity.counter-narrativeBuild counter-narrative playbooks. Use when: competitor rebrand, new category claim, aggressive campaign, price change response.cowork-setupOne-shot setup that wires Digital Marketing Pro for team usage in Anthropic Cowork. Verifies the Cowork sandbox, checks for a Google Drive integration, creates the canonical Drive folder layout, and ccreative-healthAssess ad creative fatigue. Use when: ads underperform, need refresh timing, or creative lifecycle review.creative-testing-frameworkDesign structured ad creative tests with A/B test plans, multivariate creative strategies, sample size calculations, and iteration cadences. Use when planning creative testing for ads, optimizing creacredential-switchSwitch brand credentials. Use when: activating the correct API keys for MCP servers in multi-client workflows.crisis-responseManage PR crises. Use when: reputational threat emerges, need stakeholder messaging, or communication timeline.crm-syncSync data to CRM platforms. Use when: pushing contacts, deals, or campaigns to Salesforce, HubSpot, Zoho, or Pipedrive.croOptimize conversion rates. Use when: auditing landing pages, testing forms, or improving checkout flow.dark-funnelMap invisible buyer journeys. Use when: tracking unattributed discovery, Reddit, AI chatbots, or word-of-mouth.data-importImport data from external sources. Use when: loading CRM contacts, email lists, or campaign data from CSV, JSON, or Sheets.digital-prPlan digital PR campaigns. Use when: pitching journalists, journalist-request responses, thought leadership, or E-E-A-T building.emerging-channelsExplore emerging marketing channels. Use when: evaluating voice search, social commerce, or new platforms.engagement-workflowRun a full marketing engagement using the 12-Part methodology. Use when starting a new engagement, advancing parts, applying the Decision Matrix, or showing engagement status.entity-auditAudit brand entity consistency. Use when: checking Wikidata, Knowledge Panel, or directory discrepancies.eval-configConfigure content eval settings. Use when: adjusting score thresholds, dimension weights, or auto-reject rules.eval-contentEvaluate content quality. Use when: scoring drafts, checking hallucinations, or assessing brand voice compliance.