$npx -y skills add indranilbanerjee/digital-marketing-pro --skill client-validation-documentProduce the Part 5 Client Validation Document — the one true stop where unbiased v1 findings meet the client. Each finding gets ACCEPT/REJECT/EDIT/DEFER decision.
| 1 | # /digital-marketing-pro:client-validation-document — Part 5: The One True Stop |
| 2 | |
| 3 | This skill produces the Part 5 deliverable: the Client Validation Document. It is the only point in the engagement where unbiased v1 findings are formally presented to the client for accept/reject/edit decisions. |
| 4 | |
| 5 | ## Context efficiency |
| 6 | |
| 7 | Heavy skill. **Grep before Read** any referenced file, then `Read` only matched ranges with `offset` + `limit`. List `${CLAUDE_PLUGIN_DATA}/<brand>/` before opening files. On re-invocation mid-session, skip files already in context. |
| 8 | |
| 9 | This is the **one true stop** in the 12-Part flow. Nothing in Parts 6+ proceeds until this is signed off. |
| 10 | |
| 11 | ## What this document is |
| 12 | |
| 13 | The Client Validation Document compiles the most strategically consequential findings from Parts 2, 3, and 4 (the unbiased research and the four core documents) into a structured review document. For each finding: |
| 14 | |
| 15 | - The finding itself |
| 16 | - Evidence / sources |
| 17 | - Proposed implication if accepted |
| 18 | - Three response options for the client: ACCEPT / REJECT / EDIT / DEFER |
| 19 | - (For REJECT or EDIT) — the client provides their corrected version and the rationale |
| 20 | |
| 21 | The client's responses then feed the Decision Matrix in Part 6 to determine which v2 re-runs are needed. |
| 22 | |
| 23 | ## What this document is NOT |
| 24 | |
| 25 | - **Not a Growth Plan.** This is research findings, not strategic recommendations dressed up. The Growth Plan is Part 8. |
| 26 | - **Not exhaustive.** It includes only findings that have material strategic implications. Detail belongs in the source documents. |
| 27 | - **Not a slide deck.** It is a written document the client reads carefully and responds to. Slides do not capture the rigor required. |
| 28 | - **Not optional.** Every engagement runs Part 5. No shortcut to Part 6 without it. |
| 29 | |
| 30 | ## Pre-conditions |
| 31 | |
| 32 | Before running this skill: |
| 33 | |
| 34 | 1. Parts 2, 3, 4 must be completed (or substantially complete with explicit acknowledgment that some research continues) |
| 35 | 2. The engagement state file `_engagement.json` must show Parts 3 and 4 as `completed` |
| 36 | 3. The Living Project Instruction File should be up to date with the v1 strategic facts |
| 37 | |
| 38 | If pre-conditions fail, do NOT produce output. Instruct the user on what is missing. |
| 39 | |
| 40 | ## Document Structure |
| 41 | |
| 42 | The Client Validation Document is organised by category of finding. Each category has 3–8 findings; total document is typically 12–25 findings across categories. |
| 43 | |
| 44 | ### Section 1: Executive Briefing |
| 45 | |
| 46 | **Length:** 1 page. |
| 47 | |
| 48 | **Content:** |
| 49 | |
| 50 | - Purpose of this document |
| 51 | - How to read it (the ACCEPT / REJECT / EDIT / DEFER framework) |
| 52 | - What happens after the client responds (Part 6 v2 re-runs governed by the Decision Matrix) |
| 53 | - Decision deadline (typically 7–14 days) |
| 54 | |
| 55 | ### Section 2: Findings — by category |
| 56 | |
| 57 | Each category contains its findings as structured blocks. Categories: |
| 58 | |
| 59 | #### A. Business & SBU Findings (from 3.1) |
| 60 | |
| 61 | Findings about the business reality — SBU separation, unit economics, value chain, growth levers, constraints, risks. Typically 3–5 findings. |
| 62 | |
| 63 | #### B. Audience & Segmentation Findings (from 3.2 + 4.3) |
| 64 | |
| 65 | Findings about target groups, persona priority, decision-making units, MQL/SQL definitions. Typically 3–5 findings. |
| 66 | |
| 67 | #### C. Positioning & Communications Findings (from 3.3) |
| 68 | |
| 69 | The chosen positioning, messaging pillars, tone-of-voice, don't-say rules, sensitive-topic handling. Typically 3–5 findings. |
| 70 | |
| 71 | #### D. Channel & Budget Findings (from 3.4) |
| 72 | |
| 73 | Channel selections, in-market vs out-market split, budget allocation, channel sequencing. Typically 2–4 findings. |
| 74 | |
| 75 | #### E. Competitive Findings (from 4.1 + 4.2) |
| 76 | |
| 77 | Competitor list, competitive positioning, Three-Question outputs (do well / do poorly / not doing). Typically 2–4 findings. |
| 78 | |
| 79 | #### F. Market & Customer Findings (from 4.3 + 4.4) |
| 80 | |
| 81 | Market sizing, customer behaviour patterns, demand signals. Typically 2–4 findings. |
| 82 | |
| 83 | ### Section 3: Open Questions |
| 84 | |
| 85 | Questions that the unbiased research could not resolve and need client input. The client provides answers here. |
| 86 | |
| 87 | ### Section 4: Response Mechanism |
| 88 | |
| 89 | How the client returns their responses (typically a structured response file or a meeting walkthrough). |
| 90 | |
| 91 | ## Finding Block Format |
| 92 | |
| 93 | Each finding follows this exact structure: |
| 94 | |
| 95 | ```markdown |
| 96 | ### Finding {ID}: {Short title} |
| 97 | |
| 98 | **Category:** {A/B/C/D/E/F} |
| 99 | **Source:** {Document and step references — e.g., "3.1 Step 4, 4.1 Three-Question Output"} |
| 100 | **Materiality:** {High / Medium / Low} |
| 101 | |
| 102 | **Finding:** |
| 103 | {2–4 sentences stating the finding from the unbiased research} |
| 104 | |
| 105 | **Evidence:** |
| 106 | - {Cited source 1 wit |