campaign-plan

Name: campaign-plan
Author: indranilbanerjee

507stars91forks

How to install campaign-plan?

indranilbanerjee/digital-marketing-pro/campaign-plan

$npx -y skills add indranilbanerjee/digital-marketing-pro --skill campaign-plan

Installs into the current project.

Summary

Build multi-channel campaign plans. Use when: objectives, audience targeting, channel mix, budget, timeline, KPIs.

Files · 1

View on GitHub

SKILL.md

1	# /digital-marketing-pro:campaign-plan
2
3	## Purpose
4
5	Generate a comprehensive multi-channel campaign plan ready for execution. Covers strategic objectives, audience segmentation, channel selection, budget distribution, phased timeline, and measurable KPIs.
6
7	## Input Required
8
9	The user must provide (or will be prompted for):
10
11	- Campaign goal: What the campaign should achieve (awareness, leads, sales, retention, etc.)
12	- Product/service: What is being promoted
13	- Target audience: Who the campaign is for (or use existing brand personas)
14	- Budget: Total available budget or budget range
15	- Timeline: Campaign duration or key dates (launch, event, season)
16	- Constraints: Any channel restrictions, compliance requirements, or creative limitations
17
18	## Process
19
20	1. Load brand context: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. Also check for guidelines at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
21	2. Load shared planning references (don't re-derive them): Consume the campaign-orchestrator reference docs rather than duplicating their frameworks — `skills/campaign-orchestrator/campaign-planning.md` (planning framework), `skills/campaign-orchestrator/channel-strategy.md` (channel selection), `skills/campaign-orchestrator/budget-allocation.md` (budget-split heuristics), `skills/campaign-orchestrator/utm-tracking.md` (UTM naming conventions), and `skills/campaign-orchestrator/abm-strategy.md` (ABM). This skill produces the plan document; `/digital-marketing-pro:campaign-orchestrator` runs the broader multi-agent orchestration on top of the same references.
22	3. Clarify campaign objective and classify as awareness, consideration, or conversion
23	4. Define primary and secondary audience segments with targeting parameters
24	5. Recommend channel mix based on audience behavior, budget, and objective
25	6. Allocate budget across channels using expected CPM/CPC benchmarks for the industry
26	7. Build a phased timeline: pre-launch, launch, sustain, optimize, wrap-up
27	8. Define KPIs per channel and overall campaign success metrics
28	9. Identify dependencies, risks, and contingency actions
29	10. Output the full plan in a structured, actionable format
30
31	## Output
32
33	A structured campaign plan document containing:
34
35	- Campaign overview and SMART objectives
36	- Audience segments with targeting criteria
37	- Channel strategy with rationale for each channel
38	- Budget allocation table with expected reach/cost estimates
39	- Phased timeline with milestones and deliverables
40	- KPI dashboard framework with targets and measurement approach
41	- Risk register with mitigation strategies
42
43	## Agents Used
44
45	- marketing-strategist — Campaign architecture, audience strategy, objective setting
46	- media-buyer — Channel selection, budget allocation, performance benchmarks

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Type

campaign-plan

507stars91forks

View on GitHub

How to install campaign-plan?

indranilbanerjee/digital-marketing-pro/campaign-plan

$npx -y skills add indranilbanerjee/digital-marketing-pro --skill campaign-plan

Installs into the current project.

Summary

Build multi-channel campaign plans. Use when: objectives, audience targeting, channel mix, budget, timeline, KPIs.

Files · 1

View on GitHub

SKILL.md

1	# /digital-marketing-pro:campaign-plan
2
3	## Purpose
4
5	Generate a comprehensive multi-channel campaign plan ready for execution. Covers strategic objectives, audience segmentation, channel selection, budget distribution, phased timeline, and measurable KPIs.
6
7	## Input Required
8
9	The user must provide (or will be prompted for):
10
11	- Campaign goal: What the campaign should achieve (awareness, leads, sales, retention, etc.)
12	- Product/service: What is being promoted
13	- Target audience: Who the campaign is for (or use existing brand personas)
14	- Budget: Total available budget or budget range
15	- Timeline: Campaign duration or key dates (launch, event, season)
16	- Constraints: Any channel restrictions, compliance requirements, or creative limitations
17
18	## Process
19
20	1. Load brand context: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. Also check for guidelines at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
21	2. Load shared planning references (don't re-derive them): Consume the campaign-orchestrator reference docs rather than duplicating their frameworks — `skills/campaign-orchestrator/campaign-planning.md` (planning framework), `skills/campaign-orchestrator/channel-strategy.md` (channel selection), `skills/campaign-orchestrator/budget-allocation.md` (budget-split heuristics), `skills/campaign-orchestrator/utm-tracking.md` (UTM naming conventions), and `skills/campaign-orchestrator/abm-strategy.md` (ABM). This skill produces the plan document; `/digital-marketing-pro:campaign-orchestrator` runs the broader multi-agent orchestration on top of the same references.
22	3. Clarify campaign objective and classify as awareness, consideration, or conversion
23	4. Define primary and secondary audience segments with targeting parameters
24	5. Recommend channel mix based on audience behavior, budget, and objective
25	6. Allocate budget across channels using expected CPM/CPC benchmarks for the industry
26	7. Build a phased timeline: pre-launch, launch, sustain, optimize, wrap-up
27	8. Define KPIs per channel and overall campaign success metrics
28	9. Identify dependencies, risks, and contingency actions
29	10. Output the full plan in a structured, actionable format
30
31	## Output
32
33	A structured campaign plan document containing:
34
35	- Campaign overview and SMART objectives
36	- Audience segments with targeting criteria
37	- Channel strategy with rationale for each channel
38	- Budget allocation table with expected reach/cost estimates
39	- Phased timeline with milestones and deliverables
40	- KPI dashboard framework with targets and measurement approach
41	- Risk register with mitigation strategies
42
43	## Agents Used
44
45	- marketing-strategist — Campaign architecture, audience strategy, objective setting
46	- media-buyer — Channel selection, budget allocation, performance benchmarks

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6 picks

Type